How is the door-to-door car wash industry in China developing?

Door-to-door car washing mode is currently in its infancy in China. The popularization and application also need to strengthen the awareness of water-saving car washing in the whole society, the government and operators jointly promote, and the consumer awareness of car owners will change.

Community-based mobile car washing not only saves water, but also facilitates car owners and promotes employment. It should be said that from the perspective of energy saving and market commercialization, it is a trend of the development and reform of the car wash industry.

Present situation of car wash market

The frequency of regular car washing 10~40 times/year, the national average daily car washing 100000 times, 20 yuan/time. 60% car owners buy cards from regular merchants, with a market space of about 80 billion yuan. There are about160,000 car wash shops in China.

Since 20 14, many internet car wash product teams have obtained angel round or A round financing. According to incomplete statistics, there are about 70 car wash service accounts certified by WeChat, about 50 car wash service apps in appStore, and the total number of car wash orders per day is about 30,000-40,000. Car washing online and offline can be divided into two categories-door car washing and in-store car washing.

Door-to-door car wash mode: car owners make an appointment online, and recruited or recruited technicians come to provide car wash services, so car owners do not have to wait at the scene. Service is the brand, car washing is cut into after-sales service, and some teams gradually join the on-site maintenance service, which will become a "mobile 4S shop" in the future.

What are the benefits of family car washing?

1, less investment, no need for storefront, less than one tenth of the investment in running a traditional car wash, and low operating cost;

2, the equipment is convenient to move and simple to operate, and one person can operate it;

3. Not limited by time, place, power supply and water source, it can provide services anytime and anywhere in residential areas, parking lots, office buildings and other places;

4. The car paint is not damaged, and the whole process of cleaning, polishing and waxing can be completed at the same time, so as to prevent the corrosion of acid rain on the car body, delay the aging of the car paint and keep the car paint body bright;

5, no pollution to the environment, even if a small amount of sewage is produced, it can be recycled through sewage pads, sewage pools, water absorbers, etc. ;

6. Save water and electricity. Car washing equipment comes with lotion and power supply, and adopts maintenance-free battery as power, which can save a lot of water, electricity and other resources when cleaning;

7. Save time and worry. Car owners don't have to spend time washing their cars at the car wash station, don't worry about finding a car wash station, don't worry about queuing to wash their cars, and just need a phone call to accept all services superior to traditional car wash beauty shops;

8, save money, the owner does not have to spend money to wash the car back and forth;

9. Car washing is safer, and car owners no longer have to worry about risks such as car accidents that may occur on the way between car washes;

10, not only can be engaged in vehicle cleaning, beauty, decoration, automobile supplies, agency insurance, etc. You can also operate with housekeeping and pure water distribution, and really enjoy human resources and market resources.

In fact, the core technology of door-to-door car washing is "micro-water car washing" or "steam car washing", which was popular in the market a few years ago. With a small amount of water of 1.5 to 2 liters of water, a car is cleaned by mobile car washing equipment and special car washing liquid, so this method is also dubbed as car dry cleaning.

And door-to-door car washing also has its own limitations and insurmountable shortcomings:

1, the operating cost is not cheap. Although door-to-door car washing reduces the cost of Wangpu store, the comprehensive cost of single car washing is not lower than that of automobile store, plus vehicle return, equipment transportation and manpower waste.

2, because it is micro-water, even if there are products such as cleaning brakes and curing liquid, there is nothing you can do about dirty cars covered in mud. Therefore, it is only suitable for working in large and medium-sized urban communities, and the number of cars that can really be cleaned is limited. If it is in a local city, it is impossible to wash the car with micro-water at home due to road conditions and surrounding environment.

3, anhydrous car wash agent can't wash the car chassis and some hard-to-reach places, these places are still dirty.

4. Because there is too little water, when cleaning the car paint, the towel or sponge directly rubs the sediment on the car paint, which is no different from sand rubbing the car paint. If the car paint is cleaned with micro-water for a long time, there will be obvious scratches on the surface of the car paint, and the car paint will become more and more dim. More and more car owners realize that door-to-door car washing saves time, but it does irreparable damage to car paint and is not worth it. In big cities like Shanghai and Beijing, more and more high-end car owners began to refuse this service. This further limits the development of door-to-door car washing business, and the formation of this impression, even for middle and low-end cars, is more difficult to accept this business.

Is there a good market prospect for door-to-door car washing? In fact, any entrepreneurial project has its advantages, but it also has relative shortcomings, especially some new entrepreneurial projects. However, in such a huge car washing consumer market in China, car washing at home has become the life dependence of urbanites, and car washing is a waste of time, which is also a very annoying thing. There are 54 million car owners in China, and they all have great demand for family car washing. I believe that in the near future, family water-saving car washing will blossom everywhere in China.