Integrity Entrepreneurship Story

Integrity is the foundation of a person. If a person does not have integrity, he will not be able to get help in anything he does. Integrity is even more important in entrepreneurship. The following are articles related to integrity and entrepreneurship stories that I have compiled for you.

Case 1: Lao Ganma Tao Bihua’s Entrepreneurship Story

Lao Ganma Tao Bihua’s Entrepreneurship Story

Due to her poverty, Tao Huabi has never read a day since she was a child. Book. When she was 20 years old, she married a member of the 206 Geological Team; but within a few years, her husband died of illness and left her and their two children. In order to survive, she went to other places to work and run a street vendor.

In 1989, Tao Huabi used the little money she saved from living frugally to build a house with bricks picked up from everywhere on a street in Longdongbao, Nanming District, Guiyang City. The humble restaurant, named "affordable restaurant", specializes in jelly and cold noodles. In order to accompany the meal, she specially made spicy sauce, specially used to mix the jelly, and the business was very prosperous.

One morning, Tao Huabi felt dizzy after getting up, so she did not go to the vegetable market to buy peppers. Unexpectedly, when customers came to eat, they turned around and left when they heard that there was no spicy sauce. This incident touched Tao Huabi greatly.

She immediately spotted the potential of spicy sauce and started researching it with concentration. After several years of repeated trial production, the spicy sauce she made has a more unique flavor. After eating the jelly, many customers bought some spicy sauce to take home. There were even some people who didn't eat jelly but came to buy her spicy sauce. Later, her jelly business became worse and worse, but the spicy sauce was not enough to sell no matter how much she made. One day at noon, after her spicy sauce was sold out, there were no customers eating jelly. She closed the shop door and visited more than 10 restaurants and food stalls selling jelly and found that their business was very good. It turned out that the spicy sauce these people used to make condiments was bought from her.

The next day, she no longer sold spicy sauce alone. After a period of preparation, Tao Huabi gave up the restaurant she had been working on for many years. In July 1996, she rented two houses in Yunguan Village Committee, Nanming District, recruited 40 workers, and opened a food processing factory, specializing in the production of spicy food. Sauce, named "Laoganma Spicy Sauce". Although the output at the beginning of the factory was very low, local jelly shops still couldn't digest it. Tao Huabi personally carried the spicy sauce and sent it to various food stores and canteens of various units for trial sales. Within a week, those test sellers called her and asked her to double the delivery; she sent her employees to double the delivery, and soon they were out of stock.

In June 1997, "Laoganma spicy sauce" passed the test of the market and established a firm foothold in Guiyang City.

The story of Lao Ganma Tao Bihua: Doing business with emotion

In August 1997, Guiyang Nanming Lao Ganma Flavor Food Co., Ltd. was officially launched, and the number of workers suddenly increased to 200 Multiple people. At this time, for Tao Huabi, the biggest problem is not production, but management pressure. Although she has no culture, Tao Huabi understands this truth: helping one person will move a group of people; caring for a group of people will definitely move the entire group. Sure enough, this kind of affectionate "emotional investment" has made Tao Huabi and "Lao Ganma" the company's cohesion only increase. In the minds of employees, Tao Huabi is as amiable, lovely and respectable as her mother; in the company, no one calls her Chairman, everyone calls her "Lao Ganma".

By the end of 2000, it only took three and a half years for the company to grow rapidly to 1,200 people, with an output value of nearly 300 million yuan and a national tax of 43.15 million yuan. Today, "Laoganma" company's cumulative output value has reached 1.3 billion, and its annual tax payment is 180 million, ranking fifth among the top 50 private enterprises in China.

The story of Lao Gan Ma Tao Bihua: Perseverance

When the sales of black bean chili peppers just started, the glass factory felt that Lao Gan Ma’s glass bottles were in small quantities and were reluctant. After accepting this business, Tao Huabi became anxious. She asked the owner of the glass factory: "Which baby is born with a big baby? They all grow up slowly. If you don't give me a bottle today, I won't leave." . ?After a few hours of hard work, the two parties reached an agreement as follows: the glass factory allowed her to use a basket to pick up dozens of bottles and carry them back to the factory for use each time, and there was no need to discuss the rest. Tao Huabi returned satisfied.

