Is it true that the shared umbrella will enter Shanghai next month and be put in major shopping malls first?

According to the Morning News, Sharing Umbrella is coming to Shanghai? Recently, many netizens reported that several shared umbrella terminals named "Magic Umbrella" appeared in the hall of Guangzhou Metro Station, and citizens can take away a long-handled umbrella by themselves by simply scanning the code to recharge. According to Shen Weiwei, the person in charge of the "Magic Umbrella" platform, the terminal sharing umbrellas will be stationed in Shanghai from next month.

Previously, tens of thousands of subway love umbrellas were placed in different station halls in Shanghai for the public to borrow. However, because the situation of borrowing umbrellas has not been too many times, there are very few love umbrellas in service at present. Regarding the location of the shared umbrella, Shen Weiwei said that the launch in Shanghai will be different from that in Guangzhou. First, the "magic umbrella" will be launched in major shopping malls in Shanghai.

Deposit 30 yuan, 12 hours, 1 yuan.

All the citizens need to do is scan the QR code on the magic umbrella terminal with their mobile phones and recharge the deposit according to the page prompts. After clicking OK, they can jump directly to the interface of successful umbrella borrowing and wait for the self-help umbrella borrowing to jump out. After the umbrella is used up, citizens only need to put it in the terminal and the umbrella will automatically move in. When the corresponding indicator light goes out, it means that the umbrella has been returned successfully.

According to Shen Weiwei, the founder of Magic Umbrella, this model is similar to bicycle sharing. Shen Weiwei and his team are still discussing where to put the "magic umbrella" in Shanghai in the future, and it is expected that the major shopping malls in Shanghai will be selected first. "In Shanghai, the deposit for citizens to use the' magic umbrella' is around 30 yuan, and the charge for 12 hour is one yuan." In addition, about 55 umbrellas will be put into each machine. Once the umbrella is used for more than 7 days, "we will prompt the user to return the umbrella."

The whole process of borrowing umbrellas takes about 1 minute.

Up to now, 68,000 umbrellas have been put into Guangzhou Metro, which are placed in six subway station halls in front of Park, Lujiang, Kecun, Shayuan, Guang Zhouta and north of University Town. The deposit for each "magic umbrella" is 20 yuan. If the user's credit score reaches 600 points, the deposit can be exempted. Umbrella can be used free of charge within 15 days, and for 3 days after 15 days. Once the date is exceeded, the system will automatically deduct money from the user's account, with an average of 0.5 yuan/day.

The netizen who tried to borrow an umbrella revealed that the whole process of borrowing an umbrella takes about 1 minute, because for the first time, the user needs to complete the processes such as login and deposit recharge, and it takes about 30 seconds if the deposit is not recharged.

However, compared with the speed of borrowing umbrellas, many netizens said that there will be more problems in the process of returning umbrellas. Because there is an electronic tag on the handle of the shared umbrella, when returning the umbrella, the user only needs to put the umbrella back to any terminal, and it will automatically light up to confirm the return of the umbrella. "If the terminal indicator doesn't light up, I'm not sure whether the umbrella has been returned successfully." Some netizens said that if they had any questions, they would call customer service for consultation, but no one answered even after three times.

News puzzle

How to make an accurate judgment on the demand?

Although the shared umbrella has not been officially laid in Shanghai, bicycle sharing, which was previously labeled as "sharing", has also caused many problems. Taking Guangzhou as an example, the rainy season will inevitably lead to a large demand for umbrellas, but in sunny days, the number of users using umbrellas will be greatly reduced. In addition, putting too many terminals will cause waste and occupy public space, and putting too few terminals will lead to insufficient supply. How can sharing umbrellas accurately judge the actual information?

Shen Weiwei said that in the background of the "magic umbrella", data monitoring can be done according to each code scan of the user. "In the future, such a data model can accurately predict where umbrellas need to be shared more."

Will the shared umbrella be damaged like bike-sharing? Shen Weiwei said that there were not many cases of vandalism in the first few months. Moreover, the umbrellas provided by Magic Umbrella are mainly provided by manufacturers, so once the shared umbrella is damaged during use, it can be directly recycled to those manufacturers for maintenance.

