Look, what should I do at this time?

Making money and making money in business requires ability and quality. How to improve your ability to make money and money in business? I think most of the books on the market today that teach people how to do business and make money are misleading people about the opportunity to make money, because these books all use successful business examples such as Li Ka-shing, Liu Yonghao, Zhang Ruimin, Liu Chuanzhi, etc. to teach you how to do business and grand ideas. : How to be an extraordinary person, how to be far-sighted, how to be noble, how to be extremely perseverant, how to persevere, etc. But successful people who are willing to do small business may need the exact opposite ability: short-sightedness, survival first, making money first, opportunism, etc.

I think as friends who are small store owners and small company entrepreneurs, we don’t need to look at those unattainable business concepts and words that often use Procter & Gamble, Wal-Mart, and Li Ka-shing as examples. Maybe we just We need to learn a few tricks from Chaoshan people and Wenzhou people who are successful in small business around us, and imitate a few business skills and techniques to start a successful business. You only need to figure out and hone according to the following standards. A lifetime of abundant food and clothing.

The business field is originally about bringing out your ugly side. If you want to become a businessman, you must hide your elegance, nobility, and kindness in your personal life, because doing business itself is very vulgar. It has nothing to do with elegance. Since ancient times, when it comes to businessmen, they have been equated with profiteers: they value profits more than separation, know how to calculate, and do business. On the other hand, these are precisely the basic qualities that are most needed to run a small business. When doing small business, you only need to stick to your conscience and abide by the law. Everything must be based on the highest principle of seeking benefits and avoiding disadvantages: including making friends with real businessmen, if this person cannot bring you business benefits, don't make friends. If something cannot bring you immediate benefits, don't waste energy and time on it.

I always feel that most of the successful business cases in books and on the Internet are fake cases that have been whitewashed. Most of them have no substantial reference value that can be imitated, especially those written by journalists, planning companies and other literati. Cases and experiences often ignore the essential part of the most valuable reference for doing business (because they are the group of people who know the least about doing business. Generally speaking, literati temperament is often the biggest natural enemy of doing business). I think it is still based on what I see around me. Only those who have real and personal experience examples are valuable. The cases around you are often much more real than the unattainable and illusory mythical cases of wealth you read in books. This time I want to tear off the mask of hypocrisy and show you the naked rules of the business world.

Therefore, I think the following standards I have summarized are more pragmatic, especially since many white-collar friends are hesitant about whether to work or start their own business, and are not sure whether they are qualified to do business. The following standards It just gives you a good reference (some of the seemingly negative and derogatory adjectives in the following standards should be viewed from a neutral perspective). You can use this to rate yourself to see if you are a qualified businessman. Or have the potential to do business:

1. The ability to calculate (20 points)

The ability to calculate is the most basic ability for a person to do business. Calculation ability is not just the ability to calculate. It is very normal that a doctor with a computer or mathematics degree can often not be able to calculate in the business of an uneducated but experienced businessman.

Although the ability to calculate is primarily a sensitivity to numbers and the ability to do mental arithmetic, this ability is not closely related to cultural quality and mathematical ability. Small business is usually completed over the phone or at the dinner table. Sometimes a partner quotes a price, and you need to be able to quickly judge whether it is beneficial to you, and calculate the counter-offer price to be reasonable and acceptable to the other party, so that the business can be concluded. If you say I need to think about it or take out a calculator and click around, you have lost most of your business opportunities.

The essence of business is to buy low and sell high. A person who does not calculate his own costs (buy low) nor raise his own business price through calculation (sell high) will basically have no business. .

I have personally experienced the calculation of quotations, and there are several examples that impressed me deeply: A few years ago, I worked on real estate planning for a small construction contractor who had just started to do county-level real estate business. When I was doing market research, I encountered I met a boss who repaired cars without graduating from elementary school. He wanted to buy 16th of the commercial land in our planned site and asked us to make an offer on the spot.

Originally, cutting two connected small rectangular pieces of land from a rectangular piece of land was a simple mathematical problem that even junior high school students could calculate. However, because the value of each side is different, the value of the land area facing the street and not facing the street are different. The land values ??at the intersection are different, and various transfer fees must also be considered, as well as the pros and cons of the entire real estate project.

Simple calculation problems suddenly become complicated. My two college partners and I spent a whole day researching before we came up with a quote. We called the boss to ask for instructions. He pondered for a while, gave the most reasonable but most business-oriented algorithm, and quoted a reasonable price. He also took into account many factors such as taxes and public relations costs, and worked closely with the car repair boss, Our quotes are roughly the same. Two years later, the contractor had become a real estate billionaire in Jiangxi, and the car repairman had become the millionaire boss of the largest car repair shop in Yugan County, Jiangxi.

