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What does a shopping guide do?
I believe that no matter what occupation you are engaged in, as long as you study hard, you can learn something, which will be good for you in the future.
You can try.
Question 2: What does shopping guide mean? What is it? Shopping guide: usually a long-term behavior. In a sense, they are salesmen under special circumstances and terminal salesmen who directly face customers. They are stable for a certain period of time (for example, one year or two years). In specific work, they leave a good impression on customers through on-site decent behavior and high-quality service, thus establishing a good brand image and corporate image, so that customers can buy on the spot or form the impulse to buy later; At the same time, the shopping guide is usually responsible for the terminal construction and maintenance of the store and properly coordinate the customer relationship. Career overview Shopping guide is literally the process of guiding customers to make purchases. Consumers often have less doubts when they enter the store, which hinders the realization of buying behavior, while shopping guide is to relieve consumers' psychological doubts and help consumers realize buying. The main duty of a shopping guide is to help consumers make decisions and realize purchases. After purchase, we should also be responsible for tracking the service (mainly by telephone) and assisting technicians to complete the final construction for consumers, so as to ensure the gradual realization of the card content and form a good word-of-mouth effect in the minds of consumers. Common doubts of consumers are: 1, price doubts: saving money as much as possible is the focus of most people's consideration on the premise of ensuring quality. 2, quality doubts: afraid of being deceived, quality can not be guaranteed. 3. Effect doubt: Whether the effect can be achieved is also a major concern of consumers. The emergence of professional shopping guide is the inevitable product of "buyer's market" and "channel economy". In fact, "channel economy" is closely related to "buyer's market": due to the formation of buyer's market, the position of channel terminal dealers is increasingly prominent, so terminal manufacturers not only demand resources such as price, booth and POP, but also emphasize terminal construction and delivery capacity. In order to maintain the terminal image and ensure the delivery capacity, factories often have to submit to the terminal business. On the other hand, sending shopping guides often becomes an effective weight for factories to force terminal businesses to make money, settle accounts and provide better positions. Shopping guide is an important link to complete the whole sales work and realize the exchange of goods and money. The shopping guide is the key person to realize this key leap. Getting customers to pay for the company's products is a difficult process. A shopping guide must have sufficient reasons to make customers willing to buy products and make customers feel that the products he buys are worth the money. To do this, we must explain the function of the products sold in detail and patiently, and let the customer know that this function is exactly what he needs. To do this, shopping guides need to use a lot of promotion means and skills in the promotion process. In addition, the shopping guide is the only factory staff that customers can contact. The shopping guide embodies the company image. Before the customer has a deep understanding of the product, his knowledge of the company directly comes from the feelings and impressions given to him by the shopping guide. Good shopping guide service can cultivate a large number of loyal customers and improve brand awareness for the company, and can cultivate potential markets, because good promotion service can enable customers to do the following three things: customers repeat purchases-customers-customers recommend to buy famous sales figures: 1: 8: 25: 1 influence 1 customers, which can indirectly affect 8 customers. By analogy, if you offend 1' s customers, it will also bring corresponding losses, and the losses need you to pay twice as much effort to make up. It can be seen that it is an important duty of every shopping guide to provide customers with high-quality products and satisfactory services. Marketing skills 1. The prologue repeats the brand and commodity name many times; Address customers by their own names to create intimacy; Guide to introduce yourself and let customers know about you; Create an emotional atmosphere with customers. This is an opening statement full of worries. "hello! Welcome to XXX store, glad to serve you! " The shopping guide asked, "Excuse me, what is your proper name?" The customer replied, "Just call me Mr. Wu". The shopping guide introduced himself: "Hello, Mr. Wu, I am the shopping guide of our store, responsible for your shopping guide service in the mall, and I will always serve you." Second, the most effective way to understand customer needs and recommend products ① Have you heard of our brand before? ② Choose to pay attention to brand, quality, price and style? Do you know how to distinguish superior products from inferior products? This brand is made of good materials and has sold the most recently. ⑤ Several issues that you are most concerned about when choosing products are clear, because ... > >
Question 3: What does a shopping guide do? 20-point shopping guide literally means the process of guiding customers to make purchases. Consumers often have few doubts when they enter the store, which hinders the realization of buying behavior, while shopping guide is to relieve consumers' psychological doubts and help consumers realize buying.
