Where is the brand of Laoxiang Chicken?

Hometown Chicken is the brand of Hefei, Anhui.

In the 20th year of Guangxu (1894), Sheng Yuan, the great ancestor of Shu family in Xixiang, Hefei, opened a "Shu Da Fresh Chicken Soup Shop" in Yangdadun, next to the ancient post road from Hefei to Lu 'an, specializing in Feixi old hen soup. Because of the selection of excellent chicken, the use of ancient well water, homemade secret recipe, and the old hen soup cooked with fine fire, it is delicious and attractive. Passers-by heard the fragrance and dismounted, and diners said it was fresh. Celebrities presented plaques praising "China's unique skill". Shu Congxuan, the fourth generation descendant of Shu, opened Feixi Old Chicken Restaurant in early June 2003.

In 2003, the first Feixi old hen shop opened in Shucheng Road, Hefei. On March 20 12, the investment brand of Feixi old hen was upgraded and renamed as "Hometown Chicken". 20 16, "Hometown Chicken" settled in Nanjing/Wuhan, went out of Anhui and laid out all over the country. At the same time, the hometown chicken breakfast project began and entered the field of Chinese breakfast.

Brand characteristics of Laoxiang chicken

"Hometown Chickens" all choose Feixi old hen, a kind of chicken with "Chinese geographical indication", and choose the native chicken with the growth cycle of 1.80 days as its core product ingredients in the original ecological feeding mode (contracted farming by farmers+self-built breeding base). Over the years, we have only cooperated with first-line brands such as Lee Kum Kee, Yihai Kerry and Arowana.

At the same time, it has its own rice production base in Wuchang, Heilongjiang Province, purchasing and optimizing pollution-free vegetables and other ingredients, and establishing a fully digital food safety management and traceability platform. It is the only catering enterprise in the industry that supplies the whole industry chain to ensure food safety and control. In 2022, it officially began to "join" to the whole country, and enterprises implemented chain operation.

Baidu encyclopedia-hometown chicken