What is the dish sold in the early Yuan Dynasty?

At the beginning of the Yuan Dynasty, grain sold some necessities of life. At the beginning of Yuan Dynasty, a food company took supermarkets as the main channel to provide consumers with safe and healthy food.

The predecessor of food in the early Yuan Dynasty was that its products were exported to North America and Europe. It used to be a supply chain service company. On the road of self-owned brand goods, most retailers range from 0 to 1, and food has been accumulated for more than 20 years in the early Yuan Dynasty. It was not until 20 1 1 that we began to transform Shang Chao. We are a retailer from upstream supply chain to self-operated channel. This also makes the food in the early Yuan Dynasty have a different background color from ordinary supermarkets or hypermarkets in China, that is, the core of the early Yuan Dynasty is always commodities. Nothing else.

At the beginning of Yuan Dynasty, the key to making food into its own brand goods was "self-control supply chain". "We are not self-built, we are self-controlled." As a retail enterprise, there is no way to have all the goods in the whole industry. Only our standards can be exported.

The core feature of food in the early Yuan Dynasty was its own brand. By the end of 2065438+2008, there were more than 1650 SKUs labeled with Chu Yuan food's own brand, and the total sales of PB (own brand) products accounted for 56%. Among them, fresh private brand sales accounted for 60%, cooked food private brand sales accounted for 78%, fresh livestock and poultry meat private brand sales accounted for 80%, fresh aquatic products private brand sales accounted for 98%.

In the middle of last year, the proportion of self-owned brand food sales in the early Yuan Dynasty just exceeded 5 1%. Half a year (an increase of nearly 4 points) shows that the food in the early Yuan Dynasty was full of stamina in "controlling goods".

So far, Chu Yuan Food has more than 750 professional cooperative factories around the world. These factories, including partners, are the oldest in a century. Together with the newly cooperated manufacturers, there are currently more than 1650 SKUs at the beginning of the Yuan Dynasty.

2065438+July 2008, the home page applet was launched in the early Yuan Dynasty.

According to the data provided by Chu Yuan Food, by the end of 20 18, the total number of household users in Chu Yuan reached 270,000, of which more than half were new members registered for the first time. The 7-day repo rate is as high as 50%, and the sales of home merchants account for more than 15%.

In the early Yuan Dynasty, food was mainly managed by miniaturization. Small business is affected by area and space, and there are not many business projects. In the scene of small shops, consumers often buy very little at a time, and it is difficult to raise the unit price of customers, which makes it difficult to carry out home business.

The value of food in the early Yuan Dynasty lies in the high proportion of private brand sales, reaching 56%, and operating more than 1650 SKUs. Independent brands control gross profit and have a better chance to cover the cost of home delivery. If there are iterations in the future and consumer cognition is formed, there will be opportunities to create new consumption scenarios.