5 sample business plan essays

For a company to develop smoothly, it needs to have a good operational plan. Below are 5 sample articles about operation plans that I compiled for you. I hope they will be helpful to you. Welcome everyone to read and learn!

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Selection of operation work plans< /p>

Five sample essays on the operation work plan

Five essays on the work plan of the operation department

Work plan of the operation department

Five examples of the operation work plan Chapter

Operation Plan 1

1. Product Background

Name of the product to be developed: Huijiujiu Website

Project Proposer: Zhang Yiping

System developer: \ System operating environment: XP 32bit/64bit, Vista 32bit/64bit, Linux, ucwed etc.

Target users: 25-35 nationwide users.

2. Terminology

3. Operational model

1) Target plan

Plan: Plan and implement early goals in a one-year cycle :

Goal: Build a website brand

Task: Increase website traffic and cultivate customer stickiness

Strategy: Website platform construction, resource integration, website promotion , market development, team mechanism building.

The first stage: Website platform improvement period (one and a half months): 20 to 30 days of basic platform construction stage, including website process optimization and page beautification; complete information on at least 30 group products per month Input to ensure the information content of the initial website content.

Purpose: To ensure the smooth and stable operation of the website and the basic integrity of the website content.

The second stage: website trial operation period (2 and a half months): In fact, this stage can also be said to be the initial stage of website operation or the content improvement period. The website operation results are more authentic and convincing. The main tasks at this stage are: preliminary promotion of the website and further improvement of website performance.

Purpose: to form your own website style and increase website traffic.

The third stage: mid-term website operation (5 months): At this stage, due to the early publicity and promotion, a certain amount of traffic has been brought to the website, so the focus of this stage should be on website members In terms of the expansion of merchants and the conversion of website users, ordinary event viewing users can be converted into event publishing users, and user feedback information can be collected in a timely and effective manner. In addition, the online and offline promotion of the website needs further follow-up. In terms of online marketing, some online and offline business activities have been initially carried out, mainly: online advertising, website cooperation, and joint merchant offline promotion.

Purpose: Improve user conversion rate, cultivate customer stickiness, and increase the number of website member merchants.

The fourth stage: Late stage of website operation (3 months): Establishing website brand value is the primary task of this stage. During the operation of the first two stages, while increasing the website’s traffic, it also accumulated more user resources. Therefore, while continuing to promote the website and build and develop content, the further development of website marketing activities will be the focus of our work. Mainly: analyze website data, improve online marketing market development, further improve website functions, and expand website products.

Purpose: Market development and preparation for market occupation.

2) General operation strategy

Vigorously develop local group buying, appropriately maintain the number of physical group buying through express delivery channels, and the permanent 0 yuan lottery will continue to attract popularity.

3) Task allocation

(1) Website content and services

Website content construction and services include: editing of website content, website products and functional analysis, as well as online promotion activities.

(2) Business development and promotion

Website business development: promotion of website products and services (mainly offline promotion), maintaining effective communication with users and merchants, and improving the website’s Coverage.

a) Website promotion

Responsible for the planning and management of website marketing activities, as well as website brand promotion. Promotion work includes: event promotion, website promotion, and merchant joint promotion.

b) Customer information analysis

Understand customer needs, collect customer demand information, and feed it back to website editors for sorting.

(3) Customer service

Answer users’ difficult questions about the website in a timely manner, cooperate with market personnel, collect information fed back by the market, and organize the information fed back by the market. Promptly report to the website planning and editing staff to plan and organize the functions and content of the website. In addition, event information and business information are reviewed at the same time.

(4) Technical maintenance

Technical maintenance includes website page design, art and website program development, database maintenance, etc. Website artists and technicians should cooperate with the website editors' revision and column structure design requirements, even to improve some functional connections of the website and the beautiful design of the interface. At the same time, the website artist cooperates with the marketing and editorial staff in the design of promotional materials for the company's offline promotion.

(5) Team building

The building of a website team provides the most basic guarantee for website operations. The basic structure of the team includes: Marketing Department, Website Technology Department, and Website Editorial Department. The Marketing Department is responsible for the planning and management of marketing activities for website projects. It is responsible for marketing, ground publicity, activities, and company brand promotion, developing website member merchants, collecting user information in a timely manner, and developing customer resources; the website technology department is responsible for Provide security, stability and other guarantees for the website operation platform, and timely cooperate with the company's maintenance decisions; the website editorial department is responsible for the construction of website content, the planning of website columns, website product and service design, and some online promotion activities. At the same time, for Enrichment of website content, editing of website text and review of materials.

