Do you have any good suggestions for switching to visual goods?

It is one of the hottest topics in fashion in recent years, and it is also one of the most concerned occupations. Now, compared with online shopping with convenience as the dominant advantage, the advantages of physical stores are reflected in the unique experience. Most consumers visit physical stores without a clear purpose, and the display design will directly affect consumers' shopping impulse and intention.

In recent years, the rise of fashion industry has promoted the development of clothing industry, and countless clothing enterprises have entered China from international first-line brands to fast-selling brands. With the annual growth rate of clothing industry as high as 10%, there is also a huge gap in talents of exhibitors. According to Zhaopin's recruitment data, there are nearly 3,000 exhibition vacancies in Beijing alone.

Not only the clothing industry, but also the upsurge of lifestyle has gradually made all walks of life in China realize the important influence of store display on sales. According to statistics, the visual effect of display window design accounts for 30% of store turnover.

Become a professional exhibition designer to help brands or stores establish a brand-new and scientific store image in a short time; You can set up your own personal exhibition studio, independently undertake the exhibition design work, and freely control your time; You can set up a exhibition design consulting company to undertake the exhibition design business of various store windows and large-scale exhibition activities. ...

In addition to becoming an expert in the exhibition field vertically, you can also become a professional buyer, fashion editor, fashion designer and so on through special development as a stepping stone to enter the fashion industry.

"What can I do to make progress?"

"Professional knowledge+operational ability+teamwork+communication ability+thinking mode+lack of experience" is the first problem that Chen Liexing needs to face. In addition to the basic knowledge of the system, we should also have the way of thinking of exhibitors, master the professional first-line VM communication skills and working thinking, and make necessary preparations for becoming a professional exhibitor.

When you are still struggling in your ivory tower, they are doing what they are good at and playing freely in their beloved world.

Let's take a look at how TAs have completed their identity transformation and successfully transformed into exhibitors.

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More than five years, from the supervision of exhibitions in Wuhan to the supervision of large-scale exhibitions in China. Deng Xu felt, "This is my choice for myself and a satisfactory answer for my family."

How did he bid farewell to his career establishment,

From Wuhan to the supervision of the national exhibition?

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The first study in Zhonghe was a turning point for Su Wei, which provided sufficient theoretical basis for her to invest in the visual industry. The professional self-confidence aroused in the learning process also made her more determined and persistent.

How does it feel when work is something you love?

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From nine to five, to hard work, and now the annual income is one million. Wang Zhiliang said, "Chinese and Russian fashion is a turning point in his life."

How did he start from scratch and change his life with a monitor?

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"Most of my previous work experience related to the exhibition was due to coincidence, and I had a fault in my professional knowledge. When I came to Zhonghe, the biggest gain was the systematic study of exhibition knowledge. From practice to practice, the whole learning process is very systematic, with a clearer and more complete display concept. "

How does she find a balance between art and exhibition?

It's not easy to change careers, but in the eyes of TAs, it's just an attempt full of challenges and opportunities, to find a career that you really love and take a step further from the life you pursue.