Event Marketing Planning Event Copywriting

Event marketing planning is divided into four major points: 1. Understanding the event, 2. Preparation before event registration, 3. Implementing actions during the outbreak period, 4. Review of the event. Big promotion activities - Businessmen's Day, event months: March Businessmen's Day promotion, June Businessmen's Day promotion, September Businessmen's Day promotion, December Businessmen's Day promotion. Activity features: Covering a wide range of people, large traffic, and diverse activities. L1-L2 level venues, L3-L4 level venues, L5-L6 level venues, venues with different preferential policies, and special venues for sample collection. Big promotion activity rhythm 328 Merchant Festival activity process, investment period-review period-preheating period-explosion period-post promotion. Investment period: first make a big promotion plan and sign up for store layout. Review period: Wait for the review to be approved and arrange customer service work in advance. Warm-up period: Start driving traffic to the store. Outbreak period: Call back old customers and inform them of the adjustment of activities and Wangwang’s automatic reply. Post-promotion: conduct review data analysis after the event. Introduction to horizontal activities. Huopin, features: large flow, large volume of goods. Disadvantages: low unit price and low customer loyalty. Customer groups: offline physical stores, Taobao sellers, and micro-business groups. How to obtain traffic: The difference between Huopin and other horizontal markets in obtaining traffic is that you can directly sign up for special events in the category, which can improve product rankings and obtain traffic. Search for supplies. How to settle in: 1688 homepage - Taobao source - supplier settlement - complete identity information. Clearly define the purpose of the activity: 1. Store traffic, 2. Warehouse clearance, 3. Increase single product sales, 4. Recruit new customers and maintain old customers, 5. Create hit items. For different activities, choose the core popular items in the store and choose the corresponding activities.