The specific staffing is as follows:

Marketing Department: 1 marketing staff.

Website editorial department: 1 website editor.

(6) Website training

The training most needed by the website: website positioning and operation idea training, website service knowledge training, and other temporary training involved in specific operations.

Operation Plan 2

(1) Taobao Store Manager

1. Responsible for the overall planning, marketing, promotion, customer relationship management and other systematic operational work of the online store ;

2. Responsible for the daily revision planning, listing, promotion, sales, after-sales service and other operations and management of the online store;

3. Responsible for the daily maintenance of the online store to ensure the Operate normally and optimize store and product rankings;

4. Responsible for executing and cooperating with the company's relevant marketing activities and planning store promotions;

5. Responsible for collecting market and industry information and providing Effective response plan;

6. Formulate sales plans and lead the team to achieve sales performance goals;

7. Maintain customer relationships and handle related customer complaints and disputes.

(2) Customer Service Staff

Job Responsibilities:

1. Through chat software, patiently answer various questions raised by customers, achieve a happy transaction for both parties, and process orders Information

2. Be familiar with Taobao's various operating rules, handle customer requests, modify prices, manage stores, etc.;

3. Answer customer questions, guide customers to purchase, and facilitate transactions.

4. Provide after-sales service to online customers, and promptly solve the problems and requirements raised by customers with a good attitude, provide after-sales service and resolve general complaints.

5. Cooperate with the promotion of the company's Taobao store and independent website, post in various groups and forums to promote the store

Operation Plan 3

Annual The business plan is not the organization's annual profit plan, but an organizational business plan based on execution. The main focus is on marketing. To achieve profit needs, external objective factors such as organizational environment and execution efficiency must be taken into consideration.

"Business = Organizational Work Discuss how to achieve the target breakdown plan of sales. Not only should we discuss how to set the work goals of each department, but we should also study how to achieve the goals.

The annual business plan will guide companies to successfully get out of the risk trap of making plans based on experience, allowing companies to improve their business systems based on logic, data, and science, and achieve the three most critical changes:

< p> The transformation from business opportunities to business capabilities!

The transformation from operating products to operating brands!

The transformation from operating individuals to operating organizations!

An excellent general manager is a thinker rather than an executor. He needs to consider the company's future survival model and business form, and at the same time, he needs to reasonably allocate various resources - funds, product structure, organizational structure, etc., within a certain period of time. Implement strategic plans.

Within the enterprise, system-level work must be led by the general manager. Only the general manager has enough power and ability to coordinate complex strategic planning issues. System-level work is a macro and long-term business behavior. Determine the survival status of the enterprise.

Planning level

The general manager is the one who formulates the annual plan, not the executor. The director is the planning level manager of the enterprise. His main task is to generate plans to achieve the goals based on strategic goals. , and ensure the realization of these plans.

The director mainly performs two functions: one is the function of generating "strategy", which is to analyze specific execution strategies based on the company's strategic points, that is, making plans; the other is the function of "management". Be able to effectively supervise, manage, and control the implementation of plans.

Project level

The general manager formulates strategic goals based on the comprehensive assessment results of the market environment and company resources: the company must become number one in the industry within five years. The marketing director sets a work plan for each of the five years based on this goal, and expands the market share to 40% in the first year. According to this plan, the department manager must formulate a series of work projects, such as improving product terminal coverage, improving dealer satisfaction, improving product performance or packaging, reducing retail prices, etc. . . . After these projects are completed in sequence, the plan to expand market share by 40% will be realized.

The manager at the project level is the department manager, whose main job responsibilities are to formulate, manage and monitor the completion of work projects.

The project level is the most important management and control level of the enterprise. The implementation of the enterprise plan can be clearly evaluated from the quantity and quality of project execution.

Task level

The task level does not have high requirements on the management quality of the executor, but focuses more on execution ability.

Activity level

The activity level is the most detailed and frequent work in business management, and is usually completed by assistants and secretaries. Since the work given by the activity level is complex and highly random, most managers tend to neglect the management of this level of work.

