What is the business model of Xianfeng fruit franchise store?

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1, buying and selling fruits to make money.

This is the most common mode, that is, go to the wholesale market or channel to get fruit, and then sell it at a high price to make money in the difference.

As for the operation process, various activity routines, discounts, low prices, gifts and so on. They all give up the share of fare increase, and the essence is to do business.

Or buy fruits to make cut fruits or fruit salads, but the shape of the products has changed, which increases the labor cost of cutting and blending fruits, provides convenience for customers and increases the taste of eating. These methods improve the added value of the fruit itself, so the relative profit will be higher than that of selling fruit.

There are some fruit shops now. In order to avoid the influence of stalls on themselves, stalls and fruit shops are engaged together. The fruit shop is open every day as long as someone collects it. In addition, they will take out fruit to sell from time to time. I'm not sure how to make money, no matter how wild the road is, since the stalls crowd the fruit shops, the fruit shops also take the initiative to crowd the stalls, so why not?

These methods are all about buying and selling fruits and earning the price difference between fruits. They are very common and basically play like this.

2, don't earn the difference, earn membership fees.

This is another profit model. The profit of fruit sold by fruit shops is meager, almost close to the cost price, but it can only be sold to members, and a certain membership fee is charged according to the design of year, month and week.

This model uses membership fees to make profits, which is different from the above model of buying and selling fruits to make money.

A pure membership store will be much better than the above stores. There will be no activities all year round, and there will be less marketing toss. Membership is the longest-term activity. Just control the product quality, but there must be a process to do it. Customers who spend so much money on membership cards will have many worries and psychological obstacles to help them solve.

Many people also use both modes at the same time. In fruit shops, fruit shops have two prices, one is the ordinary price, which is suitable for non-members, and the other is the member price, which is used by members. This is an example of the combination of the two modes. Ordinary prices often engage in activities, and members can discount as appropriate. The gameplay is relatively complicated, and there must be system support members behind it, otherwise you can't play at all.

3, the main fruit, with other goods sales.

In order to reduce the loss in the fruit shop, we will buy some snacks, drinks and other department stores in the fruit shop. As long as the products that can be sold can meet the needs of customers, they will also be distributed on the shelves. Compared with fruits, these goods have low consumption and are basically distributed by suppliers now. If you can sell it, make some money. If it cannot be sold, it will be returned to the supplier.

There is also the question of whether fruit shops can sell other fresh food and buy vegetables. Many people on the internet have also discussed this issue, so you can take a look around. Fruit shops rarely go back to sell vegetables, and vegetable shops will bring some fruit. Why? It is hard to say that it is reasonable to make up some reasons for this fact and this phenomenon and find some arguments to say it. No matter what the final result is, this is the objective fact that the market finally draws.

4. Expand and join.

This mode of making money is already a high-end game. Joining can earn joining fee, operation and supply chain money. These are all things that the fruit shop industry will do for a long time.

Now in my fruit shop group, I find that many bosses are showing signs of moving closer to this aspect. This is not to say. Some bosses have very strong summing-up ability and adaptability. They always correct their mistakes, and the energy of the afterwave is infinite. They have been constantly summing up a set of standardized ways of playing. As long as they constantly sum up a set of effective SOPs in opening stores, coupled with market ability, and accumulate some resources in the supply chain, it is ok to do this.

Step 5 do the right business

What is to B? To B is to serve enterprises, governments and units. And the other is to C, which means to do business for individuals. For example, now everyone opens a fruit shop and sells it to surrounding customers. The customer pays the bill to C.

And to B is paid by enterprises and institutions. Selling fruit to B means selling fruit to schools, companies, canteens and other units, and it is these companies that pay you.

Why should we distinguish to C from to B? These two models are essentially different, and they will be different in sales decision-making groups and sales styles.

It is much more difficult for an enterprise to open the market than to be an individual, but at the beginning, because the established channels are very stable, the profits are much better than those of individuals, which is somewhat similar to the taste of not opening for three years and opening for three years.

Open a fruit shop and be a boss with stable profits.