What is the major of Internet operation?

1. What does Internet operation mainly do?

Internet product operation is mainly to organize and manage user groups, increase user stickiness, user

What is the major of Internet operation?

1. What does Internet operation mainly do?

Internet product operation is mainly to organize and manage user groups, increase user stickiness, user contribution and user loyalty, carry out targeted user activities, improve user enthusiasm and participation, and plan activities according to the needs of market operation. Because we need to be able to analyze product and market data, promote product improvement on this basis, and always maintain a keen user feeling.

The operation of Internet products is the basis of using big data to optimize the user experience, and then through the analysis of big data, the purpose is to expand the user base. Through market research, collect users' needs, then determine product functions and make product plans. The most important thing is to understand the user's behavior and needs, and get used to seeing problems from the user's point of view.

By understanding the needs or requirements of users, we can make our products more consumer-oriented or user-oriented, so that users can like their products more and achieve a win-win result.

(1) What is the major of Internet operation?

The goal of Internet operation:

1, expanding the user base;

2. Improve user activity;

3. Improve the product experience;

4. Find a suitable profit model/increase income.

Network-Internet product operation

2. What major does Internet product operation mainly involve, and what are the requirements?

Learning Internet technology is not necessarily local. Look at a more professional computer school.

At present, learning computer is still a good job. There are many majors in computer science, such as graphic design, UI design, network marketing, e-sports, animation and so on. They are all good jobs. Choose your favorite major.

If you have time, go to the computer school to see the comparison. Ha is more reliable.

3. What is the subject of Internet operation postgraduate entrance examination?

At present, there is no major specializing in Internet operation. Internet operation needs many skills, such as data analysis, product operation, new media operation, bidding promotion and so on. These currently available methods are the combination of practice and social training.

4. Which major should a university choose if it wants to learn Internet operation?

Learning Internet technology is not necessarily local. Look at a more professional computer school.

It's good to study computer major at present. Computers belong to many majors, such as graphic design, UI design, online marketing, e-sports and animation. They are all good jobs. Choose your favorite major.

You can go to the computer school to see the comparison.

5. What is Internet operation?

Internet operation needs to organize and manage user groups purposefully, increase user stickiness, user contribution and user loyalty, carry out targeted user activities, improve user enthusiasm and participation, and plan activities according to market operation requirements.

Because we need to be able to analyze product and market data, and promote product improvement on this basis, and always maintain a keen user perception.

Two. Internet operation work

1) Analyze the data and make a plan.

According to the current form, stage and core data of the product, the operation strategy is formulated.

2) Decompose indicators and plan work.

Decompose the operation strategy into objectives, strive for and allocate internal and external resources, and formulate specific work plans.

3) Fully implement and achieve the objectives.

According to the work plan, carry out specific operation means (copywriting, activities, event dissemination, user maintenance, etc.). ) to achieve the goal.

4) Respond to feedback and adjust strategies.

Collect and analyze data and user feedback, evaluate current work results, find potential problems and needs, and substitute them into a new round of operation. Innovation is a guiding process behavior, and there will be transformation in the process, so the core is the conversion rate. We should pay attention to the continuous optimization of data and reduce the average user acquisition cost.

Innovation is the basic work of operation, and the purpose of innovation is to introduce fresh blood, such as using the self-communication of social media, and realizing brand communication and fan innovation through forwarding and sharing by users.

Common methods of innovation are offline promotion, activity marketing, posting promotion, word-of-mouth communication, brand building and so on. The value of promotion retention is self-evident, which can increase users' stickiness to products, improve the conversion rate of promotion and introduction traffic, and increase the number of visits and users through the promotion and cooperation of brands and channels based on product operation content.

However, it is worth mentioning that it is important to adopt some operating mechanisms and strategies, but the fundamental way to enhance activity and retain customers is to continuously improve the value of products and meet the core needs of users.

6. What are the employment directions of Internet operators?

① Content operation/new media operation

Mainly through the production and consumption of content, to achieve the purpose of innovation and change. To establish content channels through social media, you need to be responsible for data such as content quantity, content interaction and content dissemination.

