What is the work content of new media operation?

According to the job requirements of major recruitment websites, Damei summarized the following seven job responsibilities of new media operation:

① Responsible for the daily operation and promotion of mobile Internet from media platforms (mainly mobile terminals);

(2) Responsible for independently operating the official WeChat account, and planning and providing high-quality and highly disseminated content for fans;

(3) Responsible for the planning, execution and follow-up maintenance of daily activities, and sending various WeChat contents according to the project;

4 responsible for increasing the number of fans, improving their attention and activity, and interacting with fans in time;

(5) Mining and analyzing users' habits, emotions and experiences, grasping news hot spots in time, and effectively completing special planning activities;

6. Keep up with the development trend of WeChat, pay extensive attention to the official account of benchmark WeChat, and actively explore the operation mode of WeChat;

⑦ Fully understand user needs, collect user feedback, and analyze user behaviors and needs.

What do new media operations need to do?

① Content operation

Content has become a problem that must be solved in the operation of new media. Formally divided into: text, pictures (moving pictures and still pictures), audio and video. Now it can be recalled that there are basically n large sizes in every field.

② Active operation

This activity can be understood as interaction, running official WeChat account or other platforms. No matter which platform or software, the development company provides many support plug-ins for our operators, such as voting, answering questions, lottery and so on. Then to do a good job in an activity, it needs to be attractive enough, popularized enough, and has a wonderful communication design.

③ User operation

In fact, users generally fall into the following categories:

Enthusiasm: basically, he does everything, comments and praises every time, participates in every activity, makes suggestions and so on …

Calm wait and see: low-frequency interaction, not take-off, is silent attention …

Probability user: This is the most uncontrollable, and it may have been concerned, but it will be opened occasionally, or it may be an accident …

Peer: Now the proportion of peers is also very high, but these users can basically be ignored, because you have to do well whether he is here or not.

Dead powder: That's dead powder ...

Both content and activities are for users. We constantly change the theme, track the hot spots, and change the form in order to satisfy the appetites of different users as much as possible. We constantly organize interactions and plan activities in order to constantly guide activists, mobilize users who are calm and wait-and-see, and capture probability users as much as possible.

④ Promotion

Everyone is paying attention to this topic, how to add powder, how to promote it, how to improve reading, and so on. In my opinion, good content is promotion, and good activities are also promotion.