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How to promote
1. brand marketing: in hard publicity, paying attention to brand publicity and establishing a certain brand awareness within a certain range will help improve the price competitiveness and combat strength of products. Note that the brand here only plays an auxiliary role, not a main role, and the way of brand promotion and the choice of media should also be targeted.
2. Conceptual marketing: dig deep into the selling points of products, create concepts according to local consumption psychology and consumption concepts, and lead the consumption orientation of regional markets.
3. Event marketing: Event is a "sharp weapon" for planning and marketing, with low input cost, great influence and lasting effect, and should be taken as one of the main means.
4. Emotional marketing: It is the best policy to talk about new products, put into feelings and "capture" consumers' "hearts". Due to the characteristics of regional culture, emotional marketing in regional markets is more likely to succeed and achieve good results.
5. Channel marketing: channels are not only distribution and product circulation, but also sales channels and brand promotion channels. When a product is not in the market, nor in consumers, but it has a high popularity and good reputation in the channel, it can also produce good sales power. For new products, the reputation of channels and sales terminals is more significant.
6. Public relations marketing: Corporate marketing is a big marketing in modern society, and the role of public relations cannot be ignored. Public relations can also produce good sales force, and new products should be actively marketed by public relations in combination with local conditions and status quo.
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