Experience recruitment

Assistant Marketing Manager's Learning Experience in China

Sheng Hailong

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First of all, I would like to thank the China Market Society and the Examination Center of the Ministry of Education for jointly holding the qualification examination! It can be said that this is a good summary of my marketing study and practice, and passing the exam with excellent results is a strong encouragement and spur to me!

In the process of preparing for this exam, my greatest experience is to re-examine my reading habits for many years. You should know that classes are usually guided by teachers, especially textbooks. The teacher has arranged it long ago, so we don't need to worry about it, but this time it's different. It depends entirely on self-study and needs to analyze the whole book. At this point, it is necessary to use the content introduction, preface and catalogue in the textbook. As far as "China Marketing Manager" is concerned, the book is divided into 17 chapters, including 1~8 chapter on marketing principles and 9~ 17 chapter on marketing practice, which means that the time of these two parts should be allocated scientifically and reasonably. Comparatively speaking, theory needs to spend more. In practice, I think experience is the most important. I'm glad that I didn't graduate from college, but considering my major, I started my theoretical practice in my spare time very early, which resonated with the author in self-management and sales communication. I think all the students who take this exam have the same experience, that is, there are many questions that you need to give examples. This is another important point I want to say: practical experience is very important!

As the editor said, through auxiliary study and examination, on the basis of firmly grasping the core curriculum theories such as marketing principles and sales ability promotion and expansion, we can understand the enterprise's strategy and correctly implement it, expand, evaluate and manage the regional market, collect and sort out valuable information, and improve the enterprise's business development strategy. Of course, all aspects of relationship marketing are full of wisdom, which is a kind of "temptation" for us young people! We should study harder and practice to explore.

I sincerely wish that China Marketing Qualification Examination will train more marketing professionals for China and provide talent protection for our increasingly prosperous market economy! (Sheng Hailong)

Open your mind and innovate solutions

Qiu Xueqian

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Faced with the rapid development of the market and brutal competition, as marketers, our pressure is increasing. To survive and develop under heavy pressure, only by constantly enriching their marketing ability will they not be abandoned by the market. Thank you very much for taking the "China Assistant Marketing Manager Qualification Certificate" exam organized by China Marketing Society. It provided a platform for me to learn and test my marketing ability, and laid a solid foundation for my further promotion.

The textbook of China Marketing Assistant Examination covers a wide range of marketing knowledge. When we study, we must first grasp the whole and understand the basic theories and methods of marketing. Only by understanding the theory and method can we lay the foundation for the next development.

Secondly, combined with market hotspots, it further summarizes theoretically and forms its own marketing theory system. Everyone has their own unique personality, methods and styles. The same is true of marketing. Everyone's marketing style and techniques are different. Turn other people's marketing experience into their own experience and form their own unique style and system. Stand out from many marketers.

Third, open mind and innovative solutions. Our thinking is supported by our theoretical knowledge, but this support will restrict the divergence of our thinking. We should integrate all kinds of social knowledge into our marketing thinking, not just limited to marketing knowledge, break through the bottleneck of thinking and create new thinking, so that our marketing ability will be qualitatively improved. For a marketing problem, we should solve it from the real market, not from what marketing theories we correctly use when solving the problem. When we think about marketing, we should open the door of thinking and put aside the shackles of theory. As long as you are a conscientious person, sometimes jumping out of the problem itself will bring a new way out. A good idea may just come from your inspiration.

Marketing is a skill that needs to be constantly understood. You don't need to learn too much marketing theory and methods to become a marketing expert. We should understand the true meaning of marketing in our study and constantly accumulate all kinds of knowledge and experience. Adjust your own system in marketing practice and improve your marketing ability.

Set sail for the ideal

Yang Wei

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In the tense exam and eager waiting, the results of the marketing assistant finally came out. Looking at my 90-point achievement, I am deeply moved, and I am honored to share my understanding and learning experience of marketing with my friends.

Since 1979 Marketing was formally introduced to Chinese mainland, it has now become a hot subject, and has been paid more and more attention by domestic academic and business circles. In just a few decades' development, the supply and demand of marketing industry in China talent market is booming, which fully shows that marketing talents are paid more and more attention. Modern marketing is the product of highly developed market economy, fully formed buyer's market and fierce competition among sellers.

