The relationship between shopping centers and shops.

There are two kinds of relationships between shopping centers and stores: self-operated and joint sales, which are divided into the following types.

1, the mall is self-operated, that is, the mall purchases its own goods, then manages its own inventory, sets its own prices, sells its own goods, and the shopping guide is also recruited by the mall itself.

2, joint marketing, that is, shopping malls provide venues for manufacturers, manufacturers distribute their own goods, manage their own inventory, set their own prices and sell their own goods. The shopping guides are recruited by the manufacturers themselves and obey the management of the shopping malls. This way is the most common, and most shopping mall manufacturers are in this mode.