Cross-border e-commerce background introduces the market background of cross-border e-commerce

In the context of the global financial crisis in 2008, coupled with the impact of the appreciation of the RMB and the continued rise in labor costs, my country's traditional foreign trade industry suffered a great blow, and the growth rate of import and export dropped significantly. Many foreign trade companies In particular, small and medium-sized foreign trade companies have closed down one after another. In sharp contrast, cross-border e-commerce has shown a good momentum of development due to its advantages of fewer intermediate links, low prices and high profit margins. The reasons are analyzed as follows:

Traditional foreign trade export generally includes six links: "Chinese factory - Chinese exporter - foreign importer - foreign wholesaler - foreign retailer - foreign consumer". Under this model, the largest share of profits in foreign trade is obtained by circulation intermediaries. For example, a keychain sold for 1 yuan in the Yiwu market will be sold for 1 Australian dollar after export to Australia, of which 4 yuan is excluded from logistics. After all the fees are collected by the middlemen. After the introduction of cross-border e-commerce, the export link can be simplified to "Chinese factory - foreign retailer - foreign consumer" or further simplified to "Chinese factory - foreign consumer", bypassing many foreign trade middlemen. On the one hand, the price of export goods can Further decline will improve the competitiveness of our products in foreign markets. On the other hand, iResearch statistics show that China’s cross-border e-commerce import and export transaction volume in 2012 was 2.3 trillion yuan, a year-on-year increase of 32.0%. iResearch predicts that in global e-commerce With the rapid development and globalization of my country's e-commerce, the scale of China's cross-border e-commerce transactions will continue to grow rapidly, and the proportion of e-commerce in China's import and export trade will become larger and larger.

In addition. , the Chinese government attaches great importance to the development of cross-border e-commerce. At present, in addition to the first batch of cross-border e-commerce pilot cities Shanghai, Chongqing, Hangzhou, Ningbo, and Zhengzhou, Guangzhou, Shenzhen, Qianhai, and Qingdao have also been approved. A series of national measures on cross-border e-commerce will be gradually implemented in 2014. This year, more cities with suitable conditions will apply for cross-border e-commerce pilots.

Although my country The development of cross-border e-commerce is showing a very good situation. Many people even boldly predict that cross-border e-commerce giants may emerge in China. However, we must be clearly aware that the development of cross-border e-commerce in my country is still in its infancy. There are still many problems.

Analysis of the development prospects of cross-border e-commerce

Relevant organizations predict that the global cross-border B2C e-commerce market transaction volume will rise from US$230 billion in 2014. 994 billion in 2020. By then, the total number of cross-border B2C e-commerce consumers will also increase from 309 million in 2014 to more than 900 million in 2020. The development of cross-border e-commerce can not only drive the growth of my country's foreign trade and national economy. , can also promote my country's economic transformation and upgrading, enhance the international competitiveness of "Made in China" and "China Services", and cultivate new advantages of my country's open economy.

In order to support cross-border e-commerce, a new trading method. and the development of new business formats, the Chinese government has gradually established a policy system and regulatory system that adapts to the development characteristics of cross-border e-commerce, strives to solve outstanding problems that restrict the development of cross-border e-commerce, guide enterprises to use "Internet foreign trade" to achieve optimal entry and exit, and promote cross-border e-commerce. Overseas e-commerce has been gradually standardized in its development and has developed healthily in the process of regulation.

In recent years, domestic consumers generally use purchasing agents or transshipment companies to purchase goods overseas. Neither can fully guarantee it. In 2015, Qingdao, Guangzhou, Nanjing, Xiamen and other cities launched cross-border e-commerce direct purchase import business, which is close to the concept of "overseas shopping" for domestic consumers. To order overseas goods, the company transmits electronic orders, payment vouchers, electronic waybills, etc. to the customs in real time, and then packages the goods overseas and transports them directly into the country by sea, air, mail, etc., through the e-commerce trading platform and customs clearance management system Declare information on orders, payments, waybills, etc., and pay customs duties according to tax rates to achieve rapid customs clearance. Compared with traditional "overseas shopping", cross-border e-commerce direct purchase import tax information is transparent, customs clearance time is short, and the purchasing platforms are legally registered and filed, so the quality and after-sales service of the goods are guaranteed.

Through the direct purchase import model, the time from placing an order to receiving the goods is greatly shortened, and transportation costs are significantly reduced.

The Hangzhou Cross-border E-commerce Pilot Zone launched a bonded stocking model in 2015. Merchants stock popular products in bonded warehouses in advance. Since the bonded warehouse system platform coordinates with customs, commodity inspection and other departments, after orders are generated, Customs clearance can be completed quickly based on the pre-information. Under normal circumstances, the customs clearance process can be completed within 1 hour. In August 2015, Ningbo Customs officially launched the "general import" model of cross-border trade e-commerce. This model allows specific goods to complete customs filing procedures before importing. After consumers purchase the goods, the customs will provide corresponding customs clearance convenience for cross-border goods. After these goods arrive in Ningbo, they can be cleared through customs within 24 hours. In the future, the Chinese government will continue to carry out policy innovations to promote the development of new business formats such as cross-border e-commerce direct purchase imports and bonded stocking, so as to meet the individual needs of consumers and improve the development quality of my country's cross-border e-commerce.

The first stage of cross-border e-commerce development

At that time, Google had just entered China, and its basic algorithms and search methods were relatively low. A group of people saw unlimited business opportunities. So, they built their own websites. This group of people initially came from the factory group. They built their own websites and put the products they produced on their own websites. Expressed in immature English, there are basically not many operational ideas and promotion ideas for website search engine optimization and seo. Then recruit young employees who understand English, and send massive product introductions and promotional emails to foreign companies every day. There are also some people who use the basic knowledge of Internet search and optimization to express their own independent websites through Google's low algorithm, and have also achieved good profit results.

Taken together, this kind of cross-border prototype should be the beginning of the so-called B2B. As a result, after the great waves washed away the sand, a now well-known Internet cross-border giant company - Alibaba was born.

The second stage of cross-border e-commerce development

At the beginning of the new century, many people who joined this industry slowly discovered that Google’s algorithms were getting harder and harder, and the promotion and performance of self-built websites It's getting harder and harder. A group of people have discovered that if they build a large number of self-built websites, put a large number of China's high-value products on a large number of self-built websites, and use a little basic SEO optimization knowledge, there will be very good benefits. So, this group of people slowly pondered, what kind of product has high value and low cost? Of course it is a counterfeit product. They sell imitation brand shoes, imitation brand bags, imitation brand watches, imitation brand sunglasses, etc. through self-built websites in large quantities on the Internet. As a result, batches of rich people were born. Among these rich people, because they had unique products and had the advantage of being experienced in the production and manufacturing of big-name products, the one that did best was a department at that time ----- Fujian Putian Department.

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