I am a junior majoring in marketing, and I like this major very much. And hope to make a difference in this industry in the future through their own efforts. In order to increase my future competitiveness in the field of marketing, I chose to apply for CMAT. I think any industry should have a standardized certification system, which is the inevitable trend of social development, just like accountants have to take an accounting certificate and tour guides have to take a tour guide certificate. Formal theoretical study is needed to lay a solid foundation for future practice.

In more than a month's time, how to master this textbook well, first of all, I think it is very important to keep a correct attitude and hold the attitude of excavating knowledge, not just to get a certificate. Only in this way can we always maintain a proactive learning attitude and get twice the result with half the effort. Secondly, we should make a scientific plan. This is very important, it can arrange your review progress step by step in a short time. I have reviewed this textbook five times. Every review feels different. The process by which knowledge gradually becomes clear in the brain. I felt very fresh when I first saw it, but I was not impressed when I entered the class, just having an overall framework. I didn't miss every word the second time. When I read it for the third time, I also read it carefully to deepen my impression, consolidate my knowledge and connect with reality. At this time, I feel much better. The fourth time, we should grasp the key points and strengthen our memory. We can find a piece of paper and write down the main points by recalling, because sometimes things that seem to be remembered may not be recorded silently. The last time is to check for leaks and fill gaps to see if there are any forgotten points. Finally, all you have to do is face the exam with confidence. I believe that hard work will definitely yield good results. Each round of review should have a strict time limit and be completed in a few days. The initial time will be shorter and shorter, and you will find that the reading speed will be faster and faster. I can finish it in two days at the earliest.

The above is the method I used to review, and I want to share it with you. I just hope it will help my friends who want to take the CMAT exam.

Learning marketing assistant leads to this result, and the experience is long and complicated. Because you are young, your dreams will be great. Just because you succeed for a while doesn't mean you will succeed forever. On my marketing road, there are still bigger challenges waiting for me, and I need to make greater efforts! I hope to have friends who pursue the same things as me. Let's fight side by side on the road of marketing and create the world together! (Yang Wei)

Modern marketers

Wu

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2 1 century, China's economic system gradually changed from a planned economy to a market economy, and marketing was everywhere. Facing the market economy, enterprises began to change pressure into motivation, reform the system, innovate technology and products, and win the initiative in the fierce market competition. However, more and more enterprises have not changed their ideas and taken the old road, which has been unable to meet the needs of the market economy, and the abnormal phenomenon of "three years are good and five years are inactive" has appeared. There are many reasons for this. Marketing is the main reason. Therefore, marketing has become a strategic function, and it has also achieved the ideals of many professional managers.

So in 2005, I chose the qualification certificate of marketing manager assistant provided by China Marketing Association, hoping to learn some basic skills and abilities that a successful marketer should possess, so as to prepare for entering the society to find a job and realize self-worth in the future.

Let me talk about some feelings in the learning process. I think marketing is a very practical subject, and we can't blindly learn the theory in books. We should use some examples to remember what we need to master. For example, at present, most enterprises pay more attention to marketing, but this "emphasis" is obviously partial, uncertain and non-process, unsystematic, incomplete and inadequate, which leads to the absence of top management. Therefore, we should tell marketers strategically and tactically that as a successful marketer, we should not only have the ability to understand customer needs, but also be able to participate in the creation of customer value and the realization of long-term financial performance of enterprises from a strategic perspective. This also requires marketers to master the basic theories, concepts, methods and strategies of marketing, abide by legal constraints and ethical norms, and use the skills of sales promotion to successfully find potential customers, provide complete customer solutions, and promote purchase decisions; At the same time, as an important carrier and bridge in the process of customer value creation, it can develop, establish and maintain long-term relationships with customers and can be skillfully applied to real life.

After several months of serious study, I have a deeper understanding of the skills and abilities that marketers should have on the basis of the original knowledge, and at the same time I have increased my knowledge; Let me have a stronger interest in this subject, and also increase my confidence in learning this subject; Let me see the future of marketers, but also see the arduous tasks that marketers shoulder.

Your question is not clear. I'm in this business. It depends on your specific situation. Choose me as the best answer and add my number. Let's talk alone.