Suning Gome JD.COM (the three major e-commerce giants in China)

With the rapid development of the Internet, the e-commerce industry has also risen rapidly. Suning, Gome and JD.COM, the three major e-commerce giants, occupy an important position in the e-commerce market in China. They are not only the preferred shopping platform for consumers, but also an important sales channel for brand businesses. This paper will discuss the development process and operation steps of Suning, Gome and JD.COM from two aspects of competition and cooperation.

First, competition

1. 1 market share

The share of Suning, Gome and JD.COM in China's e-commerce market is 28.7% for Suning, 25.3% for JD.COM and 10.6% for Gome. Among them, Suning and JD.COM account for half of the e-commerce market.

1.2 product category

In terms of product categories, the coverage of the three companies is relatively wide. Suning mainly sells home appliances, digital, maternal and child products; Gome mainly sells household appliances, digital products and kitchen and bathroom products; JD.COM mainly sells 3C digital products, home appliances, clothing, shoes and hats.

1.3 quality of service

All three companies attach great importance to service quality. Suning launched services such as "unsatisfactory refund" and "10 billion subsidies"; Gome has launched services such as "quality assurance plan" and "worry-free service"; JD.COM has launched services such as "Lightning Delivery" and "Jingdong Finance".

Second, cooperation.

2. 1 supply chain cooperation

Suning, Gome and JD.COM all have their own advantages in the supply chain. Suning has established a nationwide supply chain network through channels such as Suning.cn and Suning Store. Gome has established a nationwide supply chain network through Gome Online, Gome stores and other channels. JD.COM has established a nationwide supply chain network through JD.COM Mall and JD.COM. Home of COM.

2.2 Marketing cooperation

Suning, Gome and JD.COM also have their own characteristics in marketing. Suning has carried out various marketing activities through channels such as "Suning.cn" and "Suning Store". Gome has carried out various forms of marketing activities through "Gome Online" and "Gome Store". JD.COM has carried out various forms of marketing activities through JD.COM and other channels. COM Mall and JD.COM. COM home. "

2.3 Financial cooperation

Suning, Gome and JD.COM also have their own advantages in finance. Suning provides consumers with a variety of convenient financial services through Suning Finance, Suning Payment and other channels. Gome provides consumers with a variety of convenient financial services through channels such as Gome Finance and Gome Payment. JD.COM provides consumers with a variety of convenient financial services through channels such as Jingdong Finance and Jingdong Payment.