"Management is a practice." Excessive criticism of behavior will inevitably destroy the artistry of management. Managing people into machines and equipment is not the purpose of management.

Use project management to describe the annual business plan

Managers at different levels: the general manager is the system manager of a company, the director is the plan manager, and the department manager is the project manager. Supervisors are task managers and rank-and-file employees are activity managers.

Many companies now have operational problems because they actually ignore the management content of the project level. Many companies have their own plans, but do not make a good connection between the plan level and the project level, and directly transfer the plan to the project level. Reaching the task level: For example, a company plans to increase annual sales by 200 million, but does not calculate where the 200 million will be increased. It only knows that if it wants to increase sales, it must expand production, increase promotions, etc., so , after the company calculated the production costs and sales costs to achieve the plan, it began to produce products frantically and carry out promotional activities overwhelmingly. But when the accounts are calculated at the end of the year, regardless of whether the plan is completed or not, the company's profits are very low.

The increase in sales does not mean a corresponding increase in profits

This is the result of the lack of project-level control. The normal situation should be like this: first, propose a sales growth rate of 200 million, and secondly, Conduct a systematic and detailed market research and generate several business strategies based on the research results. Next, each department will formulate a series of work projects to achieve the targets based on the generated business strategies. Finally, reasonable work tasks will be decomposed based on the work projects. . In this process, business leaders monitor the implementation of the annual business plan through the evaluation of work projects, rather than blindly supervising task-level work and crashing in the market without any target.

The annual business plan is not a slogan. Business managers must develop a series of projects to support the goals based on business goals, and then effectively manage these projects to ensure their smooth implementation. Only in this way can the plan be completed. Plans are meaningful. Many business managers are forced to manage task-level work because they are unable to break down plans into work items that support the plan, or are unaware of the key points of operation and management, resulting in a loss of corporate resources. Huge waste and self-destruction of corporate market prospects.

Operation Plan 4

This project plans to open a fast food restaurant called "Be young", which is located in Linyi City Commercial Pedestrian Street. Serving a variety of breakfast, lunch, dinner, late night snacks and various drinks.

Since office workers and students are pressed for time in the morning, and many people complain that some meals are slow and the dishes are single, we intend to open such a fast food restaurant in a commercial pedestrian street. It not only solves the problem of time constraints for office workers, but also provides a variety of dishes with different tastes. Moreover, our restaurant has many "different" features that fully meet the tastes, tastes and living habits of local people. I believe it will attract many customers to come and dine.

1. Introduction to fast food restaurants

1. Our restaurant belongs to the catering service industry, named Urban Fast Food Restaurant, and is a sole proprietorship. It mainly provides Chinese breakfast, such as fried dough sticks, xiaolongbao and other Chinese snacks and side dishes. Lunch and dinner mainly focus on stir-fries and smokeless barbecue.

2. The urban fast food restaurant is located in the commercial pedestrian street of Weifang City. It is initially targeted to be a mid-range fast food restaurant during its establishment period. In the future, it will gradually develop into a Chinese fast food chain store like KFC and McDonald's.

3. Because I have great interest in the catering industry, I believe that with my wisdom, talent and dedication to my career, I will definitely lead the way in this industry.

4. Our store requires 50,000 yuan in start-up capital, of which 30,000 yuan has been raised, and the remaining 20,000 yuan needs a bank loan.

2. Investment plan

Start from one point and expand to the whole. Based on the consumer groups with the characteristics of a region, we should try to form a certain scale of operations in the early stage of development. After selecting the addresses of several business outlets, they will all make their debut at the same time. In the future, we will expand our operations nationwide based on development. In the early stages of development, we will vigorously develop online fast food companies and mobile fast food company services that have not yet been involved in Chinese fast food. After the company has accumulated a certain amount of strength and has a stable customer base, we will vigorously develop the company's comprehensive service strategy. We must vigorously develop the fast food business model of front-lounge dining in commercial areas, shopping areas, tourist areas, residential areas and other places based on population flow density, residents' income levels, actual consumption and other factors.

3. Market Analysis

As the pace of social life accelerates, the emergence and development of the fast food industry has become an undoubted issue. Although China's fast food industry is developing very rapidly, the abundance of foreign fast food has made most of the fast food market irrelevant to Chinese fast food. How to capture that part of the market is a problem we need to solve.

