What aspects should the WeChat recruitment plan start from?

Hello! I'm happy to answer your question. Target audience:

Before you do anything, you must first understand who your target group is: talents recruited by social organizations, talents recruited by schools, and internal employees.

▼ Social recruitment of talents

At present, many HR have done H5 well, but in the end they just touched themselves. The reason is that many HR WeChat friends are basically friends, colleagues and HR colleagues in their own life circle. In other words, it is these people who can finally see your diligent H5 in junior and senior high schools. At the beginning, I also said that when WeChat recruitment first came out, everyone felt fresh and would forward it based on help and fun. But now WeChat recruitment has passed the shelf life. Judging from the conversion rate of Internet communication, how many of your WeChat friends are willing to forward these H5 if they are not based on help or their own recruitment needs? It doesn't matter whether your best friend's best friend is the social recruitment talent you finally want. From a human point of view, you can push your best friend to transfer, but it is almost impossible to push your best friend's best friend to transfer again, let alone have three or four contacts. And the characteristics of social recruitment are more utilitarian. Generally, candidates will only pay attention to external opportunities when they want to change jobs, and will not pay more attention to them for a period of time after finding a job. Therefore, at this time, they need to be able to build content with the same interests and communication. The specific method will be described below.

▼ The school recruits talents

School recruitment is characterized by obvious periodicity. Before enrolling in school, students will pay attention to the official micro-signals of their favorite companies in order to obtain company information, online applications, presentations, job fairs and so on. Moreover, fresh graduates will actively share and disseminate all kinds of recruitment information in the process of job hunting. If wechat is well managed, it can achieve the effect of rapid powder increase; However, once the graduation season is over, how to make fresh graduates continue to pay attention to the official WeChat account and spread it is a question worth thinking about. If it can be done, it will bring two benefits:

Senior students will publicize to their younger brothers and sisters in the next school recruitment season;

The former rookie will grow into the pillar of the enterprise sooner or later, so it is meaningful in the long run to leave some powder during their transition period or guide them to the society to recruit official WeChat accounts.

At present, some enterprises have set up two official WeChat accounts, social recruitment and school recruitment, and the same one is also useful; The advantage of setting one is to facilitate unified management and reduce the operating cost of managing official WeChat accounts. The disadvantage is that the target personnel of social recruitment and school recruitment pay different attention to the company. When social recruitment and school recruitment are put together, experienced social recruiters will feel confused, which will lead to the failure of social recruitment. The establishment of two companies requires enterprises to put more energy into the operation of official WeChat accounts.

▼ Internal staff

At present, many enterprises have their own internal recommendation system, and employees can complete internal recommendation and get rewards through internal mail or internal push system. However, from practical experience, once the intermediate process of posting a position-asking for a resume-writing an internal recommendation letter is complicated, the conversion rate may be reduced. So there have been some concepts of "light resume" before. As long as the employee forwards the position information to the circle of friends, the applicant only needs to enter simple basic information such as name and contact information, and the current company, position, education and working years can all complete the application directly on WeChat.

Communication channels:

Now that you know who your target audience is, you need to develop different communication channels according to different target audiences:

▼ Social recruitment of talents: active job hunting, passive job hunting, and death without looking at opportunities.

For active job seekers, you can attach the QR code of WeChat official account when posting recruitment information in official website, major recruitment websites and forums, so that active job seekers can also pay attention to adding it when searching for recruitment information;

For passive job seekers, they generally don't take the initiative to submit their resumes on recruitment websites. They can forward them on corporate official website, official WeChat, employee business cards (everyone is a recruitment manager), corporate Weibo (Weibo is dying, help WeChat guide in time), Weibo, a big V blog of the company, industry forums, related QQ groups, WeChat groups, etc.

For job seekers who don't look at opportunities, don't expect them to pay attention to your official WeChat account at this time, but you can add each other's micro-signals. Maybe they will think of you when they have friends to recommend you or want to quit. PS: If it is a new official WeChat account, you can use the company's existing product traffic resources to help the official WeChat account do publicity and diversion.

▼ The school recruits talents

In addition to posting the QR code of WeChat official account in official website every year, you can also post it on BBS, poster, Yi Labao, Page One, PPT presentation, official Weibo, recruitment websites of freshmen (resume, real monk, freshmen, street, Haitou, etc.), QQ group of freshmen, and you can also invite some non-profit freshman public welfare organizations to help promote it, such as recruiting social clubs. If the enterprise has specific target colleges and majors, teachers and seniors of the target colleges can be invited to help promote the official WeChat account.

▼ Internal staff

In addition to the traditional mail promotion, you can also use posters, Yi Labao, departmental WeChat groups and so on. Publicity places include but are not limited to the front desk, elevators, canteens and even toilets. The object of internal recommendation can also be not limited to recruitment, but also include potential customers in business and so on.

Wechat official account operation: the next promotion content is the focus. The so-called * * is a cloud * * is the key.

Wechat recruitment WeChat official account operation: content operation &; Operating activities

▼ Content operation

Some people say that what WeChat official account publishes on WeChat recruitment is of course recruitment information. Of course there is nothing wrong with this. But just sending naked recruitment information can't attract the long-term attention of candidates, because you only meet the needs of candidates when looking for a job. Moreover, even if only the recruitment information is sent, it depends on how the recruitment information is sent. Everyone who does HR has feelings. When they get a new position, let the department or department search the job description and qualifications of the same job name, and finally leave an email waiting for the candidate's delivery.