How to operate and develop a recruitment website

Abstract: As a service platform, the recruitment network provides recruitment and job search services for both applicants and recruiting companies. The recruitment network has the characteristics of large amount of information, fast and convenient, and economical and affordable. With the development of science and technology, it has been favored by Favored by more and more job seekers. So how to operate and develop a recruitment website? The operation and development of a recruitment website includes four steps: start-up, pre-operation, development and website maturity. Each step requires some focused work, such as market research and data analysis in the start-up period. Let’s learn how to develop a recruitment website! What are the characteristics of recruitment websites

1. Large amount of information

The Internet has always been considered a massive information platform with large information capacity, fast updates, and easy use. It is understood that some well-known recruitment websites publish tens of thousands of valid job information every day. Coupled with some well-known recruitment websites, job information is frequently updated. For job seekers, not only can they see the recruitment information of dozens or even hundreds of employers at the same time, but they can also always see the latest recruitment information. vacancy.

2. Economical and affordable

The cost for employers is small, and job seekers also save money. For job seekers, visiting online job fairs can save transportation costs and resume production costs, saving a lot of costs. It is very convenient and fast to submit resumes online, and you can even submit your resume to multiple companies and positions at one time. Moreover, the cost of accessing the Internet is very low nowadays, and job seekers can avoid the pain of traveling, which can be said to save time and effort.

3. Quick and convenient

Recruiters don’t have to go to job fairs, and job seekers can easily apply for jobs without leaving home. After job seekers enter their resume on the website, it can be browsed by employers. The right job opportunities may come your way at any time. The ability to break through time and space constraints is a prominent advantage of online recruitment. Job seekers and employers from different regions can communicate with each other through this platform. This is also the main reason for the rise of various cross-regional online job fairs.

How to operate and develop a recruitment website

1. Site start-up period: Build basic content

The start-up of a recruitment website is very important because it is related to the site For the future development direction, we must first conduct a complete local market survey, which includes the division of industries in our recruitment website, analysis of rival websites in the same industry, the shortcomings of local online recruitment websites, and the problems of our own site. Advantages and more. Then we make corresponding direction adjustments based on our own analysis data. Although our site can continue to find problems and make adjustments in the later operations. But judging from the current situation, a good start is half the battle.

2. Early stage of site operation: construction of talent information database, SEO

After our recruitment website is completed, we do not have to go to a company to negotiate immediately. No company will like a website that is superficial and has no content. In the eyes of enterprises, your value as a recruitment website lies in whether you have a talent pool. Therefore, the first step for recruitment websites is to continuously fill in their own talent information. Since our site may not have much online branding in the early days, we can collaborate between sites by cooperating with local community forums. In addition, we can also cooperate with local colleges and universities to collect more talent information.

SEO should also be started a few days before the website. Since the SEO process takes a certain amount of time, try not to delay it. When we add keywords such as "XX Recruitment Network" and "XX Talent Information Network", the online brand can be slowly accumulated. At that time, it will not be difficult to persuade talents to publish resumes and companies to publish information.

3. Site development period: expand local influence and integrate human resources

After going through the development in the start-up period and early operation period, your site will develop to a certain extent. But soon you will find that development reaches a bottleneck. The main reason for this problem is that users who enter our site through search engines may be relatively knowledgeable about the Internet, mainly young people, white-collar workers, etc.

However, the number of users who are in high demand for skilled workers in other industries, such as nannies and confinement nannies, is not very large. Another reason is that your site is only limited to online influence, and few local companies or talents know about it. This can easily put our recruitment network into a bottleneck in its development.

So, after our recruitment website has a certain brand online, we will move to offline. If you have a certain amount of capital investment, we can choose bus advertising or leaflet distribution to let more talents and employers see our information.

4. Recruitment website maturity period: expand offline recruitment activities and enhance online brand image

Although our site is an online recruitment website, the website is mainly for offline Services will eventually return to offline services. In this regard, we can start to hold some recruitment activities. Firstly, with the help of these recruitment activities, we can greatly enhance the popularity of the website. Secondly, we can expand the number of talents in our talent pool. Of course, holding a job fair is not just a matter of time. Our site must first mature and accumulate through the several periods mentioned above. Only when sufficient resources have been accumulated can we successfully hold a job fair. Of course, holding a job fair does not mean that we can succeed alone. We need to cooperate with local schools, talent agencies, etc. to make the job fair go smoothly.