The Development Course of Royal Furniture

1994, hong kong dynasty group set up a factory in Xi, Shaanxi province, which opened the prelude to brand take-off.

From 65438 to 0996, Hong Kong Dynasty Group moved to Huangpu, Guangzhou, which opened a new era in the group's history.

From 65438 to 0998, Hong Kong Dynasty Group launched beech series products, which sold well in the market for three years, and Dynasty Group took off with the trend.

In 2000, Hong Kong Dynasty Group moved into the modern furniture production base in Zengcheng, Guangzhou, which became an important milestone in the development of the group.

In March, 20001year, Hongkong Imperial Group launched the Golden Knight Platinum Series, which set off a fresh wind in the panel furniture industry in China, and Imperial Group successfully realized the product transformation.

200 1 10, Hong Kong Dynasty Group launched a series of black walnut products, once again leading the furniture consumption fashion and successfully covering the market.

In March 2002, Hong Kong Dynasty Group launched the Golden Knight ebony series products, which immediately triggered an ebony storm in the market and became another classic masterpiece that dominated the market trend.

In 2003, Hong Kong Dynasty Group invested heavily in brand strategy projects, invited internationally renowned movie star Miss Rosamund Kwan as the ambassador of the dynasty, officially launched the image project of the dynasty and the Thousand Stores Project, and placed group image advertisements in high-end media such as CCTV and Phoenix TV, which triggered a storm of brand upgrading in the furniture industry.

In 2003, with the strong momentum of the official launch of the image project, "Hong Kong Dynasty Group" launched a new series of zebra stripes at the Dongguan exhibition; At the same time, the light walnut series products were launched at a shocking price at the Guangzhou exhibition, which immediately became a hot-selling product in the market, which promoted the great leap forward of the furniture industry and prompted the whole industry to reshuffle.

In September, 2003, "Hong Kong Dynasty Group" expanded its production scale again, invested and set up branches in Dongguan and other places, and entered the high-grade wood veneer furniture market. In the same year, the "Shengmu" brand veneer products were launched, which opened the prelude to product expansion.

In March, 2004, Hong Kong Dynasty Group grandly launched Shabiliang series products in Dongguan Exhibition, which once again promoted a new round of market reform.

In June 2004, Hong Kong Dynasty Group established Guangzhou Jiameng Furniture Co., Ltd. in Shitan, Zengcheng, introducing the most advanced equipment in the world, specializing in the production of soft mattress sleep systems. Its quality and style have won unanimous praise from people in the industry.

In June 2005, the new product launch conference of Hong Kong Dynasty Group officially launched a series of "urban impressions" tailored for white-collar workers and the middle class, which caused a sensation in the industry.

In August, 2005, following the "Royal Image Project", Dynasty Group launched the "Brand Upgrade Project" and launched a series of new print and film advertisements in Rosamund Kwan. Upgrade from the aspects of service, quality and marketing network.

In March, 2006, Hong Kong Dynasty Group launched the modern red and white furniture of "Urban Beauty", the noble and elegant series of "Zunhuang" and the heavy and vigorous series of "Mohan" gold teak, which enriched the product line of the dynasty.

In March 2007, through hard work, Hong Kong Dynasty Furniture officially became the exclusive supplier of living furniture for Beijing 2008 Olympic Games.

In March, 2008, Miss Carina Lau, a famous Hong Kong movie star, was invited as a new generation image ambassador and successfully launched the first series of print and film advertisements.

In 2008, it officially became the sponsor of Shenzhen 20 1 1 Universiade office and living furniture.

2011May, Dynasty Group set up production bases in Nanchang, Jiangxi and Tianjin respectively.

20 1 1 in may, dynasty group launched a folk spokesperson draft.