Question 4: What is a shopping guide and what does it mainly do? This position is very hard. If you want to do it, you should be fully prepared. I wonder what kind of shopping guide you are in. I told you I knew the shopping guide in the supermarket. Generally speaking, working in the supermarket is provided by the factory delivery staff, not counting the people in the supermarket, but besides your own sales, you have to do other things in the supermarket (cleaning and loss prevention, etc.). ), it is simply cheap labor.
Salary is generally guaranteed+sales commission. The guaranteed salary is not high, and it is often deducted by supermarkets and salesmen (generally managing shopping guides). Sales commission depends on what goods are sold, but the commission of goods sold in supermarkets is generally not much higher than the guaranteed salary. The assessment is very strict and it is common to fail.
If you really want to do it, I will remind you of three things.
At first glance, whether you are an agent or a salesman, if you are a salesman, you should be careful. In order to complete the task, many black salesmen often expand the quota privately, and basically they get it on time for nothing.
Second, the deposit is a common thing to enter the supermarket (although it is forbidden by order). Generally, the shopping guide deposit is collected by the supermarket from the agent, but the agent usually collects the shopping guide deposit to offset the loss of the supermarket, so the most disadvantage is the shopping guide himself. If you want to do it, you should prepare for the inquiry in advance, and it is difficult to get the money back easily.
3. Performance appraisal. In this respect, you should pay more attention to the sales of your own goods, or that sentence is indispensable. Don't let others wear away your contribution in one sentence.
PS: Contact the data manager of the supermarket. It would be helpful to know them.
Question 5: What do promoters do? Promoters are often called shopping guides. Generally, they are salesmen sent by manufacturers or agents to retail terminals, and they play a very important role in the process of selling goods. Their work includes the following:
1. Speak for the store or enterprise.
Promoters communicate directly with customers face to face, and your every move, word and deed will always represent the service style and mental outlook of the store in the eyes of customers.
2. Disseminate and exchange various promotional information.
Promoters should know all about store sales, seasonal discounts and other promotional activities, and when customers ask about related matters, they can give detailed answers in a timely and enthusiastic manner.
3. Provide care and help for customers' lives.
Promoters should fully understand the characteristics, usage, use, function and value of the products they sell, as well as the benefits they can bring to customers, and provide customers with the best advice and help.
4. Provide services to customers
In order to attract consumers effectively, stores should not only rely on luxurious storefronts, complete displays and discounts, but also rely on quality services to impress customers. In today's fierce market competition, more and more competitive advantages will come from intangible services, and a series of minor improvement services can effectively conquer customers and overwhelm competitors. Every promoter should always remember that he is a promoter who serves customers.
5. Build a bridge between stores or enterprises and consumers.
Promoters should convey consumers' opinions, suggestions and expectations to stores in time, so as to formulate better management and service strategies and manufacturers can produce better products to meet consumers' needs.
Question 6: What does a shopping guide do? I'm the sales supervisor. My shopping guide is to let him know the product knowledge after our training, then tell him the sales skills, and finally complete our sales. In fact, you can learn a lot from being a shopping guide. For example, if you sell clothes, you will know what clothes are good and what clothes are not. You can tell at a glance. If you sell milk powder, you will know a lot about nutrition in the future.
I believe that no matter what occupation you are engaged in, as long as you study hard, you can learn something, which will be good for you in the future.
You can try.
