Baitun recruitment

Two days ago, because Lindsay and Bai Teng were crazy about the whole work, they provided a lot of topics for major media, so this picture was born and widely circulated.

The epidemic situation, a "black swan", has accelerated the shuffling movement of the new forces making cars. Friends who pay a little attention to the industry know that Weilai, Ideality (that is, the car and home in the picture), Tucki and Weimar have formed new head strength. Their products sell well, new products can keep up, and they have accumulated their own users and fans. They have already obtained financing, and the news that they are about to go public has come, and the prospects are bright.

The new forces that have been crossed are basically cool. Baiteng, Lindsay, Future and Min 'an are all as crazy as P2P. Car companies like Red Star and Hedgehog, just looking at their names, don't look serious, just kidding. Real PPT car players such as Singularity and Ranger are so cool that the media are too lazy to whip the body.

In addition to the above, if you look closely, you will find that there are still some new forces, neither arrogant nor anxious. In 2020, they fought bravely and struggled to survive in the gap between traditional car companies and new forces in the head. Although they have experienced various twists and turns, they also have some beautiful flowers that they don't want to fall. So today, let's take you to know what these "new forces at the waist" are doing. Can they stand out as the next leader, or will they repeat Lindsay's mistakes and stage the next tragedy?

■ Lie down and shoot at zero speed.

The most unfortunate thing in this is the zero run. When I was happily watching my colleague's house collapse, I found someone spreading rumors that his house collapsed. The Red Cross put a black question mark.

Although it was named 18 18 by golden eye, it fell into the quagmire that OTA could not be upgraded, assisted driving could not be delivered, and a large number of car owners defended their rights. While T03, a zero sports car with a cruising range of more than 400 kilometers and equipped with L2 autopilot assistance, has just been on the market, and Weibo has been diligent in its operation, but it has just changed its flat LOGO in line with the trend, and has not fallen to the point of Lindsay and Baiteng.

Compared with the poor babies who were suppressed by the stepmother of the Goose Factory, such as Wei Lai and Bai Teng, Zero Run was born with a golden nipple and brought his good father, Dahua Holdings, the second-ranked security system manufacturer in the world. The father took seven aunts and eight aunts (Sequoia Capital, Jinhua CRRC Fund and Jinhua Economic and Technological Development Zone) to send money to Zero Run, and at the same time solved the problem of production qualification through the OEM of Changjiang Automobile, paving a fairly smooth road for Zero Run.

The early zero run is also quite competitive. If nothing else, at least I gave my family a small sports car S0 1, but it started to roll over after delivery. Without the life of the cart company, the cart company was sick all over. It is a trivial matter that the automatic driving assistance configuration cannot be delivered. The power system and brake system are all out of order, which is simply the fate of the manufacturer. Since you are heartless, don't blame your master for being unjust. The owners of S0 1 chose to defend their rights the day before T03 went on the market. However, judging from the current situation, this right is not in place, and much thunder and little rain.

The mini-car T03, a heavy product launched by Zero Run this year, can be said to have its own traffic at birth because of its 400km battery life and L2 autopilot assistance. Let's not discuss who this car looks like. From the product introduction, it is really good in mini-cars. This car is different from S0 1, and obviously wants to take a lot, but it can't compete with Wuling and Chery in terms of cost performance, and it seems that it can't compete with Euler, Baojun and Changan in terms of brand, but its cruising range is the first in its class. What about the follow-up development? We walked and watched.

In May of this year, Zero Run officially entered the FAW harem. Looking at FAW's concubine selection experience, it is really a charity gambling king. Be sure to pour it a cup of cappuccino, avoid Weilai, Ideality and Tucki perfectly, and choose goods like Baiteng and Bojun. With this money, it is better to invest in A shares these two days. I hope that zero running can bring new hope to FAW.

Generally speaking, Zero Run, as Dahua's own son, won't have to worry about the fatal problem of funds in a short time as long as the father doesn't give up. In addition, there are two cars running to the ground. Although there are many problems, they are more than enough. We also hope that while pushing new products, Zero Run can solve the problems left over from history. After all, the reputation of car owners is very important to the new forces. Look at the examples of Ideal, Weilai and Tucki, which one doesn't care about the owner?

■ America that made a fortune silently.

Although it is generally believed that Weilai, Ideality, Tucki and Weimar are the new forces to build cars on the head, in terms of delivery order, He Zhong New Energy can actually be regarded as one of the heads. After all, none of those new forces delivered more than 1000 yuan in the first half of the year.

I have to say that life in He Zhong is very good. The first car was named Nezha N0 1. At first, everyone thought the name was silly, but it happened that a movie called Nezha exploded that year. He Zhong conveniently kept the car name "Nezha" and co-marketed movies wave after wave. Compared with the Olay white cat next door, whose name was ridiculed by everyone, it was really a small fire.