At present, the Western-style fast food on the market is actually not suitable for Chinese people’s concept of fast food consumption and traditional dietary needs. Take the most common hamburger in Western fast food. Apart from being novel, there is basically nothing delicious about it. Moreover, the development of fast food in the United States has always been famous for its low price and is an object of daily consumption by the public. But in the Chinese market, the price of Western-style fast food is far beyond what the public can accept, which also determines that it is impossible for working-class people to try that novel fast food often.

However, the situation of current Chinese fast food is small, dirty, messy and poor is still very serious. The many weaknesses of current Chinese fast food provide us with excellent market opportunities for building Chinese fast food chain stores. As long as we can seize these market opportunities, improve the many shortcomings in Chinese fast food operations, and develop our own characteristics, our business plan to enter the Chinese fast food market and occupy a larger market share is very likely to succeed.

IV. Business Analysis

1. Business Objectives

1) Due to its geographical location in a commercial street, the customer base is relatively abundant, but there are also many competitors. In order to open up the market, we must work hard on service quality and product quality, and further expand our business scope to meet the different needs of consumers. The short-term goal is to gain a firm foothold in the Weifang Commercial Pedestrian Street and recover the cost within one year.

2) Our store will add 3 branches within 3 years, and gradually develop into a fast food chain group with strong economic strength and a certain market share, carving out a world among the many fast food brands in Yuandu, and It has become a well-known brand in the catering market.

2. Model of fast food service industry.

Customer-centered, customer satisfaction is the purpose, and by satisfying customers, we ultimately achieve the promotion of the company's business philosophy.

3. Target market positioning.

Chinese fast food industry acceptable to the public. Customer group: office workers + children + students + others.

4. Market strategy

Fast food is networked and humanized

(1) Online fast food product ordering is provided for office workers to have lunch at the workplace. Their front desk reception service is also virtual, relying on an online ordering system and a fast delivery system. We will establish a dedicated phone delivery service for food delivery, which will be delivered by unified buses and service personnel.

(2) In view of the high mobility of the breakfast population and the tight time constraints, we will use buses and service personnel with a unified model to move to major demand outlets to provide customers with convenient and nutritious breakfast sets. Due to the large number of students, nutritious fast food for students can also be launched, which not only focuses on economic benefits, but also takes into account social effects. Vigorous efforts should be made to promote convenience snacks, breakfast should have a wide variety and cheap prices, and Chinese breakfast sets should be launched according to local conditions. Economical, nutritious dishes are provided for lunch and dinner in an elegant dining environment. We are always ready to develop new products to adapt to changing market demands. The goal set in the early days of our business was "home delivery" service.

(3) Fast food company image strategy

Fully display the image of the store as clean, hygienic, affordable and warm in fast food restaurants located near the business district.

5. Personnel plan

In the early stage of the opening of our store, the preliminary plan to recruit full-time employees and temporary employees is as follows:

1) Recruit employees through the labor market Those who have a municipal household registration, have certain work experience, have good professional ethics, are between 20-30 years old, and are interested in joining the catering industry. Applicants should come to our store for an interview with the "Employee Recruitment Registration Form" and attached personal information.

2) Those who pass the interview, written test and physical examination will sign a labor contract with them. At the same time, in order to improve the overall quality of service personnel, all recruited personnel need to receive 2 months of training. The specific contents are as follows:

A. Develop a training plan, determine the purpose of the training, and formulate an evaluation method.

B. Implement training plans and implement the "Labor Discipline" and various rules and regulations.

3) After assessment, those who fail will be suspended for study and 20% of their salary will be deducted until they pass the exam. If you fail the exam three times, all wages and benefits for the month will be deducted.

6. Sales plan

Before the opening, a series of corporate promotion work will be carried out to introduce the store's "high quality and low price" sales strategy to consumers. Questionnaires will also be distributed. According to the needs of customers, we will improve our products and services. At the same time, membership systems, quarterly cards, and monthly cards are launched to attract more customers. Those who spend a total of 1,000 yuan per month can participate in the big draw at the end of each month, and the winner will receive a gift certificate worth 888 yuan. Those who spend a cumulative monthly consumption of 100 yuan will receive a gift certificate worth 10 yuan, those who spend 200 yuan will receive a 20 yuan gift certificate, and so on.