Question 7: What does a shopping guide do? The offline shopping guide is to guide customers to buy goods and explain the attributes of goods, thus prompting customers to finally buy. Online shopping guides mainly focus on talents and online celebrities, showing various selling points of goods. Whether online or offline, as a shopping guide, you need to have a deep understanding of the psychology of products and customers, which will help you to trade better. Come on, ha ~
Question 8: What does a shopping guide do? 1. Help customers choose the goods that best meet their needs; 2. Actively introduce product functions to customers; 3. Explain to the customer the benefits that will be brought to him after purchasing this product; 4. Answer customers' questions about commodities; 5. Persuade customers to make up their minds to buy this product; 6. Recommend other goods and services to customers; 7. Persuading customers to buy such goods is a wise choice; 8. Help customers decisively when they are hesitant. A good shopping guide can provide customers with a lot of useful information, give many good ideas and put forward many good suggestions, which can help customers choose their favorite goods. B. Compared with the responsibilities of enterprises, 1. Promoting the establishment of brand name is to save time for customers-he can quickly judge the guarantee of quality and grade through brand name. However, the establishment of the brand is driven by the first-line shopping guide. Therefore, the shopping guide should not only sell products to customers, but also sell the brands behind the products. When introducing the brand value of products fluently, he should show a kind of brand promise, so that customers can not only buy their own products, but also buy a rest assured. To this end, the shopping guide should do the following work: ① communicate with consumers in the store, publicize brand products and corporate image to consumers, and improve brand awareness; ② Distribute all kinds of promotional materials and promotional items of the brand in the store. 2. Product sales use various sales and service skills to improve consumers' desire to buy and realize more sales. 3. Do a good job in the vividness of the store, the display of products and the maintenance of POP, and keep the products and promotional items clean and standardized. 4. Collecting information The shopping guide should use the favorable conditions of dealing directly with customers and competing products in the store to collect information in various ways and feed it back to the company. The work is divided into: ① collect customers' expectations and suggestions on products, properly handle customer objections in time and report to the supervisor in time; (2) Collect information on products, prices and market activities of competitive brands and report to the supervisor in time; (3) Collect the store's requirements and suggestions on the company's brand, report to the supervisor in time, establish and maintain a good customer relationship with the store, and get the best promotion support; Understand the sales, inventory and replenishment needs of the store and report to the supervisor and dealer in time. 5. Drive terminal sales staff or waiters to do a good job in selling this product. Shopping guides should not only do their own sales well, but also drive the salespersons and service personnel in terminal stores to do their own product sales well. To this end, the shopping guide should do the following: ① transmit product knowledge and enterprise information, and introduce their own company and product information to the terminal clerk, so that they can make good sales on the basis of understanding the situation; (2) Demonstration: the shopping guide can demonstrate sales and teach the terminal clerk how to sell their own products; ③ Contact feelings: communicate feelings with the terminal clerk to stimulate their sales enthusiasm; ④ Interest incentives: giving gifts, samples, rebates, holding sales competitions, etc. 6. Fill in the report to complete the daily, weekly and monthly sales report and other administrative work, and submit it to the supervisor on time. 7. Other temporary tasks arranged by the supervisor and related work arranged by the mall.
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Question 9: What does the clothing shopping guide mainly do? For those customers who know what they want to buy, it is mainly to introduce the characteristics of the clothes selected by customers and how to maintain and clean them correctly. For those who are hesitant and not sure what kind of clothes they want to buy. Understand the needs and characteristics of customers and help customers choose clothes that suit them. Be careful not to sell goods that induce customers to choose unnecessary or unsuitable products. After the customer is cheated, he won't come back. Or we will strengthen our vigilance against shopping guides. For customers who can't buy suitable clothes, don't be left out in the cold, serve professionally and have a good attitude, and customers will come again in the future. In addition to foreign tourists, many ordinary customers have a fixed habit of going to consumer places. Also, you must know all kinds of clothing knowledge, such as materials, characteristics, how to clean and so on. Don't denigrate other competitors. Don't be too close to customers. That will bore customers.
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