No one expected at the time that this "agreement" would later become the only reason why Guiyang Second Glass Factory could survive the frenzy of bankruptcies of state-owned enterprises and even develop and grow.

After the explosive expansion of the production scale of "Laoganma", there are many large enterprises in Chongqing, Zhengzhou and other places among the cooperative enterprises. Compared with these enterprises, Guiyang Second Glass has no cost and quality advantages, but Tao Huabi has never reduced the supply share of Guiyang Second Glass.

Currently, 60% of the glass bottles produced by Lao Gan Ma are produced by Guiyang Second Glass Factory. Three of the four production lines of Second Glass are operated 24 hours a day for Lao Gan Ma.

The story of Lao Ganma Tao Bihua: Although illiterate, she has extraordinary acumen

Although Tao Huabi is illiterate, her memory and mental arithmetic skills are amazing. She is completely familiar with things like financial statements. She doesn’t understand, Lao Ganma only has simple accounts, which are read to her by the financial staff. She can remember them after listening to them once or twice, and then she can mentally calculate the general ledger of financial incomings and outgoings, and immediately know if there is anything wrong with the numbers. .

She has no education, so she only focuses on studying technology. When selling rice tofu, the rice tofu she makes can be stir-fried and used as chili condiment. It always has a unique taste and fragrance than other products.

Due to its "fragrance" and "spicy combination", Laoganma's products have covered all parts of the country except Taiwan Province, and are exported to the European Union, the United States, Australia, New Zealand, Japan, South Africa, and South Korea. More than 20 countries and regions. In one fell swoop, it changed the tradition that chili products were limited to spicy areas. In terms of product development, Tao Huabi is still the company's "technical director". She doesn't drink tea or drinks in order to maintain a sensitive sense of taste and smell.

The story of Lao Ganma Tao Bihua: Be honest and do business with integrity

?Integrity is required in doing business?, almost everyone knows this. But in fact, many people still can’t do it. Tao Huabi had never heard of "honesty" before, but with the simple nature of a farmer, she achieved integrity and built a big business. What Lao Ganma values ??most is her own reputation. When she first started selling black bean chili, she used a scale.

In 2001, a glass product factory provided 800 pieces (32 bottles each) of packaging bottles to the Laoganma company. Unexpectedly, the packaging bottles used in this batch were not tightly sealed and oil leaked. Some rival companies immediately used this incident to attack Lao Gan Ma. Some managers suggested: "It may be that some bottles are not tightly sealed. Just recover the goods and re-seal them, otherwise the loss will be too great." ?Tao Huabi decided decisively to recover them and destroy them all in public. Since the founding of the company, Laoganma's product qualification rate has maintained 100%.

The most praised aspect of Laoganma’s companies is taxation. Many companies complain that taxes are too heavy. Why do you take the initiative to pay taxes every time? Tao Huabi said: Pay early and late, and never owe the country a penny. This is what we are doing as a business and our ability. It is very bad for you to default on others or omit payment. We have no national debt, no taxes owed to the country, and no loans. We are clean and innocent. I will earn the money I should earn, and I will not take the dirty money.

Regarding listing, Tao Bihua said, I am determined not to go public. Once listed, I may lose everything. Listing is to deceive people's money. If you have money, you take it, trap the money, and ask them to buy shares. When the time comes, the money will be sucked away, and I will pay off the debt. I won't do it.

College student entrepreneurship story: Persistence and integrity ultimately lead to success

After not receiving a business for 3 months, the light finally came out

Liu Hufeng is a child of a farmer in Baoji, Shaanxi. In 2005, he was admitted to Nanjing Industrial Vocational and Technical College, majoring in automation. His brother supported him with more than 300 yuan a month. The whole study period was extremely difficult. After graduation, he found a satisfactory job in Nanjing, doing technical inspections on boilers and thermal controls for some large power plants and steel plants.

The company Liu Hufeng worked for collapsed due to poor management and losses. When the investors were about to cancel the company, Liu Hufeng thought it was a pity. Upon seeing this, the investors left the company's shell to him. In this way, with only a few desks and chairs and a "company" that paid one year's rent, Liu Hufeng started his own business. At first, he invested 10,000 yuan saved by working part-time and started running the market. Unfortunately, after three months, he had no business and all the money was spent. Towards the end of the year, his cousin lent him 8,000 yuan and asked him to go home first. But Liu Hufeng took a detour to a power plant to seek a turning point for the company's development.