N0 1 This product is forcibly positioned as a small SUV, and with appropriate price and flexible gameplay, it has achieved good sales in third-and fourth-tier cities. In March, 2020, He Zhong launched a higher-end Nezha U. When other car companies were retrenched due to the epidemic, He Zhong New Energy began to recruit on a large scale, entered first-and second-tier cities, and directly opened direct experience centers in six cities, including Shanghai, Beijing, Chongqing, Chengdu, Changsha and Guangzhou, and seemed to be surrounding the cities.

At present, the development of new energy in He Zhong is relatively healthy. Next, it depends on whether the new car Nezha U can just pass Weimar and Tucki, which is also the key for He Zhong to become the next "new leader".

In addition, in the new batch of application catalogue of the Ministry of Industry and Information Technology, we also saw the next car of He Zhong New Energy. This car will be named "Nezha Y" and will be launched in the second half of this year.

■ Embrace the new features of big customers.

Since FAW has been mentioned above, let's talk about another new force that FAW is holding hands with-Xinte Automobile.

I will always remember the day when the new DEV 1 went on the market, which was the Chengdu Auto Show in 20 18. They held a press conference while dancing in a dark bar in broad daylight. My old heart was suddenly stopped by the sound system, and my dog was almost blind on the spot. And because I stayed in the dark for too long, when I came out to face the sun, it felt like a lifetime ago. The most exasperating thing is that because of the venue problem, a group of media teachers (including me) waited at the door for nearly an hour at noon before entering, which was terrible.

I spent so much time describing this conference to express that at least from the propaganda and tonality at that time, Xinte DEV 1 wanted to please young people, but after being defeated by reality, it calmly plunged into the arms of third-and fourth-tier cities and big customers, and soon got orders from Chengdu Rongyuan and mobike. Relying on FAW's factory, the annual mass production target of 4,000 units was achieved in 20 18.

On May 20 19, Xinte got the investment in Changshou District of Chongqing, and then they immediately continued to embrace big customers. At the end of June, 20 19, they released the travel brand "New Shop Travel", obtained local licenses in Gui 'an New District and Chengdu, and joined hands with companies such as Meituan Taxi, Ctrip Car, Wukong Car Rental to launch car rental services, and said that they would not come to first-and second-tier cities.

However, Xinte did not have a pleasant journey. In 20 19, Gui 'an New District promised to build factories for Xinte and Changjiang Automobile (most of the resources were given to Changjiang Automobile), but it happened that Changjiang Automobile failed to give strength, exposing a bunch of scandals of production suspension, bankruptcy and resignation, and the state's management of passenger car production qualification changed, which made Xinte's factory in a state of suspension.

But fortunately, there is a faw foundry. At least by the beginning of 2020, all new majors should be healthy. During the epidemic period, 65,438+00,000 sets of protective equipment were donated to Wuhan, while Wang Xiaolin was donated. In April, Xinte said that it would change DEV 1, and the price continued to go down. Then in May, Xinte also launched a new car-Qineng GEV 1, which is the first model of Qineng automobile jointly invested by Xinte and Chengdu Chengtou Group.

Xinte came step by step, and the capital behind it, Gui 'an New District, contributed greatly. Gui 'an New District is the eighth national new district in China and the largest big data center in China. The global cloud centers of Apple, Tencent, Huawei and Ali are here, and even the data center of the 500-meter spherical radio telescope (FAST) will be built here. To tell the truth, Xinte can copy Wuling's model in Liuzhou here, which is basically enough for it to live.

Based on the above stories of the new forces, we find that there is nothing better than having a good father behind us. Fighting for my father is an eternal truth.

■ National review

Under a series of unfavorable conditions, such as the sudden outbreak of the epidemic, the retreat of subsidies and the efforts of peers, it is not easy for the new waist strength such as Zero Run, He Zhong and Xinte to persist. To sum up, what they have in common is that they all have a good father behind them, and they all work hard, and the time from PPT to delivery is very fast. And instead of clinging to self-built factories, high-end luxury and other money-burning routes, we chose brisk OEM cooperation and low-end cars entering the market for rapid mass production and delivery, and took off the hat of PPT to build cars, giving investors confidence.

On the other hand, such a fast speed has also caused many problems, not to mention zero running, and Nezha N0 1 also has many problems. At least when we get the test drive, the steering wheel will still shake and the dashboard will be blank and silent. Therefore, these new forces still have a long way to go to become excellent car companies. I also hope that after the difficult first half of 2020, they can calm down and really build cars and bring better products to consumers.