Can the deposit prevent the umbrella from being stolen?

There is no intelligent technology installed inside the shared umbrella that can accurately locate the umbrella. Once the umbrella is not returned after use, are the relevant managers of "Magic Umbrella" helpless?

In fact, many years ago in Shanghai, there were more than 654.38+million subway love umbrellas in different stations and halls for people who forgot to bring their umbrellas in rainy days. However, according to many netizens, there are almost no love umbrellas in Shanghai subway station now. Recently, after visiting subway stations such as Xinzhuang, Xujiahui and People's Square, the reporter found that the subway stations many years ago no longer provided the service of lending love umbrellas. The staff of Xinzhuang Station Service Center said that since few citizens returned the borrowed umbrellas, the station had already cancelled the service of lending love umbrellas. The staff of Xujiahui Station also said, "Before, the position of the love umbrella was set at the 10 exit, so you can borrow it as long as you register with us, and you don't have to pay." However, due to too few citizens who came to return it, and even some citizens left false information, the subway staff could not continue to track it. The original convenience service measures have encountered bottlenecks, and now there are few love umbrellas in the subway.

In this regard, Shen Weiwei said that sharing umbrellas needs to be confirmed by taking umbrellas and returning them. In order to prevent the umbrella from being taken away, the public will be asked to recharge the deposit first. "If the umbrella is not returned, there is always a charge." After going online in Shanghai in the future, if some users fail to return their umbrellas in time within 7 days after taking them, they will be regarded as lost umbrellas, and the deposit will be deducted at that time.

It is understood that the lowest selling price of an umbrella on the market now is between 30-40 yuan, while the cost of sharing an umbrella is around 20 yuan, so citizens can use an umbrella by recharging the 30 yuan. Once the citizens give up the original account with the umbrella, even if all the deposits are deducted, the "magic umbrella" team can do nothing.

Why not put it on the Shanghai subway first?

Unlike Guangzhou Metro Station Hall, which launched the shared umbrella, Shen Weiwei made it clear that Shanghai's launch location will first choose the interior of major shopping malls. It is understood that some shopping malls in Shanghai also provide umbrella borrowing services, but the amount of deposits in different shopping malls is different. Take Qibao Vanke as an example. If you borrow an umbrella, you need to pay a deposit from 50 yuan and get it back within 7 days with a deposit slip. The dream of Xinzhuang Kaidelong needs a deposit of 100 yuan to borrow an umbrella.

It is worth noting that at present, all major shopping malls in Shanghai will arrange staff to stand at the entrance of the shopping mall when it rains, and put plastic bags on the umbrellas of citizens to prevent the shopping malls from being too slippery due to dripping umbrellas. At present, the terminal for sharing umbrellas is placed inside the shopping mall. Once a citizen takes an umbrella from a terminal in a shopping mall, he must bring the wet umbrella into the shopping mall and return it on another machine.

Is it "sharing" or "leasing"?

Shen Weiwei made it clear that the business model of "Magic Umbrella" is to take the road of bicycle sharing. However, there is another voice that comes with it: Is sharing umbrellas a sharing behavior or just a leasing behavior?

In this regard, Zheng Lei, director of the Digital and Mobile Governance Laboratory of Fudan University, said that the so-called "sharing" is actually a more effective way to allocate resources. In the past, more human habits were a way of "owning", but now many things are idle. "With the appearance of new Internet technology, our ability to allocate resources has been greatly improved."

Zheng Lei explained that some data show that only 20% of the things in a person's home are frequently used and 80% are idle. In order to prevent more resources from being wasted, there will be more and more sharing modes in the market, because in the final analysis, sharing changes the process from ownership to use. "These things can't be done before, but now with the Internet." Zheng Lei said.

Whether so many "sharing economies" are a kind of sharing or a kind of leasing, Huang, an associate professor at Antai College of Economics and Management of Shanghai Jiaotong University, said that many "sharing economies" can no longer be called public welfare behaviors, but are more typical business behaviors. "In the past, the origin of the sharing economy was called joint consumption, so the sharing economy is a problem of consumption, and everyone can consume it."