Reviews of marketing courses

1. What is the significance of marketing major courses?

Marketing is a teaching course in many universities, especially in economics colleges. Marketing occupies an important position among economic subjects.

Marketing is not only an art, but also a philosophy. The significance of learning marketing is that it can change us in our thinking patterns and behaviors, making us more rational in discovering and solving problems. Marketing is inextricably linked to the country's economic development and is also closely related to people's lives.

2. Why is studying marketing courses useful to you?

This topic is so naive!

How can the teacher still ask questions like this? Now that we are in higher education, how can we still give students questions from the third grade of elementary school!

Don’t worry, I’m studying marketing. It doesn’t matter if you don’t do this question! There will definitely not be such childish questions when you graduate! ! !

3. What courses should I study in marketing?

1. Undergraduate level

1. Main courses:

"Microeconomics", "Macroeconomics", "Marketing", "Principles of Management", "Consumer Behavior", "Market Research Forecasting", "Marketing Channels and Logistics Management", "Advertising" ", "Business Negotiation", "Marketing Organization and Sales Management", "Marketing Planning", "International Marketing", "Brand and Image Strategy", "Marketing Ethics", "Service Marketing", "Internet Marketing", etc.

2. Knowledge and abilities that graduates should acquire:

① Master the basic theories and basic knowledge of management, economics and modern marketing.

② Master the qualitative and quantitative analysis methods of marketing.

③Have strong basic abilities in language and written expression, interpersonal communication, and analysis and solution of practical marketing problems.

④ Be familiar with national marketing guidelines, policies and regulations and understand international marketing practices and rules.

⑤ Understand the theoretical frontiers and development trends of this discipline.

⑥ Master the basic methods of literature retrieval and data query, and have certain scientific research and practical work capabilities.

3. Main practical teaching links:

Including course internship and graduation internship, generally arranged for 10-12 weeks.

4. Duration of study: four years.

5. Degree awarded: Bachelor of Management.

6. Similar major: Business Administration.

2. Junior College Section

1. Graduates should have:

Master the basic theories, basic knowledge and basic skills necessary for the marketing major; be familiar with Relevant economic regulations and policies; have certain abilities necessary for marketing work such as market research, market development and promotion.

2. Length of study:

Three years. According to relevant regulations, students can take the junior college to undergraduate examination.

3. Application conditions:

Citizens of the People's Republic of China, compatriots from Hong Kong, Macao and Taiwan, and overseas Chinese, regardless of gender, age, nationality, race, education, physical health You can apply for the exam based on your actual situation, status, place of residence and other restrictions, but candidates must have a nationally recognized junior college degree when applying for undergraduate graduation.

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(3) Evaluation of marketing courses Extended reading:

Marketing concepts and theories were first introduced into the production field , first it was daily necessities companies, such as small packaged consumer goods companies, and then it was introduced to durable consumer goods companies, then it was introduced to industrial equipment companies, and later it was introduced to heavy industry companies such as steel and chemical companies. Secondly, the service industry was introduced from the production field, first to airlines and banks, and then to insurance and securities financial companies.

Later, it was used by professional groups such as lawyers, accountants, doctors and architects.

Since everything in capitalist countries has become a commodity, even its social and political fields have been commodified, so marketing principles and methods are also applied to these fields, such as applying marketing methods to universities, hospitals, and museums and the implementation of *** policies and other social fields;

Another example is that the French *** applied marketing principles and methods to understand the public’s views on the abolition of the death penalty and the expansion of the European *** community. According to The public's different political opinions are used to segment the market, and then advertising is used to influence or change the public's opposition to political policies;

Another example is that political parties and political candidates in Western countries use marketing methods to target voters. Market segmentation, advertising to voters, and soliciting voter support. The application of marketing has also expanded from domestic to international markets.

In line with the expansion of the application scope of marketing, marketing has expanded from basic marketing to industrial marketing, service marketing, social marketing, political marketing and international markets. Marketing.

The content introduced in marketing is mainly basic knowledge, basic concepts and basic methods that reflect general laws, solve general problems, and have universal guiding significance. It can be said that as long as there is an exchange relationship, there will be the application of marketing.

Marketing has a wide range of application fields. In different fields, some professional marketing sub-disciplines based on marketing have been gradually established,

Such as service marketing study, tourism marketing, railway transportation marketing, real estate marketing, insurance marketing, pharmaceutical marketing, electronic product marketing, location marketing, university marketing, *** marketing or others Marketing for non-profit organizations, etc.