5. Analysis of Competition and Advantages

Competitors in the fast food industry are mainly small restaurants near commercial streets and fast food restaurants like McDonald's and KFC. They each have their own advantages, and of course we don't show weakness. Because we are in the early stages of starting a business, we must vigorously attract customers and keep prices as low as possible without affecting sales, so that low-income people can still spend here, so that customers can buy and eat with confidence; at the same time, in other restaurants Even though the company has not started ordering food online, it implemented a new strategy and launched an online food ordering business to deliver food to your doorstep.

6. Financial Report

All accounts in the store must be recorded in time. Expenditures and income must be entered or recorded by the accountant before they can be used. Double-entry accounting is used. The accounting method is to be managed in a scientific way to avoid confusion in the accounts. Daily income should be counted in a timely manner. All ordering menus and payment receipts must be saved and duplicated for verification and accounting. All items in the store are fixed assets in the store and cannot be destroyed or taken away at will. The total monthly income, after excluding all expenses, is deposited in the bank; if after monthly settlement, the income is higher than planned, it will be adjusted appropriately. Wages are paid to mobilize everyone's enthusiasm for work. If it is found that hotel property is damaged without reason during work, the salary or bonus of the responsible person will be deducted.

1) The fixed assets of our store are RMB 10,000, the business area is square meters, tables and chair covers, and several refrigerated counter stoves

2) The daily working capital is RMB 10,000

3) For accounts, it is necessary to have daily accounts for each day, monthly accounts for each month, quarterly accounts for each quarter, and year-end general ledgers for each year. In this way, the profit and loss of the enterprise can be clearly seen on the accounts, thus avoiding blindness in management work. Note: Since we are in the early stages of starting a business, we need to be careful about various expenses, but we must ensure the quality of the food and keep the price as low as possible.

7. Investment Risks and Returns

Of course, everything is not smooth sailing. Fast food restaurants may encounter many problems on the road to development, such as declining sales performance, poor customer service, etc. The return rate is not high and so on. As long as we find the source of the problem, adjust our strategies in a timely manner, and always put the interests of our customers first, the problem will eventually be solved.

Not only profit, but also service. As an advocate of this industry, our store will serve customers based on the ideals and beliefs of high-quality service and healthy development of the industry. We believe that only under a fair and rational business philosophy and unremitting persistence, the result will be everyone's Everyone hopes for a win-win situation, thereby promoting the formation and development of Chinese fast food in general.

8. Attachments

Appendix 1

Legal requirements

In order to ensure food hygiene and prevent product contamination and harmful factors from harming the human body , protect people's health, enhance people's physical fitness, and strictly abide by relevant national and local regulations and requirements as follows:

1. Food production and operation enterprises and food vendors must first obtain a health license issued by the health administrative department before You can apply for registration with the industrial and commercial administration department. Those who have not obtained a health license are not allowed to engage in food production and business activities. Food producers and operators are not allowed to forge, reform or lend health licenses.

2. The food production and operation process must meet the following hygiene requirements: keep the internal and external environment clean and tidy, and take measures to remove flies, mice, cockroaches and other harmful insects and their breeding conditions. Food production and operation enterprises should have factory-style places for handling, processing, packaging, and storage of food raw materials that are commensurate with the variety and quantity of the products. There should be corresponding facilities for disinfection, dressing, washing, entertainment, lighting, ventilation, anti-corrosion, dust-proof, fly-proof, rodent-proof, washing, sewage discharge, and storage of garbage and waste. The equipment introduction and process flow should be reasonable to prevent cross-contamination between food to be processed and directly imported food, raw materials and finished products. Food must not come into contact with toxic substances or unclean substances. Tableware, drinking utensils and containers for direct food must be washed and disinfected before use. Cooking utensils and utensils must be washed and kept clean after use. The conditions of containers, packaging, tools, and equipment for storing, transporting, and loading and unloading food must be safe, harmless, and kept clean to prevent food contamination. Food for direct consumption should be in small packages or use non-toxic, clean packaging materials. Food production and operation personnel should always maintain personal hygiene. When producing and selling food, they must wash their hands and wear clean work clothes; when selling directly imported food, they must use vending tools.

Water must comply with national hygiene standards for urban and rural drinking water. The detergents and disinfectants used should be safe and harmless to the human body.

