As a newcomer to the workplace, how do you quickly get a new media operation position?

Understand the core competencies required for the operation of new media.

① Copywriting: It is standard for almost all operators, especially new media. It can be the official account of WeChat, and set up a Weibo, Zhihu or Douban. Basically, you need to write a good article to attract users.

2 planning: it is not enough to write a copy. It is becoming more and more difficult to achieve the massive growth of fans only by content. Although it is still an era when good content is scarce, we still need a good activity planning scheme to attract new ones.

3 Marketing: After attracting a large number of users with the official WeChat account, the most important thing left is how to make these users pay for themselves, which is what we often say. Liquidation here is largely a marketing behavior. In addition to selling goods, the new media operation specialist often shoulders the heavy responsibility of promoting the company's products and brand exposure. In this process, the new media operation specialist has accumulated a lot of marketing knowledge, laying a solid foundation for switching to new media marketing in the future.

Of course, in addition to the above three abilities, it is equally important to be able to draw prototypes, play PS and do PPT well, so I won't describe them here. So now that we know what capabilities are needed for new media operations, let's talk about how to acquire these capabilities.

Enhance the core competence required for the operation of new media.

(1) Ways to improve copywriting ability:

Writing practice with scientific plan: First, we should make a plan for our writing practice. We suggest writing two or three thousand-word chapters every week or reading and making three or five reading notes every week, but we don't recommend writing every day, because it is impossible to achieve high quality every time. The accumulation of quantity can be trial and error, but it takes time to correct the mistakes, and the mistakes are forced to produce the next work according to the rhythm before they can be adjusted.

② Deliberately practice in the "study area": Effective practice should be carried out in the study area outside the comfort zone, which are all areas you have never touched, and are all shortcomings and difficulties that you need to improve. For example, if you have gained some experience in still life description and want to perfect the story, then "how to tell a story" is the next stage for you to learn, and you must deliberately practice it.