Weibo operations specialist has become a new profession.

Weibo operations specialist has become a new profession.

Weibo has become one of the most popular online activities. This new platform is not only changing the way people get information, but also becoming the main communication platform for hot events, and the strong voice of public opinion here will even affect the final result of the event. The live broadcast of Weibo forcibly demolished by Yihuang, Weibo solved by Xiamen police, and the 3Q war lit up the Weibo platform, which has been accompanied by various social hot events in Weibo. Weibo's propaganda power and influence are becoming more and more important. Enterprises have seized the market here, and scholars and celebrities have also shown their talents here.

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But in the ocean of Weibo, to play a good Weibo, especially for enterprises and institutions, we really need to work hard on a small post with the word 140. Weibo Operations Specialist was born. What are the responsibilities of this new position? What job skills do employees need? What are the development prospects?

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? Micro? situation

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I became an operations specialist in Weibo.

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In 2008, C played Weibo. C humorous and sensitive to new things. Because of this, he can always attract many fans with humorous language. Because his words were read, this feeling is amazing. In order to attract attention, C began to spend a lot of time thinking about what to say. The more he ponders, the more he posts, the longer his fans, and soon there will be more than 3,000 fans.

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However, in more than a year, Weibo has developed by leaps and bounds. Not only individuals, but also enterprises, governments and organizations regard Weibo as an important publicity platform. In particular, enterprises have targeted hundreds of millions of active users in Weibo and tried their best to attract fans. Many enterprises are looking for people who are good at playing around Weibo and can attract fans.

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20 1 1, some enterprises began to announce the recruitment of Weibo operation specialists in Weibo. Realizing this change, C seized the opportunity to make a resume and invested in two companies. Soon one of the companies asked him for an interview. HR had seen his interesting Weibo before the interview, which added a lot to his interview. Soon, he was hired by that company.

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I am naturally happy to find a job that suits my interests. However, once interest becomes a formal job, it is not as simple as playing. As a performance appraisal requirement, the amount of forwarding, comments and fans are all standards to measure. C found the job very challenging. It is not easy to attract fans without making them feel disgusted and do a good job in corporate promotion!

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Expert analysis

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Playing Weibo requires six abilities.

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Broadly speaking, anyone who is responsible for monitoring, updating and maintaining the Weibo platform and content can be called the Weibo Operations Specialist. In an enterprise's Weibo operation department, editor-in-chief, responsible editor, photo editor and customer service editor all belong to the post category of Weibo operation specialist.

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For enterprises, Weibo is a double-edged sword. Not only simple text or picture information, but also good operation will bring business opportunities to enterprises. Improper operation may also bring crisis. Weibo Operations Specialist is more like a frontline soldier in corporate publicity. He has to deal with all kinds of possible emergencies while releasing information. A competent Weibo operations specialist should have at least the following six abilities:

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Continuous and efficient learning ability

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According to the number of updates of at least 7 articles every day, how much preparation do you need for these contents? It seems that a lot of things have been accumulated, and it won't be long before they are consumed. It is very important for Weibo operators to learn quickly, efficiently and continuously. People who don't have good study habits and are not good at learning are difficult to be competent for their work.

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Innovate thinking and explore new forms of content presentation

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Although the content published each time is only 140 words, it can be accompanied by pictures, videos or web links, and it can also attract the attention of @ designee. It can be published in various forms. In the sea of Wang Yang, Weibo, in order to win continuous attention, we need to constantly change the thinking mode, break the established thinking and find new forms to present the content, so as to attract more fans.

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As sensitive to information and responsive as a reporter.

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This is especially important for Weibo, a short and pithy information publishing platform. Weibo Operations Commissioner should be as sensitive to news as a reporter, be able to quickly perceive and predict new hot spots, keep track of hot events and industry information related to enterprises at any time, judge the information that can resonate, and release it in appropriate language and form in time.

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Have super text control ability.

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Why is there only 140? This is mainly due to the communication principle of 140 first formulated by Twitter. No matter how the subsequent service in Weibo evolves, this? Microscopic principle? Will not change. The limitation of 140 has a strong restriction on the content, but how to present the most core and wonderful content with the shortest words is one of the biggest challenges of this work, and the staff must have absolute control over the words.

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Understand the theoretical knowledge and practical application of psychology, marketing and management.

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Weibo is an open and highly interactive platform, so people working on this platform can be said to be interacting and contacting with the outside world all the time. When an enterprise faces its target customers and potential customers, is it in Weibo? Every word and deed? Will have an impact on its publicity effect, so how to grasp the customer psychology, how to combine the characteristics of the platform for effective marketing, how to manage information release and customer feedback. , all need this Commissioner to master.

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Familiar with industry (professional) knowledge and skills

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As one of the platforms for market development, the content of enterprise Weibo should reflect the products, ideas and culture of the enterprise as much as possible, which requires the operation specialist to know all the relevant industry knowledge and skills involved and provide interesting and professional content. Some enterprises in Weibo even monitor customers' evaluation of products or services at any time by analyzing the language and preferences of online active users, and determine the formulation direction and repair scheme of future new products or services through data analysis.

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Career prospects

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Weibo? Night watchman? What kind of future will you meet?

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The development of Weibo is in full swing, creating new jobs as well as business opportunities. Many enterprises have successfully established Weibo platform as an important channel to open up markets, establish brand image and contact customers. All this depends on the online accumulation of Weibo operation specialists and the team support behind them. The professional value of Weibo operation specialists has become increasingly prominent. In the future, the market demand for operation specialists in Weibo will continue to grow, and it is expected that the demand for professionals in the job market will be in short supply. According to CCDM Career Planner of Xiangyang Career, the operating position in Weibo Middle School requires high comprehensive ability of employees, and the professional knowledge and skills involved in the work cover a wide range. If you can constantly improve your online marketing ability, online public relations ability and online editing ability in your work, and develop into your core competitiveness, it will be of great benefit to the long-term development of your career. This field full of unknowns and great potential is bringing huge development space to practitioners. Whether you can seize the opportunity depends on whether you have a clear career orientation and study e-commerce and online marketing in depth. Want to be a fashionable Weibo? Night watchman? Yao, get ready!

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