Therefore, when studying marketing, when solving some specific professional problems, you need to further study some professional marketing theories in depth.

4. Do you think the marketing course is practical?

I think it is practical if you study it seriously, but you still need to practice it in society, because this course is basically based on books , knowledge is all dead knowledge.

5. What are the benefits of studying marketing to ourselves?

There are many benefits. At least you will know where the cost of goods is reasonable. And the goods in your hand How to sell. The most important thing is that you will know how much you sell to get your money back. And how much you will earn if you sell more... etc.

Marketing means focusing on customer needs. Under the guidance of the idea, the enterprise's product production, circulation and after-sales service are equivalent to a series of market-related business activities.

Marketing is everywhere, from individuals to countries. We can also regard interviews as personal marketing

What is the purpose of learning marketing? It depends on how you use it. We have a wide range of marketing studies. For example, we learn theoretical knowledge of marketing, advertising planning, finance, management, etc. It depends on how you use it. Now is the era of market economy. The role of marketing is also growing

Marketing has a wide range of employment opportunities. Every company needs marketing, and the company's profits mainly come from sales. If you can do marketing well , your financial income and sense of achievement are very high,,

We finished the "Marketing" course in the first semester of my sophomore year. Before, I always thought that marketing and us The distance is very far, because we are still students in school, and our major is finance, so we are not very interested in learning. However, after the cases and some theoretical knowledge taught by the teacher in each class, I became interested in the marketing course. of great interest.

The first time I came into contact with marketing theory in college was when I participated in a competition in my freshman year. In the first semester of my freshman year, I participated in the "China Unicom Cup - Campus Simulation Recruitment Competition" because I usually read relatively few books. There are many, so I understand what SWOT theory is in advance. When making a resume for participating in the competition, I don’t want to make the same form as other contestants’ resumes, so I use SWOT theory to analyze some of my own conditions, my weaknesses, strengths, opportunities and challenges. . Although I won the third prize in that competition, the judges from China Unicom that night said they remembered my resume the most, which gave me great encouragement. This was the first time that I boldly used my shallow marketing theory. Not only did I get surprises when I participated in the competition, but I also had a deep memory of SWOT theory from then on.

In the subsequent "Career Planning Competition", I saw this theory again and applied it to my own entries for the second time. In fact, in my spare time, I studied the SWOT analysis method and situation analysis method in depth on my own, which was proposed by Weirick, a management professor at the University of San Francisco in the 1980s, and is often used in corporate strategy formulation, competitor analysis, etc. occasion. I also learned how to use SWOT to analyze the case of China Telecom. In the first semester of my freshman year, my sophomore classmates and I teamed up to participate in the "Marketing Competition" and once again studied the SWOT-CLPV analysis method in depth. This model is a slightly modified model based on the SWOT model. This analysis method is a method that can analyze the actual situation of an enterprise relatively objectively and accurately. Using this method, you can find out the factors that are good for you and worth promoting, as well as the things that are bad for you and how to avoid them, discover existing problems, find solutions, and clarify the future development direction. And during the exchange and competition with the senior students, I also learned a lot, including the 4P (Product Price, Distribution Channel Promotion) Theory and the 4C (Customer Cost Convenient Communication) Theory. For the first time, I felt that marketing methods are also so interesting, and the theory Although it is simple, it requires analyzing individual differences to use it.

In the first semester of my sophomore year, we officially opened the marketing course. In the class, we systematically learned a lot of theoretical knowledge about marketing. I heard the teacher wonderfully analyze many marketing cases, which left an impression on me. The most profound thing is that the teacher told us that these marketing methods and means are widely used in practice. When we go shopping during the holidays, we should pay attention to the discounts around us, and provide us with many types of price reductions and discounts in class for everyone to learn from. , taught us a lot from different choices, and gave me a lot of insights. It made me feel that marketing is not simply the application of theory, but more of a means and an art. Learning marketing made me understand that marketing as an art and science has a long history and special historical role and significance. When goods and markets were created, marketing methods also came into being. While continuously promoting the development of market economy, they themselves have also made great progress. Marketing has now become an independent discipline. I used to think that marketing was out of reach and was so abstract in my mind. However, after studying, I realized that marketing has affected every corner, every time period, and every element of social market life. For example, we can "encounter" it when we go shopping in supermarkets, stores, or shopping. Marketing appears in every corner of our lives.

