How to distribute leaflets effectively?

The common propaganda method of offline stores is to distribute leaflets. How to send leaflets to users and play its due role depends on the sender's ability.

Looking back, what kind of feeling did the people we saw handing out leaflets give people?

To put it mildly, marketers are ticket makers, and to put it mildly, they are like beggars on the street. When you pass by a person, you put your hand in one. Ordinary passers-by naturally regard the sender as a street beggar and throw away the single page when they change hands.

Sending a single page is a technical activity as well as a management activity.

A common problem is: chaotic management and ineffective use. Not to mention the marketing theory. Let's analyze the problems I found.

1, issuer source.

Ticket makers are manual workers standing on the street, and it is impossible for your staff to stare at them one by one. The awareness of hard work and diligence has become the primary requirement for recruiting billing salesmen.

Therefore, when recruiting people, you have to look at the right person. I can hear from that that you don't want to sneak around, even if you are short of one person.

Of course, the image can't be said as long as it is beautiful and handsome, at least it can't cause customers to resent it. The following one, probably the barber shop is more willing to recruit.

2. Pre-management and training.

This part is often ignored by businesses. The usual practice of many businesses is to recruit a group of students everywhere, inform them when and where to meet on a certain day, and then assign tasks for everyone to do separately and disperse in a hubbub.

Businessmen are strangers to these temporary workers. They work purely for economic benefits and are prone to the problem of being lazy and wasting resources.

At the same time, the jobs of billing personnel may be scattered, and more depends on their self-management ability. People with weak self-management ability will only try their best to be lazy. If you don't gather these people with snacks to stimulate their enthusiasm for work, you don't have to expect their help.

Therefore, the day before work, if possible, you should have a training. Just like training inexperienced new employees, there are three things: brainwashing, standardization and training. Brainwashing is to let the other party recognize you and be willing to work hard for it; Norm is to tell each other what can and cannot be done; Training is teaching each other what to do and how to do it.

How to train? You can refer to the following points

1) is recognized. It is very inflammatory to publicize your product characteristics, development history, entrepreneurial spirit, etc. To the billing staff, and try to get the psychological identity of the billing staff.

2) Learn products and words. It is mainly to explain your products and prepare speech skills, which is one of the key points of this training. At the scene, the questions casually asked by potential users may become the breakthrough point of the transaction. How to deal with the possible problems, these temporary bill issuers have no concept.

Through product introduction and speech training, billing personnel can have limited communication on several topics that users are most concerned about, focusing on what to say later, such as where users are welcome to visit and how to call for advice if there are any questions.

3) Clear division of responsibilities. In order to clarify the division of labor of billing personnel, it is necessary to clarify working hours, rest time, work attitude and assessment indicators in advance, so that these temporary workers can know exactly what to do and how to do it.

4) Management measures. Clearly combine authorization with centralization, introduce or designate the direct managers of all bill issuers, so that everyone can clearly know who the corresponding leaders are and who to respond to when there are problems on the spot.

3. Matters needing attention when issuing bills.

1) site manager. The manager you appointed to manage the marketing activities must be on the spot and know the situation. Some business managers never go to the scene to understand the situation, and they don't despise or look down on users in the cold wind or hot sun, resulting in many unrealistic ideas. So your manager must visit the front line, observe customers, guide work and solve problems.

2) The smiling principle of the sender. It is very common for passers-by to throw bills on the ground without looking. In order to reduce this situation, in addition to improving the psychological quality of the sender, we should also establish brief eye contact with passers-by with a smile, and then hand it in page by page, so that the probability of being thrown away immediately is much smaller. Of course, it's best to laugh naturally. Don't force a smile. It's ugly.

3) the first sentence. When the sender gives a single page to the user, he often says a word to attract attention. This sentence has a great effect on whether users will look at your single page next. For different products and services and different potential users, the effective first sentence is different. Specifically, you need to summarize the actual effect of your products and services.

But the general principle is: what are the benefits to users? What does he have to take advantage of? Don't try to deceive the masses, and don't try to use them. * * * win, win more, so we are required to think about some problems from the customer's point of view.

4) The last one. If there are already many billing agents from other institutions where you are standing, it is bound to cause a group of people to keep stuffing pages into users' hands, and a group of people keep trying to talk to users, which makes users bored and wants to escape from here as soon as possible. You should pay attention to where you stand at this time. Generally speaking, users put single pages in their hands in sequence, and the only thing they can see at a glance is the last page. Therefore, the position of the billing clerk should be slightly away from other billing clerks and stand behind according to the flow of people. This also has the opportunity to say a few more words with users and attract attention.

5) Five sentences. This is a popular saying, the billing officer should talk to the user, but don't say too much, just say the last five sentences. There are two reasons: 1. Try to reach as many users as possible in a certain period of time, and don't spend too much time on one user, and other users pass by; 2. If you talk too much, you lose. Generally speaking, bill issuers are not experts in this field. If you talk too much, it will be exposed. For example, the purpose of distributing leaflets is to win the interest of parents and children after a short exchange, and let them take their children to the training school to listen to free audition classes.

6) The choice of issuing time and opportunity. This is very important. For example, if you want to send a single page at the gate of a primary school, should you go in the morning or in the afternoon? Should I go back to school this holiday or the first day of school?

In theory, there are as many parents who send their children to school in the morning as those who pick them up in the afternoon, but they have to go to work in the morning. Who has the heart to look at your single page or take your single page all the way to the office to study it? People who pick up their children in the afternoon usually arrive early and then stand at the door doing nothing. At this time, if you don't show them something interesting, when are you waiting?

On the first day of school, people will send out a single page again. People are not only busy, but also probably have plans. Even if they want to learn this thing, they may decide to go somewhere else. It is generally easier to go back to school during holidays, and there is no specific plan for the new semester. When don't you go at this time? Shanghai printing design, which one is better?