What is the address of Haier Group?

Room 40 1 South of Chuangpai Building, Haier High-tech Industrial Park, Laoshan District, Qingdao

1, Haier's core values [

Right and wrong: always take the user as the right, take yourself as the wrong-Haier's motivation to create users

Development concept: everyone is a maker, and the chain group drives itself.

Interest view: a win-win situation for one person-the guarantee of Haier's sustainable operation

2. Enterprise spirit

Integrity ecology, win-win evolution;

3, corporate style [67]

Single person, chain group contract. ]

Development concept

Everyone is his own CEO.

-Haier's view of talents

Everyone is his own CEO.

Kant said, "Man is not a tool, but an end." Throughout the development of Haier, the focus of management innovation has always been to realize the value of "people", so that employees can realize their own value while creating value for users, and everyone becomes their own CEO. Xiao Wei, which started business on Haier platform, really holds the "three rights", and the enterprise completely transfers the "decision-making right, human rights use right and distribution right" to Xiao Wei, allowing Xiao Wei to make flexible and rapid decisions according to market changes, so as to better meet the individual needs of users. Xiao Wei's self-evolution process is also self-initiated, self-organized, and self-driven, gathering and dispersing in order.

Everyone can start a business on Haier platform.

Haier has transformed from a traditional enterprise manufacturing household appliances into a platform for incubating makers for the whole society. All entrepreneurs can become a member of Haier's ecological circle, thus forming a win-win ecological circle of common creation, common value-added and common profit. The motivation of Haier employees and Xiao Wei comes from users' salary, that is, how much value can be created for users and how much value-added share can be obtained, which is no longer the post salary of traditional enterprises. In addition, Xiao Wei is also promoted by social capital. Through the socialization of capital, Xiao Wei is constantly forced to improve its business model, and the whole process drives Xiao Wei to upgrade. Correspondingly, Haier culture has also changed from "executive culture" to "entrepreneur culture".

Employees have changed from employers and executors to entrepreneurs and dynamic partners.

Haier subverts the traditional "choose and stay" human resource management and becomes a "dynamic partner" system, which provides employees with an opportunity to start a business instead of working. Employees have changed from passive executors to active entrepreneurs, even partners of enterprises, creating value for users by connecting global resources and realizing win-win value-added for users, enterprises and stakeholders.

The world is my human resources department.

"The world is my R&D department" and "The world is my human resources department". Internet has created conditions for enterprises to make use of human resources distributed around the world. Haier has changed from a self-contained closed system to a node of the Internet, not only enterprises, but also every organization and individual has become a node of the Internet, which can link world-class resources without barriers.

Innovative culture

Haier employees continue to receive innovative management training.

The core of Haier culture is innovation. It is a characteristic cultural system that has emerged and gradually formed during Haier's 20-year development. Haier culture is oriented by concept innovation, oriented by strategic innovation, guaranteed by organizational innovation, means by technological innovation and aimed at market innovation. With Haier from scratch, from small to large, from big to strong, from China to the world, Haier culture itself is constantly innovating and developing. Employees generally believe that active participation is the biggest feature of Haier culture. At present, Haier's goal is to create a world famous brand in China and win glory for the nation. This goal perfectly combines the development of Haier with the personal value pursuit of Haier employees. Every Haier employee will fully realize his personal value and pursuit in the process of realizing the great goal of Haier's world famous brand.

The maturity of man lies in the maturity of thought. The maturity of entrepreneurs lies in the conceptual system formed on the basis of practical experience. All successful entrepreneurs are management philosophers. Ai Feng, a famous economist, wrote a preface for Zhang Ruimin's words, entitled: Without philosophy, you can't see Haier clearly. Ai Feng appropriately evaluated Zhang Ruimin with philosophy.

Zhang Ruimin was the first China entrepreneur to be on the Harvard rostrum. He used Haier's outstanding performance and brilliant business philosophy to let the world know about China enterprises and successful Haier culture. This event is of great historical significance in the history of enterprise management in China. It shows that China enterprises can make contributions to the world in enterprise management as long as they innovate.

Interpretation of Haier's enterprise spirit and work style

Change and innovation is Haier's unchanging corporate language.

Higher goal is Haier's consistent enterprise pursuit.