I think marketing is a highly practical subject, which involves various aspects such as the marketing environment, consumer market, and consumer purchasing behavior. After we learn marketing, we can apply what we learn in real life, whether as sellers or buyers. Students who are interested in doing business or want to start their own business can learn a lot of knowledge from marketing. Even if it is theoretical, learning theoretical knowledge can be applied in practice. For example, many students now usually open a shop on the commercial street outside the school or set up a stall in front of the school canteen. Sometimes students will come to sell gloves, scarves and other daily items.

These all reflect that some students have the awareness to do business. Although it may be to earn some pocket money, at least it can be seen that the current students are quite good. Maybe they are laying the foundation for future entrepreneurship, maybe they are preparing to become an enterprise. Make preparations at home.

If you are a seller, after learning marketing, you may be able to enhance the market competitiveness of your products in practical activities, combine products and features, and adapt your products to the actual situation of the market. Pitch it out. When we, as consumers, go shopping, we sometimes encounter situations where we see something we like, but we don’t know whether to buy it or not. It feels a pity if we don’t buy it, and we feel a bit useless if we do. Useful, I am afraid that I will regret it after buying it, maybe my heart will be shaken. Especially for girls, this happens often. I once had this situation. I saw something that I thought was not bad, but it was not very practical. After the seller’s aunt’s clever words, my heart was shaken. Later, I found that I bought it but didn’t use it much. !After learning marketing, we can make a judgment about our own psychology. The content about the consumer market and consumer purchasing behavior can help us analyze our psychological activities. When we understand the various purchasing behaviors and psychology of consumers, we will make a wise choice for ourselves. Combining books and materials, I have a preliminary understanding and prediction of marketing yesterday, today and the future. I believe that with the continuous development of the world market economy, marketing will continue to change and update, and more marketing models and methods will appear in the future. The discipline of marketing will continue to improve, adapt and promote the development of the world. Through the study of marketing, I have a better understanding of society, the economy, and the market, which has laid a good foundation for us to adapt to society faster and better in the future.

6. What are your opinions on marketing teaching?

Combining theory with practice. After teaching theoretical knowledge about marketing, students can be allowed to practice. Our marketing teacher asked us to work in groups on a marketing project (to sell certain products or provide certain services), and finally make a summary and share our experiences with other students. In this process, students can apply the theoretical knowledge learned in class and also gain certain profits. During the project, we need to deal with many practical difficulties, so that we can truly understand that practice is not as easy as theory says. It also allows students to understand the hardships of making money, and at the same time, it can improve teamwork skills. In addition, students can also do some case analysis and use what they have learned to analyze the marketing situation of a certain company.

7. Talk about your experience and views on marketing

Some people have a one-sided understanding of marketing and equate marketing with sales. However, promotion is not marketing, promotion is just one of the contents of marketing. The famous management scientist Peter Drucker once pointed out, "It is conceivable that some sales work is always needed, but the purpose of marketing is to make sales redundant. The purpose of marketing is to deeply understand and understand customers, so as to make products more effective." Or the service completely suits its needs and forms a product that sells itself. Ideal marketing will generate a customer who is ready to buy. The only thing left is how to facilitate the customer to get the product or service..." American marketing authority Philip Cowherd Zile believes that "the most important content of marketing is not promotion, promotion is just the top of the marketing iceberg... If marketers understand the various needs of consumers, develop suitable products, as well as pricing, distribution and promotion Once the job is done well, the products will sell easily."

As noted by famous scholars, marketing is not sales. Marketing begins long before the product is made. The corporate marketing department must first determine where the market is, what the market size is, what market segments there are, and what consumer preferences and purchasing habits are: The marketing department must feed back the market demand to the research and development department, so that the research and development department can design products that adapt to the situation. The best possible product for the target market. The marketing department must also design pricing, distribution and promotion plans for the products to go to market, so that consumers can understand the company's products and get them easily.

After the product is sold, we must also consider providing necessary services to satisfy consumers. Therefore, marketing is not a certain aspect of a company's business activities. It starts before product production and continues after the product is sold, running through the entire process of the company's business activities. There are many definitions of marketing that will help us understand marketing. The American Marketing Association defines marketing as: "Marketing is the corporate activity that guides goods and services from producers to consumers or users." The British Marketing Association believes that "If an enterprise wants to survive, develop and make profits, it must Consciously arranging production according to the needs of users and consumers. "Japanese business people believe that "the entire business activity of studying how to adapt to market demand and providing goods and services is marketing.

