What are the future development prospects of marketing?

1. The demand for marketing and international trade majors is strong. The enrollment situation of marketing and international trade colleges and universities this year is ideal, and the employment situation of graduates in recent years is also good. As the localization of foreign companies and the internationalization of domestic companies accelerate, high-quality marketing talents and international trade talents will become increasingly popular. The top ten occupations such as marketing, computers, and secretarial services have become the latest popular professional positions for employment this year. This reporter learned today from a seminar on employment internships for college students in the capital held by the Beijing University Graduate Employment Guidance Center. The basic situation of supply and demand in some talent markets across the country in the third quarter. Fourth, hot majors are relatively concentrated and competition for talents is becoming increasingly fierce. Judging from the statistics of the third quarter, marketing, computer, construction, engineering management and other majors are all listed in the top ten in terms of the number of job openings in various regions. Especially in Shanghai, Shenzhen and Chengdu, the demand for these four majors exceeds that of the region. More than half of the total number of recruitments reflects that these majors have become hot spots in the market, and competition for these professional talents is also fierce in various places. The top majors in recruitment in Shanghai, Beijing and Shenzhen are mostly in marketing, computer network, machinery, business management, foreign languages ??and other majors. 2. Marketing personnel Occupational profile: As long as there are products and services for sale, there will be sales positions recruiting. For industries with a technology background, such as telecommunications, software, etc., sales demand will continue to rise. Even in non-technical fields, sales positions continue to be one of the most in-demand job categories. Salary level: In the sales position, the remuneration varies greatly. The basic salary of many positions is very small, because the remuneration is completely based on the sales performance, and you can get a commission for every business done. For salespeople whose salaries are based on sales performance, the pressure is huge. But at the same time, the rewards are huge. Expert advice: The qualities required of an excellent salesperson include: aggressiveness, perseverance, good communication skills with others, trustworthiness, and the ability to create a comfortable atmosphere in negotiations. For college graduates with little sales experience, if they are optimistic about a sales position in a company, they should learn as much as possible about the company, which can increase their chances of success in applying. Regardless of their level of education, salespeople should have a comprehensive understanding of the products and services they sell. More importantly, salespeople should be able to effectively communicate product and service information to customers. It is recommended that students read more books introducing sales techniques, participate in promotional activities organized by some companies (recruiting part-time salesmen or promoters at school), and go to some professional websites and forums to communicate with those experts, such as China Marketing Communication Network: www.emkt .com.cn. 3. Main employment direction of marketing employment: This major cultivates students with a relatively solid theoretical foundation of Marxist economics, familiarity with modern Western economic theory, relatively proficient in modern economic analysis methods, broad knowledge, and the ability to be related to economics Senior professionals with the ability to expand and penetrate the field and can engage in economic analysis, forecasting, planning and economic management in comprehensive economic management departments, policy research departments, financial institutions and enterprises. There are a wide range of employment pathways in a market economy. 4. Marketing employment prospects As China integrates with the world economy, the employment prospects of marketing talents are booming across the board, ranking among the top three in the talent demand list. Marketing aims to study comprehensive marketing activities and their laws. It discovers customer needs and transforms them into requirements for products and services, and then maximizes satisfaction through effective promotion, distribution channels and price strategies. customer needs. Marketing, as a system composed of enterprises, customers, and related environmental factors, embodies the mutual coordination relationship between enterprises and customers under certain environmental conditions. Since the marketing environment faced by enterprises is complex and changeable, the marketing decision-making system is a semi-structured system. The decision-making of this type of system contains a large number of uncertain factors and lacks a programmed work paradigm.