How did this company make a fortune relying on power banks?

Yang Meng registered a company called "Haiyi E-commerce" and successively invited several Peking University classmates and Google colleagues. After nine years of development, the company, which was renamed "Anker Innovation" under the leadership of Yang Meng, was listed on the GEM in August last year. Its market value has now tripled to more than 70 billion won, soaring to 100 billion units. Domestic consumers know little about Anker Innovation and its Anker, Soundcore and other brands, but its overseas popularity exceeds the well-known Tencent and DJI 3354 The "BrandZ China Global Brands 2020" announced by the famous market research company Kantar Top 50” list. "Hidden champion, leader in cross-border e-commerce and leader in overseas brands" is how agents and media often describe this company.

How this little-known company in China used power banks to achieve a market value of nearly 100 billion US dollars and become an internet celebrity overseas makes people curious. Wool Entrepreneur's first experience in helping his wife sell laptop batteries in the United States. Original brand-name laptop batteries cost around $100, and low-quality alternatives available at low prices online are also around $20. Yang Meng found suppliers in China, made high-quality products, uploaded them to Amazon, and wanted to sell them for 40 to 50 US dollars, but there were also people who wanted to buy them. This is also the first product sold by Anker.

Yang Meng is a returnee who grew up in an elite education. After graduating from Peking University, he entered a graduate school at a prestigious American university and entered Google. He and Huang Cheng were colleagues, but they made different choices after starting their businesses. Huang Cheng started from the sinking market and could not avoid selling low-priced and inferior products. Yang Meng had uncompromising standards for products. "I don't accept bad stuff. Anker never sold cheap stuff from the beginning," he said. Cooperating with Wool and a company in the United States, relying on the warehouse center and logistics network in the United States, European and American consumers can receive the goods in 1 to 3 days when they buy Anker products on Amazon. From the day of its establishment, it can be seen that Yang Meng has set its sights on overseas markets. Anker is the world's largest 3C accessories brand on Amazon's platform. According to Anker's public recruitment manual, the company's online sales accounted for 74.22%, and Amazon's single platform sales accounted for 70.27% of total sales. Rakuten, the second-largest platform in terms of sales, only has 0.65.

Through Amazon, Anker became the leading brand in the USB3.0 and smartphone battery fields in the North American market that year. Anker's sudden army has been impacted by domestic peers and is regarded as a "myth" by industry insiders. Unlike other pure e-commerce sellers, Anker pays special attention to maintaining its official website and forum operations. According to relevant sources at Anker, no matter what product the company uses, it will first market it on the homepage and communicate with new and existing users through its own customer management system (CRM). It's worth noting that the Anker website doesn't sell anything. Whenever a user has a purchase need, Anker will directly import it to Amazon through the sales link on the page. Industry insiders analyzed that the biggest benefit of doing so is to eliminate users' concerns about third-party platforms, while at the same time accumulating sales on the platform and improving store rankings.