Although the above definitions of marketing are different, the following points can be summarized from these definitions:

(1) Marketing is a comprehensive business management process that runs throughout the enterprise The whole process of business activities.

(2) Marketing is to organize business activities centered on satisfying customer needs, and to achieve the goals of corporate profit and development by meeting needs.

(3) Marketing uses a holistic management approach to adapt to and influence demand. To sum up, we can summarize marketing as follows: Marketing is a company's planned organization of various operations based on customer needs. Activities, the process of providing customers with satisfactory goods and services to achieve corporate goals

8. Advantages and Disadvantages of the Marketing Major

The advantage of the Marketing major is that the discipline takes into account the enterprise as a whole. In all management processes, the society is in short supply of high-quality marketers, but most of those with high-quality skills come from marketing majors, and their future employment prospects are quite promising.

The disadvantage of marketing majors is that they study marketing. Theory cannot improve your skills, only social practice and actual practice can. The theoretical knowledge of marketing is relatively empty. If you want to study marketing, you must find a more professional school. If you choose the marketing major, you will be better off. The work requires persistence and hard work.

Marketing is not just about sales. In fact, the core of marketing is to establish a system that can sell for a long time. Marketing work covers almost all aspects of an enterprise's operation. .

The basic process of marketing includes market opportunity analysis, market segmentation, target market selection, market positioning, 4Ps (marketing mix), determining marketing plans, product production, and marketing activity management (i.e. execution and control) ), after-sales service, and information feedback.

Today, as marketing has transformed from a seller’s market to a buyer’s market, what restricts the survival of enterprises is no longer how to produce products, but how to sell them.

Nowadays, marketing has become a business behavior commonly pursued by enterprises. In enterprises, it is playing an increasingly important and irreplaceable core functional role, and marketing professionals play an important role in enterprises. The work department is often the core department of the enterprise.

The employment directions of marketing majors are diverse, including the following occupations: senior sales engineer, sales manager, marketing administration and marketing assistant. Marketing trainer, other management or non-management occupations.

9. What are the marketing courses?

Marketing courses are as follows:

"Management", "Microeconomics", "Macroeconomics", "Marketing", "Principles of Management", "Consumer Behavior", "Advertising", "Business Negotiation", "Marketing Organization and Sales Management", "Marketing Planning", "International Marketing", " Brand and Image Strategy", "Marketing Ethics", "Service Marketing", "Internet Marketing", etc.

1. "Management" is a comprehensive interdisciplinary subject and a science that systematically studies the basic laws and general methods of management activities.

Management was developed to meet the needs of modern socialized mass production. Its purpose is to study how to improve the level of productivity through reasonable organization and allocation of human, financial, material and other factors under existing conditions.

2. "Microeconomics" ("Microeconomics" is the free translation of the Greek "μικρο", the original meaning is "small"), also known as individual economics, small economics, is modern economics A branch of economics, a discipline that mainly analyzes a single economic unit (a single producer, a single consumer, a single market economic activity) as the research object. Microeconomics is an economic theory that studies the economic behavior of individual economic units in society and how the individual values ??of the corresponding economic variables are determined. Also known as market economics or price theory.

3. "Macroeconomics", the English name is Macroeconomics, is a field of economics that uses overall statistical concepts such as national income, investment and consumption of the entire economy to analyze the laws of economic operation. Macroeconomics is relative to microeconomics.

4. "Marketing" is a process in which goods or services are transferred from producers to consumers. It is a series of activities carried out by enterprises or other organizations centered on meeting consumer needs. Marketing is a science that systematically studies the regularity of marketing activities.

5. "Advertising" is an independent discipline. It is a science that studies the history, theory, strategy, production and management of advertising activities. At first, knowledge about advertising was only seen sporadically in some chapters of journalism and economics, and was very unsystematic. Up to now, advertising knowledge is still one of the components of these disciplines, such as journalism, marketing, business management, business psychology, etc., all discuss the content of advertising.

(9) Evaluation of marketing courses. Extended reading:

Employment introduction

Marketing graduates can engage in market research, marketing planning, advertising planning, marketing Development, marketing management, sales promotion services, teaching and scientific research, etc. Marketing personnel are indispensable talents for large enterprises. Most small businesses tend to confuse the concepts of sales and marketing.

Major courses include business administration, basic accounting, financial management, basic management, marketing, market research and forecasting, marketing planning, business negotiation, human resources management, basic economics, commodity science, Statistics, e-commerce, logistics management, international business, customer relationship management, etc.