But be careful, please don't favor those with strong abilities, treat everyone equally. It’s just that the benefits can be paid based on individual abilities. Follow the company's principle of honor f

But be careful, please don't favor those with strong abilities, treat everyone equally. It’s just that the benefits can be paid based on individual abilities. Follow the company's principle of honor first. The honor of employees = the honor of the store = the honor of the store manager = the honor of the company. Therefore, as a store manager, you should always put the honor of the pharmacy in the first place. Good honor can bring about a valuable brand. (7) Key promotion techniques to improve the profitability of pharmacies: Imperfect operation and management of pharmacies lead to the loss of customers 1. The pharmaceutical retail industry is different from other retail industries. The quality of service provided by clerks to customers cannot be simply judged. It is determined by the clerk’s service attitude towards customers, and more importantly, it needs to be reflected in the clerk’s level of medical expertise. The so-called convincing people with reason is to make the clerk's recommendations and introductions more professional. First, customers must recognize your professionalism, and then they may recognize your service attitude. 2. Due to the negative impact of non-standard and unreasonable recommendation behaviors on consumers that are common in the pharmaceutical retail industry, and with the development of social economy, people’s medical and health knowledge has become richer, consumers’ ability to identify things has improved, and clerks’ negative attitude towards customers The recommendation work requires more skill and rationality. Studying consumers' drug-purchasing mentality and improving store staff's product recommendation skills are the keys to successfully recommending high-margin products. 3. In addition to the profit index requirements, the standards for high-margin products selected by drugstore managers are generally categories with large market sales of such products. Generally, one or several of these categories have been sold by consumers. Therefore, in order to increase the sales of high-margin products, drugstore clerks often do not hesitate to maliciously slander and intercept brand products, simply sacrificing brand products in exchange for sales of high-margin products. As everyone knows, branded products in pharmacies are often one of the main factors that attract customers to the store. Giving up branded drugs is equivalent to giving up the customer flow of the store, which is not advisable. 4. In order to improve the profitability of the store, drugstore managers often focus on the sales of high-margin products in the drugstore, while ignoring that only effectively increasing the store's effective customer flow and customer orders is the basis of the store's profitability (8 ). How to improve the sales skills of clerks in recommending high-margin products 1. Know yourself and your enemy, and use customer segmentation strategies to improve the effectiveness of recommended products: For customers who have named medicines, it is necessary to conduct sales of similar high-margin products on the premise of respecting and meeting customer needs. When making recommendations, do not immediately ask customers to give up the medicines they have chosen. Make a reasonable comparison of the advantages and disadvantages of the products between the products chosen by the customers and the products you want to recommend, and use professional knowledge to increase the scientificity and rationality of your recommendations. Sexual, such customers cannot be forcefully recommended. For customers who have not decided which medicine to buy for a certain disease, you can focus on recommending high-margin products to customers, especially the immediate benefits that the product can bring to customers. It is mainly introduced to customers. For geriatric patients, we should pay attention to the low price of drugs; for housewives, we should pay attention to the cost-effectiveness of drugs; for young people, we should pay attention to the efficacy of products and brand awareness and reputation. For housewives and the elderly, we should also pay attention to the recommendation of other household medicines. 2. Avoid the important and ignore the light, give up strongly recommending products with high price sensitivity to customers, and use combination recommendation techniques to recommend high-margin products: the store clerk is recommending high-margin products to customers. When purchasing, be sure to pay attention to the customer's sensitivity to product price.During the operation, you can also join forces with the manufacturer's salespersons, who will call in doctors or experts. You only need to provide tables, chairs and tea for free. Or you can have a resident doctor to provide free diagnosis and treatment. Most customers will buy it at the nearest drugstore. 9. Form a specialty pharmacy for a certain type of medicine: while operating general medicines, it should also intentionally feature the best-selling type of medicine in the business district, expand the variety of this type of medicine, increase the range of choices, and train sales staff to become the type of medicine. Experts on diseases and medicines provide customers with truly meaningful medication guidance. It also publicly and regularly introduces the treatment and medication status of this disease at home and abroad. 10. Train salespeople to be experts on medicines and common diseases: Drug sales are characterized by substituting medicine for medicines, having many prospective customers, and having special service language requirements: (1). Salespeople must be regularly educated and tested on medical knowledge. In particular, drug use and storage knowledge education, (2). Sales performance and rewards are truly linked; (3) Service quality and rewards are truly linked, and indicators and evaluation methods are set that consumers can easily evaluate the service quality of salespersons. (4). It is the training and competition of sales skills. 