What needs to be done:

Determine content positioning;

Determine communication channels;

Determine how the content is generated;

How to be sustainable and how to guide users to interact or spread.

What kind of college students are suitable for changing careers;

Like quiet, like writing, like reading, like contact with new things;

② User operation

Improve user data, such as the number of users, active users, kol users, etc. , around the user to add-keep-activity-spread.

What needs to be done:

Determine the user's system structure

Determine the user's operation, maintenance and transformation.

Take responsibility for user growth;

Obtain user value labels through operational means.

Establish user portrait library and visualize labels.

Define and tier users.

What kind of college students are suitable for changing careers;

Love competition, like sharing, willing to accept challenges;

③ Active operation

Plan activities regularly, and do a series of processes such as activity planning, resource confirmation, publicity and promotion, and effect evaluation to ensure the implementation of the project. Finally, do a good job in effect evaluation.

What needs to be done:

Determine marketing ideas and activity processes.

Identify active tools and growth tools.

Control all aspects and division of labor of copywriting and poster design, and assign tasks.

Channel cooperation, joint promotion, increase publicity and exposure.

Project management: channel innovation, operation retention, sales transformation and resumption summary.

Data analysis: Monitor and copy the data of each link to facilitate optimization.

What kind of college students are suitable for changing careers;

Big brain, innovative, good at organizing and planning activities, like outreach and communication.

7. What are the main jobs of product operation positions of Internet companies? What major recruits fresh graduates? Thank you.

Responsibilities of product operation: including content construction, user maintenance and activity planning, and managing product content and user occupation. Product operation mainly includes three positions: product operation specialist, product operation manager and product operation director.

Work content of product operation post:

Product development period-before the product goes online: first of all, the product positioning and target users should be clear in product operation.

Product seed period-product internal testing period: At this stage, the main purpose of product operation is to collect user behavior data and related feedback, analyze and discuss with product planning, and optimize products.

Product growth period-product outbreak period: event planning is an essential part of product outbreak.

Product maturity: the stable period is of great significance to the product, which is an iterative update of the small version. Product operation should be a bridge between product planning and users.

Product decline period: at this stage, the loss of users is intensified, the user activity is also significantly reduced, and the revenue contribution is also greatly reduced. Company strategy: reduce technical support and launch new products.

Professional requirements for product operation post recruitment:

The majors of post personnel recruited for general product operation positions are: marketing, Internet-related majors, product design and design-related majors.

(7) What major in Internet operation is extended reading:

Product operation job description:

1, which serves as a bridge between product design and operation, is responsible for collecting and sorting out the product requirements of the operation team and organizing the writing of product requirements documents.

2. Collect the problems and feedback in the process of product use, make statistics and analysis on the operation data, and form valuable product operation and design documents.

3. Based on the understanding of users and products, put forward the plan of activity planning and operation, communicate with product managers and technical engineers to confirm the requirements, and follow up the implementation.

4. Collect and analyze the operation data regularly, provide effective data support for the formulation of products and operation strategies, and put forward effective coping strategies and product demand analysis according to the data.

5. Promote the promotion of product core indicators through product operation strategies, explore and formulate plans to help users grow and promote, and enhance the growth space of users.

6, packaging product function, writing packaging planning scheme and promotion channel analysis, formulate effective product promotion plan.

8. What are the employment directions of Internet operators?

Through the study of this major, I can become a professional plum blossom, web interface designer, website maintenance and management, website marketing engineer and so on. , generally working in Beijing, Shanghai, Guangzhou, Shenzhen, Hefei and other e-commerce companies.

9. How many years does it take to graduate from Internet operation?

Different academic systems have different study time. There are full-time courses in junior high school and senior high school. After 2-3 years of professional skills and academic certification, you can get secondary school, junior college and undergraduate education. There are also short-term adult skills upgrading classes, which can be learned in 4-6 months according to their respective schedules. The school also recommended the jobs of related companies.