The person in charge of the power plant had a good impression of this young man before and promised to give him a business. Liu Hufeng immediately returned to Nanjing to start construction. Finally, he earned 60,000 yuan from this business, and his entrepreneurial path became clear.

In 2010, Liu Hufeng and his girlfriend often had no money in their pockets, and in the most difficult times they had to go home to raise funds. One time, he was discussing business with a military industry company. The other party needed a kind of communication information equipment. Although Liu Hufeng was no stranger to software programming, he still invited experts to cooperate for the quality of the order and quickly produced a brand-new product.

To this end, the company’s sales exceeded one million yuan in 2011. Seeing the broad market prospects of the new project, Liu Hufeng decided to specialize in this system integration product, registered "Beiye Mechanical and Electrical Equipment Company", and signed up for entrepreneurship training classes to further improve his business capabilities. At the end of last year, he drove the new car he just bought home to celebrate the New Year.

Case 2: Integrity? The foundation of entrepreneurship

The market economy has entered the era of integrity. As a special form of capital, integrity has increasingly become the foundation and source of development of enterprises.

There is a famous saying in the venture capital industry: The first element of successful venture capital is people, the second element is people, and the third element is people. ?This statement is enough to prove the extent to which venture capitalists pay attention to the personal qualities of entrepreneurs. In their view, entrepreneurial projects, business plans, business models, etc. can all change over time, but it is difficult to change the quality of entrepreneurs in a short period of time.

The quality of entrepreneurs determines the company’s market reputation and development space. If you fail to keep your integrity, you may gain temporary benefits, but you will definitely lose long-term benefits. On the contrary, it can bring huge financial resources with good reputation and make the business start to get better.

Confidence? The driving force for entrepreneurship

Kazuo Wada, the founder of Japan's Yaohan Group, only ran a small fruit shop at the beginning, and was burned down by a fire with nothing to lose. However, with the support of the belief that "you can't build new without destroying the old", he finally made a comeback and became a famous entrepreneur.

Human will can exert unlimited power and turn dreams into reality. For entrepreneurs, confidence is the driving force for starting a business. You must have confidence in yourself and the future. You must firmly believe that success or failure is not destined but depends entirely on your own efforts. You must also firmly believe that you can overcome all difficulties.

Courage? Treat failure as the cornerstone of success

Silicon Valley has the reputation of a "startup base". Here, tens of thousands of companies fail every year, and thousands more Thousands of entrepreneurs became rich overnight. John Neshan, a well-known American entrepreneurial coach, said: The secret that creates the success story of Silicon Valley is failure. The result of failure may be embarrassing, but it is an inexhaustible living teaching material. The efforts and experience accumulated in the failure process are valuable foundations for creating the next success. ?

Success requires the accumulation of experience, and the process of starting a business is to stumble amidst constant failures. Only by continuously accumulating experience and wealth in failure and moving forward can we reach the other side of success. The American company 3M has a wise saying about entrepreneurship: In order to find the prince, you must kiss countless frogs. For entrepreneurs, they must have the courage to face difficulties head-on and dare to "kiss" difficulties.

Leadership spirit? The intangible capital of entrepreneurship

A lion leading a group of sheep is better than a sheep leading a group of lions. This ancient Western proverb illustrates the importance of entrepreneurial leadership. The success of an enterprise is inseparable from the strength of the team, but more importantly, it depends on the leader himself. Entrepreneurs are the spiritual banner of an enterprise, and their every word and deed will affect the success or failure of the enterprise.

Corporate culture is called the soul and spiritual pillar of the enterprise. The essence of corporate culture is the leadership spirit of entrepreneurs. This is an "irreplicable" wealth that unites employees, and is the key to the survival and development of start-up enterprises.

This leadership spirit can be seen everywhere in many outstanding multinational companies. Motorola's inheritance of Galvin's "Motorola Family" philosophy and Dell's admiration for Dell's "efficiency first" principle all prove the importance of corporate leadership spirit. For entrepreneurs, focusing on cultivating leadership spirit is far more important than accumulating wealth, because wealth can be won or lost in an instant, but leadership spirit is always the intangible capital that wins the future.