Another time, we planned a recruitment website to have an all-round cooperation with China’s largest on-site job fair, and also recruited the largest newspaper in the south. Three companies cooperated to jointly sell a recruitment product. Taking into account the interests of the three parties, salesperson commissions, competitor prices and many other factors, the job fair was about to be held and time was tight. We senior white-collar workers worked overtime all night and considered various factors before calculating the quotation. The next day we were full of ambition. When negotiating with the boss of the job fair (this was the first time he knew about this cooperation plan), he quoted a price acceptable to all three parties without thinking, and proved that the price quoted by us foreign masters and university talented students was Wrong and unreasonable.

So sometimes we have to be convinced: the boss is the boss, and the workers are workers. Even if you become the president of a multinational company, because you are a worker, your calculation ability may not be as good as that of a hawker setting up a stall. .

The essence of success of the Shanghai taxi driver with MBA thinking model that is popular online recently is calculation ability: calculating time cost, calculating waiting opportunity cost, calculating gasoline cost, calculating different groups of people, etc.

For a person who doesn’t know how to calculate, doesn’t want to calculate, or can’t calculate. For example, if you play cards and don’t want to memorize or count cards, I would advise you not to work or start a business.

2. The ability to do business: (20 points)

The ability to do business may make a person more profitable in business than the ability to calculate, even as long as a person has an extraordinary single skill Drilling ability and quality, regardless of other abilities, will definitely lead to success.

It turns out that after the famous Chinese health care product Meiyuanchun Company where I worked was acquired, most of our more than 30 branch managers, including me, resigned to start their own businesses, but in the end only one of them succeeded in starting a business. When helping people get together, they said that his business ability was so strong that it would be impossible for him to fail in business. For example, when he works as a pharmaceutical agent, he works hard until any common medicine is brought to him. He can weigh it and know what ingredients it is made of, how much it costs per gram, what kind of paper the box is printed on, how much it costs, and how many of these are available in China. How are the operating conditions of each manufacturer of medicines grown?

There is a bed behind his office, and he works on his business all day long, enjoying himself (people who do business must be energetic). I once saw with my own eyes that he wanted to print posters for promotion. The printing fee was 2,000 yuan. He took the trouble to find quotes from 10 printing factories, and finally lowered the price to 1,500 yuan for printing. Moreover, every printing factory professional can only be a student of printing knowledge in front of him. In order to reduce his publicity costs, he has thoroughly studied every aspect of printing. And every penny saved when running a small business is profit. When other people around him talked about him, they could only lament that he was inferior and felt that he should be allowed to make money.

Business ability is not only reflected in doing business. It can be said that the vast majority of people who can be promoted and become officials in China are business experts. They are deliberate and do not let go of any positive performance improvement or negative trend. The result of chance.

You may say that I own my own business and my hard-earned money. Of course I am willing to deeply exploit it, but do you have the ability to exploit it?

3. The ability to make mistakes (20 points)

I have observed people around me who have successfully made money in business, and I found that no one makes money for the first time in business. You will develop after two failures, because business ability cannot be learned in books. In many cases, you need to experience it yourself. Experience is very important. An ordinary person will know what business is like after two failures.

Whether you can withstand the hardship is really a kind of ability. The friend I mentioned above who was successful in business lost all his money in the environmental protection business for the first time, and then became a health care product agent for the second time. It was a debt-ridden operation, and it was only the third time that I became a drug agent that I succeeded.

Really capable of tossing: He built a county-level enterprise, Meiyuanchun, into a scale of 300 million, and later sold it to Yinhai Group. Later, he founded Meiyuanchun Cosmetics, sold it to Hengan Group, and once again acquired Meiyuanchun on behalf of Rundu Group. Chun became the general manager, entering and leaving the company three times. An entrepreneurial businessman must be able to toss and be good at tossing. Even in some good situations, he must take the initiative to toss.

If you can’t bear to borrow money from everywhere, be chased for debts everywhere, and have the despair and persistence after failure, I advise you not to start a business. People who are good at tossing will eventually make money in business.

4. The ability to get things done (10 points)

People who make money in business are often not talented and professional people, but people who can handle everything, big or small; in China When doing any business, you have to face many things, and the boss has to handle them himself. People who don’t know how to allocate resources and handle relevant resources can’t make you money no matter how good a business project is.

