Which is more important, Internet thinking or Internet technology?

Internet thinking is more important than Internet technology.

With the gradual development of Internet technology as a tool, more and more business forms are constantly impacted by the Internet. With the deepening influence and changes, the Internet is no longer just a technology, but gradually evolved into a thinking paradigm, which is the "Internet thinking" that is hotly discussed in various industries at present.

We believe that Internet thinking refers to the way of thinking that re-examines the market, users, products, enterprise value chain and even the whole business ecology under the background of the continuous development of technologies such as (mobile) Internet, big data and cloud computing. Internet thinking is a way of thinking in the Internet age, not limited to Internet products or Internet enterprises. Of course, the Internet here refers not only to the desktop Internet or mobile Internet, but to the pan-Internet, because the future network form must span all kinds of terminal devices, such as desktops, notebooks, tablets, mobile phones, watches, glasses, household equipment, security facilities and so on. This era is called the "big Internet" era, and it will also bring huge opportunities for industrial upgrading to security enterprises.

Internet thinking is not only the change of traditional marketing and product development, but also the change of traditional organization and business model. It will systematically reconstruct the traditional enterprise value chain, mainly including the following aspects.

(1) user thinking. Refers to the understanding of business philosophy and consumers. User thinking runs through the whole process of enterprise operation and is also the core of Internet thinking. Without user thinking, you can't understand other thinking. Why is the user's thinking particularly important in today's booming Internet? Because the Internet eliminates information asymmetry, consumers have more information about products, prices and brands. The existence of the Internet makes the market competition more intense, and the market has changed from vendor-led to consumer-led. The role of consumers "voting with their feet" is more obvious, and the era of consumer sovereignty has really arrived. As a manufacturer, we must establish a "customer-centered" corporate culture from market positioning, product research and development, production and sales, and even after-sales service. We should not only understand users, but also deeply understand users. Only by deeply understanding users can we survive.

(2) simple thinking. Refers to the understanding of brand and product planning. Under the guidance of users' thinking, how to plan brands and products? In the past, brand manufacturers were all large and complete, and the product line seemed lengthy, so the product packaging couldn't wait to list all the selling points of the products. Enterprises under the Internet thinking such as Apple and Xiaomi often give people the feeling of minimalism. Simple thinking refers to the concentration and simplicity in product planning and brand positioning, and strives for simplicity and simplicity in product design. Security civilian and smart home products can be improved in this respect.

(3) extreme thinking. Refers to the understanding of product and service experience. The competition in the Internet age is very cruel. Only when products and services bring consumers a good experience can we really capture users and win people's hearts. If they can't achieve the ultimate in the era of surplus, it will be difficult for them to gain a foothold in the market.

(4) iterative thinking. Refers to the understanding of the innovation process. Traditional enterprises usually launch new products with a new product listing cycle of 2-3 years, while the product development of Internet enterprises adopts an iterative way to grasp the needs of users in the constant collision with users, and then improve products, so that products can be improved with the participation of users. Security companies do industrial applications, and the biggest headache for manufacturers and users is customized development. All access and function upgrades are constantly changing. It is said that there is an excellent product manager behind every excellent Internet product. Every excellent product in the security industry has a failed product manager. Because he left his job, he will be stifled by endless customized development. Because in the mobile Internet, product managers and users have no necessary connection. The less contact, the less information exchange and the slower iteration. How to change this situation is a question worth thinking about.

(5) Flow thinking. Refers to the understanding of business operation. Internet companies are typical traffic thinking. The concepts of "traffic is the entrance" and "traffic is money" promote the strategy of Internet companies to put traffic first.

(6) Socialized thinking. Refers to the understanding of communication chain and relationship chain. Socialized commercial times has arrived, and employees and users faced by enterprises all exist in the form of "net", so enterprise management must be integrated with socialized thinking. In addition to social media marketing, there are many ways to explore, such as crowdsourcing, crowdfunding and social recruitment.

(7) Big data thinking. Refers to the understanding of enterprise assets and core competitiveness. Big data has become the core asset of enterprises, and data mining and analysis have become the key competitiveness and even the core competitiveness of enterprises. Big data thinking also runs through the entire value chain of enterprise operations. In the future, the core assets of security companies will become security big data systems.

(8) Platform thinking. Refers to the understanding of business model and organizational model. The three giants of the Internet have built three ecosystems in search, social and commercial fields respectively, and become platform organizations in their respective fields. For traditional security enterprises, how to think about the design of their own business model? Under the influence of Internet, how to complete organizational adjustment and cultural innovation? It is an important proposition in this tough battle of Internet transformation.

(9) Cross-border thinking. Refers to the understanding of industrial boundaries and innovation. With the development of Internet and new technologies, pure real economy and pure virtual economy have begun to merge, and the boundaries of many industries have become blurred. The tentacles of Internet companies have been pervasive, and they have mastered users and data assets and will be able to participate in cross-border competition.