In today’s increasingly fierce competition, the public image positioning of products and companies plays a key role in the success of entrepreneurship.

Being caring is an important factor in forming an honest and good business atmosphere. From a certain perspective, love is the "catalyst" for entrepreneurial success.

HP founder David Packard proposed: A company's responsibility to society is far more important than its responsibility to shareholders. ?This billionaire lives in a modest house but has made countless donations to many universities and charitable foundations.

By actively assuming social responsibilities and enthusiastically supporting public welfare undertakings, enterprises can form a good social reputation, which in turn will have a strong supporting role in the development of enterprises. A successful person once lamented that no matter how much money you spend on advertising, it is better to do more things that are beneficial to society, which will get twice the result with half the effort.

Social skills? Leverage your strength to find shortcuts

In the past, people always emphasized self-employment, but now this concept is changing, and the role of interpersonal relationships in entrepreneurship is gradually increasing. The network of contacts has increasingly become a "reservoir" of entrepreneurial information, funds, and experience. Sometimes it can even play a magical role in making a difference in business activities.

At present, the role of "friend economy" in investment promotion is increasingly apparent. Members of the Peking University China Financial Investors Club include investment company bosses, securities dealers, bankers and government financial officials. They control 120 billion yuan in capital and unlimited business opportunities.

In today’s era where win-win cooperation is advocated, the single-handed entrepreneurial approach of the past has become increasingly incompatible with the needs of the times. Expanding your social circle, mastering more information through friends, and seeking greater development are increasingly becoming shortcuts to successful entrepreneurship.

Ability to cooperate and avoid disadvantages to form synergy

Ji Qi, President of Ctrip Computer Technology (Shanghai) Co., Ltd., told young entrepreneurs that the success of "Ctrip.com" was not only due to the original Internet. For rapid development opportunities, having a good entrepreneurial team is the key.

The team members of Ctrip.com come from Oracle Corporation, Deutsche Bank and Shanghai Travel Agency, etc. They are a perfect combination of technology, management, financial operations and tourism. Everyone starts a business together, shares their knowledge and experience, and at the same time avoids many entrepreneurial minefields.

Innovation spirit? The vitamin for entrepreneurial success

Zeng Xianzi, the founder of Goldlion Tie, said: "Doing business must rely on creativity rather than capital!" In the fiercely competitive market, there is a lack of innovation It is difficult for enterprises to gain a foothold. Reform and innovation are always the source of enterprise vitality and competitiveness.

Vanke Group issued the first "Investment Circular" in mainland China in 1988. At present, the company has become a well-known real estate enterprise in the country and a listed company with the most development potential in China; Shanghai Fuxing Hi-Tech actively promotes cooperation with digital Ten state-owned enterprises jointly cooperate and use private enterprise mechanisms to effectively graft the assets of state-owned enterprises? The success of these enterprises is inseparable from the entrepreneurs' spirit of challenging results, self-pressure, and courage to innovate.

Courage? Take action when it’s time to take action

Business woman Jeff Fiorina said to HP employees when facing leaders such as Dell and IBM: In the past, we had to achieve 95 points It was just launched, but now I require it to be launched at 80 minutes, and then slowly improved. In the past, it was aim, prepare, and fire. In the Internet age, you have to fire when you aim, and there is no time to prepare.

In the entrepreneurial world, risks and opportunities often coexist. Entrepreneurs must be good at discovering new things and have a strong desire to explore new things; they must dare to take risks, and they should try decisively even if they are not completely sure.

A keen eye? A person who understands current affairs will always be a hero

After Zhang Mingzheng obtained a master's degree in computer science, he chose anti-virus software, which was called "heterodox" by people at the time, as his main focus. In April 1999, the first "Melissa" virus spread through email suddenly broke out. Just when many IT companies were at their wits' end, Zhang Mingzheng's "legendary story" was born, and his "antidote" was widely used. The Trend Technology company he founded has a current market value of more than 10 billion US dollars. Zhang himself has been selected as an "Asian Star" twice by the US "Business Weekly".