Operation Plan 5

1. Expected Goals

The annual business plan is an advanced special task and should achieve the following expected goals:

(1) Promulgate an overall plan for the company's operations. Including: full-year company business plan, full-year company overall financial budget, and management team performance management plan. These overall plans will stipulate the company's overall business objectives, key measures, financial budgets and performance management methods of the management team. The specific work results are reflected in the following documents:

1. "__ Company Annual Business Development Plan (____ )》

2. "__ Company Annual Financial Budget Plan (____ x)"

3. "Management Team Target Management Responsibility Letter (____ )"

< p> (2) Publish supporting plans for the annual plan. It includes special action plans for operations, sales, R&D, procurement, manufacturing, human resources, etc., department performance management, and employee compensation management plans that are compatible with the above overall plan to support the overall plan. The results of specific work are reflected in the following documents ：

1. "Annual Action Plan and Performance Management Measures for Product Operations (____ )"

2. "Annual Action Plan and Performance Management Measures for Marketing and Sales (____ )"

3. "Annual Action Plan and Performance Management Measures for Product Research and Development (____)"

4. "Annual Action Plan and Performance Management Measures for Procurement Management (____ )"

5. "Manufacturing Management Annual Action Plan and Performance Management Measures (____)"

6. "Human Resources Management Annual Action Plan and Performance Management Measures (____ )"

7. Annual Manpower Standard Allocation Plan (____ )》

8. "Annual Total Labor Cost Plan (____ )"

9. "Basic Rules for Employee Salary Management (____ )"

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(3) Cultivate planning mechanisms and management capabilities. Through the unified annual plan preparation activities, all participants should be familiar with and master the preparation methods, steps and techniques of the annual business plan, so as to lay a solid foundation for the annual plan work in the future; after the annual plan preparation work is completed, it should be organized, formed and The "Management Standards for the Preparation and Execution of Annual Business Plans" were promulgated to integrate plan preparation, plan execution, implementation review and improvement management

2. Organizational Management

The annual business plan is a cross-departmental , cross-disciplinary planning work requires collective wisdom, as well as democratic and centralized processes. In order to achieve the expected goals, the implementation of the entire work plan is organized by the President's Office, and implemented by the Finance Center and various departments according to the division of labor.

Team leader:

Deputy team leader:

Members:

3. Work content, steps and timetable

____ The preparation of the annual business plan and its supporting plans is carried out according to the following basic steps and schedule:

1. Sales forecast: The operation/sales center forecasts based on the contracts and orders in the fourth quarter. Based on the product sales volume and sales revenue in ____ and ____, a draft of "____-____ Market Sales Forecast and Target Plan" was proposed. (__xBefore October 20th)

2. Financial forecast: Based on the forecasts of the operations and sales departments, the financial center estimates ____ the company’s sales revenue, costs and profits for the whole year, and lists the cost of each item in advance Based on the basic data, the "____ Annual Key Financial Indicators Forecast Report" was proposed. (__ , proposed the draft "Annual Action Plan and Performance Management Measures for Product Operations (____)" and the draft "Annual Action Plan and Performance Management Measures for Marketing and Sales (____)" (excluding the performance management part).

(__ According to the needs, a draft of the "Product R&D Annual Action Plan and Performance Management Plan (____)" is proposed (excluding the performance management part). (__ and labor cost resource requirements, put forward the draft "Annual Action Plan and Performance Management Measures for Procurement Management (____)" and the draft "Annual Action Plan and Performance Management Measures for Manufacturing Management (____)" (excluding the performance management part). (__ , put forward the draft of "Annual Manpower Standard Allocation Plan (____)" and "Annual Total Labor Cost Plan (____)". (__ Budget plan (profit and loss balance, responsibility target value and striving for target value), and propose the draft of "__ Company Annual Financial Budget Plan (____)". (__ Draft Responsibility Letter. (__ Five sample essays

★ Five sample essays on the work plan of the operation department

★ Five sample essays on the business plan template

★ Five sample essays on the business plan

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★ Five sample articles on the annual work plan of the operation department

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★ 5 selected sample articles on annual marketing plan var _hmt = _hmt || []; (function() { var hm = document.createElement("script") ; hm.src = "/hm.js?a4b756339138199b385b89eb6d5bb4e2"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(hm, s); })();