Only prefer German executives? Jaguar land rover CEO successor to be announced soon

In September this year, Jaguar Land Rover Executive Director and CEO Oaida (Ralf? Speth) is about to retire. At that time, he will retire from the background after leaving office and become the non-executive vice chairman of Jaguar Land Rover. However, the candidate for the new CEO has not been decided, and the handover is only three months away. Who will be the future helmsman of Jaguar Land Rover?

Source: Jaguar Land Rover official

In the industry's worries, yesterday, the Financial Times finally dug up something. According to many people familiar with the matter, the shortlist of the new CEO has been produced. However, unexpectedly, Mike, CEO of Fiat Chrysler, a popular candidate with a high voice in the industry before? Mary didn't appear on the list.

Equally surprisingly, there are two very competitive "familiar faces" on the shortlist-Klaus, former director of BMW R&D? Froehlich) and former Audi CEO BramSchot. They are all senior managers at the board level of former German luxury car companies.

Source: Official.

Fu just turned 60 this year, reaching the statutory retirement age of BMW, and successfully retired at the end of June this year. 1 year in July, 53-year-old German engineer Frank Webb (Frank? Weber) officially became a member of the board of directors of BMW Group and took over the research and development work.

59-year-old Bolan Salt left Audi in April this year. Previously, he served as the director in charge of marketing and sales of Audi, and was promoted to interim CEO of Audi in June 20 19. However, his CEO career is very short. In April this year, duesman, former director of BMW Group (? Duesmann) joined Audi and took his place.

In addition to the above-mentioned two familiar candidates, there are two other relatively unknown managers on the list of CEO candidates-Nick Rogers, head of Jaguar Land Rover Engineering Department. Rogers), Audi Ingolstadt (Fred? Schultz).

Of the four candidates, only 1 comes from Jaguar Land Rover's own talent system, and the other three come from other German luxury car brands. This vaguely reveals Jaguar Land Rover's long-standing talent recruitment preference-attaching great importance to executives with experience in managing luxury car brands in Germany.

Jaguar Land Rover has continued this employment tradition since it was acquired by India's Tata Motors Group in 2008. For example, Oaida Shi, the current CEO of Jaguar Land Rover, is from the BMW system. After working in BMW for 20 years, I joined Jaguar Land Rover on 20 10. Many of his early executives came from this German luxury car manufacturer. In addition, Felix, the current chief commercial officer of Jaguar Land Rover? Braeutigam also switched from Porsche owned by Volkswagen to Jaguar Land Rover on 20 18.

However, "whoever takes over will face an arduous task: leading the company to leave the European Union through Britain, get back on track in China, the world's largest automobile market, and get rid of the dependence on diesel vehicles. Each of these tasks is a challenge in itself. Together, even the most combative * * *, their prospects are difficult to predict. " CNN said in the report.

Schwayder once revived the fate of Jaguar Land Rover and reversed its unprofitable situation under Ford, achieving a double-digit profit rate from 20 1 1 to 20 15. At the same time, under his leadership, Jaguar Land Rover opened its first factory in China in 20 14, and gained rich returns. His greatest achievement is to transform Jaguar Land Rover from a company focusing on domestic business in the UK into a global enterprise.

However, the good times did not last long. Affected by many factors, such as Britain's withdrawal from the European Union and China's sluggish automobile market, its sales in the fiscal year ending 201819 dropped by about 6%, setting a record loss of 3.6 billion pounds (4.7 billion US dollars).

At the same time, the outbreak of "COVID-19" at the beginning of this year once again dealt a heavy blow to Jaguar Land Rover. Affected by the epidemic crisis and factory closure, Jaguar Land Rover's global sales performance fell sharply in the first quarter of this year, with a pre-tax loss of 504.38 billion pounds. At the same time, in order to cut costs, Jaguar Land Rover also plans to lay off more than 65,438+0,000 people in the UK. Fortunately, with the relief of the epidemic and the promotion of resumption of production, the decline in sales of Jaguar Land Rover has gradually narrowed in recent months, showing signs of recovery.

At the just-concluded Jaguar Land Rover 2020/2 1 fiscal year meeting, Jaguar Land Rover said that it would continue to adhere to the parallel measures of "reducing costs and increasing efficiency" and "continuous investment". It is specifically planned to increase the cost, profit and cash flow optimization by 654.38 billion pounds before the end of March 20021year, and invest 2.5 billion pounds in core products to ensure long-term sustainable operation.

It is reported that the final candidate for the new CEO will be announced this week, but in any case, the new CEO is faced with the heavy responsibility of leading Jaguar Land Rover out of the business dilemma. This is by no means easy.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.