Why did the mushroom elephant close down?

After the success of MG Elephant, it did not seize the opportunity to make changes, and still maintained the development habits of traditional clothing brands. Its design is out of date every year, and the quality problem is not much better.

Of course, more than 20 million fans are enough to keep them alive, but they also lost the opportunity to become a first-line brand. In this consumption-oriented era, many former Taobao stores have gradually disappeared, because they have not changed their development plans and updated their operation methods in time.

Open the product map, high EQ is "youth", low EQ is tacky and cheap. After Lao Fen left, in order to attract more new fans, he always made amazing discounts during the Chinese New Year holidays, but he still couldn't stop the decline of his performance.

Expand one's knowledge

Mushroom Elephant is a sub-brand of Hangzhou Molin Clothing Co., Ltd., which focuses on European and American fashion and provides a one-stop shopping experience. The clothing style of mushroom elephant is located in European and American styles. Its English name is SMALLLIKE, in fact, it has a certain sense of humor when translated. Compared with Chinglish, its Chinese translation is "elephant".

MG Elephant/Little LIKE was founded on 20 10 in Hangzhou, which has the title of China quality leisure city and creative design capital. As the leading brand of women's wear on the Internet, Mushroom Elephant is committed to building the most cost-effective women's wear brand on the Internet. Its development speed and amazing cost-effective reputation are far ahead in online women's wear brands. It created many miracles in its early days and became the most cost-effective women's clothing brand on the Internet for three consecutive years. Official mall: