Brand culture of Zhejiang Nalian mechanical and electrical Co., Ltd.

Brand value: accommodation and friendship

Brand proposition: global one-stop supply center for mechanical and electrical products

Brand positioning: electromechanical boutique, supermarket chain

Brand personality: professional precision, active innovation, profoundness and courage to take responsibility.

Brand image: a cultural brand that integrates "new culture, inclusive culture, broad culture and friendship culture" and actively pursues great success. It is an innovator who changes the pattern, a caring family who takes responsibility, a provider of the "one-stop procurement of global mechanical and electrical products" solution, and a strategist and innovator with great grace and technological innovation!

Brand slogan: All rivers run into the sea, and the letter is connected with the world.

Brand DNA: Accommodation and Friendship

Nalian primitive culture

"Five Acceptance" Culture

"All rivers run into the sea" comes from Jin's Preface to the Famous Ministers of the Three Kingdoms. "No shape, but no square inch." Li's note: "A heart with a square inch is like a hundred rivers, which means it contains a wide range."

"All rivers run into the sea, with great tolerance; The wall stands thousands of miles, and there is no desire. " It is intended to be a metaphor for being broad-minded as the sea and describing people's extraordinary tolerance. Nalian Electromechanical inherits the "essence of ancient and modern culture", integrates "Wanjia Electromechanical Boutique", integrates ancient and modern cultural Mahayana, and injects scientific and technological elements, thus conveying the brand core of "inclusiveness and profoundness".

Nalian's original "five-Na culture" has made Nalian enterprises and brands "nuclear fission" and entered the high-speed rail era!

First, based on the "tolerance culture" of "tolerance is the greatest"

Second, take "bringing forth the old and bringing forth the new, keeping pace with the times" as the wing.

Third, based on the "broad culture" of "accommodating thousands of fine products, extensive and profound"

Fourthly, "co-culture" is the core of the seamless connection between upstream and downstream partners' 4P and 4C marketing methods.

Fifth, the "interactive operation chain of Nalian enterprises" and the "friendship culture" of market interaction are the soul.

Acceptance (pursuing social value): innovation, tolerance and broadness.

Union (enjoying the value of life): union, friendship and union.

Logo interpretation

1 styling design

1) The entire logo shape is connected by two squares, highlighting the meaning of "fair combination, innovation and progress together"; Eight isosceles triangles composed of two squares are arranged on the periphery of the sign, which means the meaning of "platform interaction, accommodating friendship, being friendly with the world and taking benefit as friends"; The core of the logo selects the "twelve-tooth gear" shape of the electromechanical industry, which contains the attributes of "deep, fine and accurate" in the electromechanical industry.

2) The whole logo design adopts even numbers of "two, four, eight and twelve", which contains the basic meaning of "men, win-win friendship". At the same time, gears and geometric figures are also used, which contains the philosophical implication of realizing "geometric fission" in business with mechanical and electrical products as the core.

2. Color application

Logo adopts monochrome design, which is not fancy and complicated; Monochrome uses "blue" to symbolize "loyalty, long-term and yearning", which means that Nalian's career is based on loyalty to mechanical and electrical products and is eager for success and long-term development, which embodies its real scientific and technological meaning.

3. Design summary

The whole logo, no matter from the modeling design or the use of color, not only embodies the brand DNA of "tolerance and friendship", but also contains the connotation of "all rivers run into the sea, connecting the world with trust and winning wealth", which is highly consistent with the brand value!