Wechat marketing success story sharing

Wechat is just a platform and another tool for marketing. The view of "micro-marketing" in the market is really too hot. The following are the successful cases of WeChat marketing that I have compiled for you. Welcome to read!

Sharing successful cases of WeChat marketing In fact, WeChat micro-marketing is quite simple to say and not difficult to do! Here, I only make a general summary of ten working experiences of WeChat friends circle marketing, which can be used as a reference for those who are interested in implementing micro-marketing programs. For example, why do you want to add an A before the WeChat nickname? How to break through the limit of 40 people in group chat and so on!

1. Edit personal information, such as "personalized signature" and WeChat name.

Perfect information and clear product appeal are the basis of any marketing method. It is also necessary to do a good job in the marketing of WeChat friends circle. At least let your added friends see your avatar, name and signature, so that they can clearly understand what you do from the beginning, and then see if the content sent by your circle of friends is helpful to them. A. Like the name of my WeChat "000- Tencent 360", it not only truly reflects my name, but also clearly reflects that we mainly do Tencent and 360-related business. B. Through my signature "360 Promotion, Tencent Weibo Space, Chat Window Advertisement, Micro official website1111165438", the general business scope of my service is clearly displayed. C. I also chose the easy-to-remember WeChat account "0000" for everyone to add at any time.

Of course, while improving the personal information of WeChat, I also carefully invited the artists of our company to help me make it. The circle of friends shows the background of the location map, so that visiting friends can clearly know what I do and what my contact information is in a short time!

Sharing Successful Cases of WeChat Micro-marketing —— Summarizing Ten Experiences of WeChat Friends Circle Marketing Sharing Successful Cases of WeChat Micro-marketing —— Summarizing Ten Experiences of WeChat Friends Circle Marketing

2. How to appear at the front of a friend's WeChat address book?

A. The name of WeChat starts with a, such as Andy Deng Chengpeng-Tencent 360; If the first pinyin of Chinese characters starts with a, the effect is the same. This big family can try. I generally don't recommend adding an A directly in front of the name, even if it is multiple A's, because then your micro-signal will be too marketing to others, and the harder advertising effect will make no difference. B, as far as possible, let friends make you a star friend, open the WeChat address book, find a friend, click the avatar to enter the details, click "…" in the upper right corner, and click "Mark as a star friend". I don't know if this star friend has any other functions, but at least it will appear at the front of the WeChat address book.

Sharing Successful Cases of WeChat Micro-marketing —— Ten Experiences of WeChat Friends Circle Marketing

3. Clearly locate the circle of WeChat friends and insist on "content is king"

I've provided it before. Wechat is just a platform, and WeChat circle of friends is just a marketing tool. When we use the circle of friends for marketing, we must first find out what your WeChat friends like, or what kind of publicity purpose you want to achieve, and then locate your published content. Of course, the content must be relevant and a topic of interest to your target friends. It is best to bring them some help. Of course, I personally suggest publishing two or three articles every day for the time and regularity of publishing, too much will cause resentment among friends; The release time can be 7: 00 am, 165438+ 0.30 pm and 5.30 pm.

4. How can WeChat friends only send text and avoid text folding?

In addition to links, the content of WeChat friends circle is actually recommended by pictures and texts, but many times we have to rule out the time when we only send text. First, open the WeChat circle of friends and press and hold the photo button in the upper right corner for 2-3 seconds. Please pay attention to the details. Text will not be folded within 80 characters or 6 lines. If you have a mobile phone website, you can also put your website in the text to bring accurate customers to your website. At the same time, WeChat has original and copy identification functions. If you copy the text directly, sometimes it will be folded because of the short editing time when the number of characters does not exceed 80. Therefore, it is generally recommended to wait for a few seconds in the edit box when copying directly. It is best to edit and publish, and then directly comment on the original published content, so that all the information displayed in the circle of friends can be fully displayed. But remember not to repeat comments on every message like this, because no one likes to be screened!

5. How to add personal WeChat friends?

We say that WeChat friends circle marketing is a marketing method, specifically, it is actually a social marketing method. Through the spread of viruses from person to person, the number of WeChat friends has become the key to marketing.

