Which country is Biyide Supermarket from?

Biyide Supermarket was founded in China in 20 17 by German Philippe Spangenberg, and has rapidly developed into a chain brand with more than 200 stores in Shanghai and Jiangsu. Its success lies in its clear market positioning, small, community-centered discount stores, focusing on providing cheap and convenient goods. In 20021year, Biyide also launched an online platform and two logistics centers to improve service efficiency and expand market influence.

In the period of rapid development, Biyide succeeded in attracting a large number of customers, especially the price-sensitive consumer groups. Its business model seems simple and effective, providing daily necessities at a lower price and making profits through high turnover and mass sales. However, with the passage of time, Biyide is facing a series of challenges.

Supermarket management

According to the reporter's investigation, Biyide supermarket is in trouble. The payment of store rent and the default of supplier's payment for goods have become two major problems in operation. Most shops are located near streets with heavy traffic. Although it is beneficial to attract customers, it also means high rent. In addition, the direct store model makes Biyide have to bear all the operating costs, which is a huge financial burden for low-priced retailers with small profits as the mainstay.

The market competition of Biyide is becoming more and more fierce. In the early stage of its development, the discount store market was still relatively blank. However, with the rapid expansion of other low-priced retailers such as Box Horse Ole, Biyide is facing unprecedented pressure. The low-price competition in the market is becoming more and more fierce, which makes Bi Yide face challenges in maintaining the low-price advantage.