How to do bidding promotion

The purpose of company promotion is to "spend less money and get more returns", but some companies think that a good ranking means a good ranking, and a high price means a good ranking. In fact, this can not effectively improve the conversion, nor can it achieve the promotion effect. More should be to improve the user experience.

2. Multidimensional analysis

The integrated marketing of excellent enterprises and customers will analyze customer products from multiple dimensions and optimize accounts from the perspective of page views. Many companies bid or represent customer service, and they don't know the products in time. The marketing accounts they set are all the same, and there is no feature at all, so it is very difficult to optimize them in the middle and late stages.

An excellent corporate customer is to analyze the customer's product advantages, target consumer groups, geographical location, consumption habits and other aspects from a multi-dimensional, multi-faceted and multi-visual perspective, make a detailed analysis and statistics, find the unique keywords that meet the customer, and add the unique advantages of the product to ensure effective account setting.

3. Monitor the dynamics in real time and adjust and optimize in time.

In the case of maintaining the bidding promotion account, excellent corporate customers monitor the account dynamics in real time, and adjust the promotion planning scheme in time if there is fluctuation. Instead of setting up an account and leaving it alone, let it develop at will.

4. Improve the user experience

Doing bidding promotion is not only to promote products or enterprises, but also to pay attention to user experience. When we do bidding promotion and hosting, from the perspective of user experience and enterprise transformation, we will put what customers want in front of them and then choose the products they need.

In fact, bidding promotion is not that simple, but it is not that difficult. You should have a full understanding of the industry, products and platforms, and optimize your account in multiple directions and dimensions, otherwise the effect will not be too good.