What impressed me the most was a detail when Yu Minhong, the founder of New Oriental School, started his business: when he started to run English training classes, he posted flyers and was caught by the Industrial and Commercial Bureau and was fined. Later, someone found the relevant industrial and commercial personnel through connections. The leader tried to smooth things over, but when he, a scholar, invited people from the Industrial and Commercial Bureau to dinner, he couldn't say a word during the whole meal. He didn't know how to socialize at all, and it was extremely embarrassing. After this unforgettable blow, he suddenly understood the true meaning of doing business, reborn and reborn, transformed from a scholar into a businessman who can handle everything, and finally achieved great success. If you can accomplish most anything you usually do, congratulations, you have the potential to do business.

5. The ability of the world (10 points)

People who are successful in business, no matter what the industry, mostly have some kind of loyalty in their character. Because business is often a business involving people. For example, when you purchase goods, they need to pay a 50% deposit. Because of your loyalty and ability to meet people, they may only ask you to pay a 30% deposit because of your loyalty and temperament. Your business will have an advantage over others.

If you are the boss, your employees may be willing to work for you for even less money because of your charlatan temperament. The charlatanism of small business is also reflected in the fact that you know how to drink a little wine and you understand the charade. It also means that you are extremely knowledgeable about China's national conditions and human world, and that your vulgar temperament can match that small businesses often serve vulgar people.

If you don’t understand Jianghu, are naive and imaginative, and indulge in false stories fabricated by “Readers”, “Friends”, and “Family” all day long, I also advise you not to do business or go to Jianghu. Just keep a simple and innocent life.

6. The ability to be mean (10 points)

Everyone who works will have this feeling. Why are bosses all over the world so stingy? But stinginess is almost the magic weapon for businessmen to succeed. People who don't know how to be stingy at heart will not make a fortune doing business.

One judgment criterion is: when you go to a store, if you think everything is cheap, then you are not a businessman with the potential to succeed; if you not only blurt out "too expensive" for everything, but also find it expensive. Since you feel in your heart that everything is expensive, and you have the motivation to counter-offer or reduce the price of everything, then you should be okay as a boss. The tireless pursuit of cost reduction is a characteristic of a businessman. You must feel that you will always have the lowest cost.

This is the attitude a boss should have. If you, the boss, feel that the price is about the same, then your employees will not save you money, and it will be difficult for you to make money.

For small businesses, the money you save is the money you make. It is necessary to care about every detail, and you must always adhere to this principle. As long as you relent once, you will continue to give up profits when negotiating with others in the future. Until you lose everything.

If you say that I don’t want to be a mean and care-taking person, then I advise you not to do business.

7. Realistic ability (10 points)

It is also very important for a person to maintain an extremely realistic attitude or a profit-seeking attitude towards everything in business. Many people have ambitions or ideals that I want to achieve by doing business, but generally they will not succeed. The sole and ultimate purpose of doing business is to make money. It is immoral for a businessman not to make money. "Making money is the greatest virtue" is now popular among young Japanese people, which makes people feel that the world is declining, but it also reflects the true meaning of business from ancient times to the present.

A few years ago, one of my former bosses opened a company. He invited me to dinner and talked about his ambitions, which he had not realized when he was working in the company. He also took out his new business card and told me the company name and logo. Meaning, take out the thick plans, rules and systems in your bag to express your determination to be the most standardized health care product distributor in China. I told him, it’s enough for you to think about how you can earn a few thousand dollars in cash tomorrow to support the company, and we’ll talk about that later. He refused to listen. As a result, the business failed within a year and he is still paying off his debts. It can be said that the greater the ambition of a starting businessman, the faster he will die. All small businesses with so-called corporate ambitions and missions of "being the best in China" will mostly end in failure. Of course those successful businessmen will write about their original ambitions, but most of them are not facts, just propaganda.

But people are people with emotions and dreams. It is difficult for a person to maintain a realistic and pragmatic alert attitude, and it is also a person's great ability. Many people appear to be benevolent, moral, childish and ridiculous, but deep down they are very realistic. I have met many such successful businessmen around me in the past. Sometimes the word for business is reality.

The total score of the above standards is 100 points. If you take one look at the words "calculating, drilling, tossing, getting things done, quackery, meanness, reality" and you are very disgusted, then you have failed, so don't do it. Business is over (unless you have the talent of a Confucian businessman).

If your score exceeds 60 points, you have the potential to do business. The higher the score, the stronger the business ability and the greater the possibility of making money. If your score is lower than 60 points, you need to be careful about losing money in business.