A. Add your QQ friends as WeChat friends. How to find the target group and add it as a friend? In addition to promoting your own WeChat business card, let others take the initiative to add us, and you can also take the initiative to attack. QQ groups are classified according to specific groups. We can find people from all walks of life through QQ group, and we can also find QQ in the corresponding region or age group by finding friends and add them as friends.

B, add people in the mobile phone address book as friends because some people may have their own customers' mobile phone number resources, so how to add these people as friends faster? Organize the mobile phone number resources into txt or office format (according to the imported software settings), and import the mobile phone address book with pea pods or QQ mobile phone housekeeper. (Before importing, unbind your personal micro signal from your mobile phone number, and then import the generated mobile phone number list. After the import is completed, rebind your personal WeChat number to the mobile phone number you use. At this time, Tencent will send a recommendation message to the person who has opened the micro-message in your imported mobile phone number list. If the other party is interested, you can click Add as a friend. )

C personal wechat 2D codes and micro signals can also be combined with traditional media channels, such as QQ group, website, Weibo and QQ space.

6. What do you think of the number of WeChat friends?

A. In the middle, you can see the total number of friends. B. Go to the WeChat homepage and click "I" at the bottom right. Click "Settings" to enter the setting options. Select the General option in the settings. Enter the general function options. Select "Batch Help" in the function. Click the group sending assistant in the function settings to start group sending. Select the new group at the bottom. Click the Select All button in the upper right corner to select recipients. After clicking Select All, the next button at the bottom of the screen shows the number of your WeChat friends.

7. Use WeChat comment function to group users.

If you have more WeChat friends, many times, we will not remember the real names of WeChat friends. In order to better manage friends and use personal WeChat to influence friends around us, we must mark the name of each user. Open the WeChat address book, find a friend, click the avatar to enter the details, click "…" in the upper right corner, and then click "Remarks Name" to add a friend note; Note format suggests industry or company+name, such as micro-marketing promotion-Xiao Deng, or Tencent 360- Xiao Deng, etc.

8. Personal WeChat circle of friends also needs interaction.

At the bottom of every content of WeChat friends, you can like or comment. I believe you often like or be praised ... do you like compliments from others? Are there many people who like to praise you? I must like it, because it is an inevitable weakness of human nature: vanity. Everyone likes to be praised, praised! Praise or comment often, just like telephone communication often, so that your friends will remember you quickly. Only in this way can the friendship between friends be truly achieved: communication-heart-to-heart-to-transaction!

9. Make good use of personal WeChat group assistants.

As we all know, WeChat subscription number can send a message every day, and service number is to send a message every month. However, personal micro-signals can be shared indefinitely, and 200 personal messages can be sent in groups indefinitely, which is also a very useful information dissemination tool. However, WeChat marketing is more aimed at the old customers of enterprises. It is best to avoid simple mass advertising information, and more are Thanksgiving activities or holiday greetings!

10, fully develop the value of WeChat group.

Wechat group is a constantly changing interpersonal relationship, which can "join at any time, choose at any time, leave the group at any time and join the group at any time". A successful WeChat group will definitely resonate; The average user builds a 40-person WeChat group. You can set up M groups to communicate with your friends. If you want to raise the secret of breaking through the limit of 40 friends to 150, you can easily get it by handling a 360vip or Tencent service package. You can contact 360 Tencent to promote Xiao Deng,18971344539; Note that everyone is interested in this topic. As for how to get relevant customers to add your WeChat group, there are N kinds of promotion methods on the Internet, you can try it.

A. Click the magic wand icon in the upper right corner of the WeChat interface, and then click "Initiate Chat". B, check the good friends you want to add to the group, and then click "OK" to establish your own "WeChat group"! C, "WeChat Group" was successfully created! You can send voice or text pictures in groups! D. "WeChat group" management: click the button in the upper right corner of the chat interface. If "—"is selected, click "—"in the upper left corner of the member's avatar to delete the person; Or click+to add a group member. E. Change the name of "WeChat Group Chat": Click the button in the upper right corner of the chat interface, then select "Group Chat Name", enter a new group chat name, and save!

If you want to make good use of personal WeChat friends circle marketing to promote brands or products, it is not enough to rely solely on WeChat friends circle. You need to combine QQ space, WeChat WeChat official account, mobile websites or mobile media such as official website and Weibo. I suggest you read more books on circle marketing and database marketing. When doing WeChat marketing, please think more about what is valuable to users and whether you can continue to provide value to customers.