11. Frequently carry out promotional activities: According to different climates, solar terms and holidays, and the three golden weeks, launch theme promotion activities with different health and medicine themes, making them a regular method to attract customers. 12. Carry out good internal management to ensure that products are out of stock: the size of sales is directly related to whether the product is out of stock, especially the varieties that are often purchased by type A customers. Once out of stock, it means that customers may switch to competing pharmacies. products. Therefore, it is necessary to grasp the weekly or monthly sales of some common drugs to ensure continuous supply. 13. Follow the advertisements to sell popular drugs: pay attention to subscribing to a local mainstream media. As soon as a new drug advertisement is published in the local newspaper, contact the distribution unit to purchase the goods. And use billboards to inform customers to prevent some customers from being affected by advertisements but unable to find medicines in your pharmacy. 2. Tips for handling customer complaints in pharmacies (1). The store manager must be familiar with the aspects that are likely to cause customer complaints so that he can effectively prescribe the right medicine to solve the problem. Pharmacy customer complaints mainly fall into the following categories: 1. Complaints about goods: price, quality, lack of accessories, expiration, unclear labeling, out of stock, etc. 2. Complaints about cashiers: poor attitude of employees, improper cashier operations, missing change Not enough change and insufficient change, waiting for too long at checkout, missing customer's products; 3. Complaints about service: improper restroom settings, lack of communication facilities, insufficient shopping carts, loss and exchange of items stored by customers, unfair lottery and giveaway operations ; 4. Complaints about safety: accidents, accidental injuries to customers, lack of access for disabled people, injuries caused by employees' work; 5. Complaints about the environment: poor hygiene, too loud a radio, inappropriate music played , blocking traffic. The store manager and all employees (2). When handling customer complaints, the priority principles are: 1. When handling customer dissatisfaction and complaints, make customers emotionally respected 2. Keep a calm mood 3. Discuss the matter as it is, Understand your role with a confident attitude 4. Listen to complaints carefully, determine the customer's current mood, and find out the problem 5. Put yourself in the customer's shoes and think about the other party 6. Keep detailed records and thank customers for their problems 7 .Propose solutions: grasp the focus, understand the crux, and deal with it as appropriate according to existing policies. When handling, strive to make solutions that satisfy customers and comply with company and national policies. 8. If it exceeds the scope of authority, it must be reported in a timely manner and Inform the customer of the resolution date. 1. Praise the employee for their work 2. Show patience and concern 3. Let the employee take more responsibility for improving the work process 4. Praise the unknown employees-not just those who are good at expressing themselves of employees 5. Share your insights with employees 6. Encourage employees to do something for themselves 7. Determine salary increases based on performance – not just seniority 8. Encourage innovation 9. Communicate frequently with employees about how their jobs are going 10. Communicate corporate strategies and new policies with employees to help the company 4. Necessary for store managers 1. From the perspective of a pharmacy, although the personal purposes of the store manager's work may be different, in any case, only the development of the pharmacy can be Only when goals are achieved can personal goals be successfully achieved.

The operating level of the store is established, but it must be maintained through inspections. When the author was working as the operations director, I visited stores and found phenomena such as a puddle of water on the ground and a "long queue" of customers at the checkout counter. When asked why, some store managers looked aggrieved: It wasn't there when they just passed by. This way - when the situation is good, the leader cannot be seen, but when there is a problem, the leader appears. In fact, what seems to be "not good" is precisely the store manager's lack of control. 9. Teacher. Some store managers often complain that current employees are not as obedient as before and the level of management is not good enough. The reason is often attributed to insufficient training by the company's human resources department. In fact, the best training for store employees or grassroots management is on-site training—guidance at any time and anywhere. The store manager should also summarize his long-term experience into a systematic teaching material. This is a way for the store manager to improve himself. At the same time, store managers cultivate talents, which is a good way to establish workplace relationships. In short, a store manager who cannot train people is not a good store manager. 10. Analyst. To get rid of the image of a big brother who can only "scream and kill", it is necessary for the store manager to learn some financial knowledge. In addition to the ability to manage on-site, you must also be able to calculate accounts and know where the store makes money, where it loses, and whether the losses are too high. Such a store manager is a store manager who can run a business. At this level, the store manager is not far away from promotion. The top ten roles of a store manager seem to be more demanding. But a store is actually a microcosm of a company. The general manager of a company manages the company's people, finances, and materials, as well as the purchase, sale, and inventory of goods; the store manager manages the store's people, finances, and materials, as well as the purchase, sale, and inventory. From a career perspective, store managers have a better chance of becoming the company's business leader because they have practiced a lot. In fact, most of the CEOs of retail companies have management experience as store managers.