What are the 14 channels for decoration companies to get customers?

There are no 14 kinds. Here are 6 kinds.

1. Introduction of acquaintances

The turnover rate of customers coming through this channel is relatively high, but the general volume is relatively small, because the business circle is small and extremely unstable, and the introduction of acquaintances in normal company operations can only be used as a supplement.

2, repeat customers

Commercial decoration is faster because of renovation and upgrading, and those with better management will expand their scale, open branches and provide good service, so the probability of customers' second choice is very high, but the customer satisfaction of the industry is only 18%, and it is difficult for most customers of decoration companies to have repeat customers.

3. Salesman Channel

This channel is currently used by most decoration companies. By recruiting salesmen, they can contact commercial sales staff, real estate agents and other practitioners who have decoration needs, and by establishing interest relations with them, they can provide customers with decoration needs. Generally, 4% to 6% of the commission is given to the provider plus 5 to 2, room rates.

characteristics; The cost is high, the risk is high, and the salesman's basic salary is the intermediary commission for the room rate business. The comprehensive cost is generally around 1%.

The competition of customers provided by offline salesmen is fierce, because salesmen will send customer information to their peers, and the customer information will be leaked, which will increase the competitive pressure and the profit rate is not high. It is a difficult job for a salesman to decorate a public outfit. Many people change jobs after three to five months without achieving results, which is a big loss for the outfit enterprises.

4. Advertise online

Do paid promotion through self-built websites in search channels such as Baidu, 36, sogou, Shenma, 58, etc. These channels are all charged for clicking, and search agents and peers will click maliciously, which will cause great waste. In addition, they are unprofessional in online marketing, and the money is spent, and customers don't come in, so the cost of obtaining customers is very high.

new media marketing, which spreads the company's business through Tik Tok and Aauto Quicker, has a wide range of communication, but the accuracy is low, and home decoration can be done. The customer base of public equipment is already small, which is not suitable.

5. Bidding

There is a hidden rule called "relationship" in the public equipment industry. Most bidding projects are just a process, and more of them are preset. Moreover, bidding projects need a lot of preparatory work in the early stage, which generally requires high qualifications of equipment companies, and are generally not suitable for small and medium-sized public equipment companies to undertake.

6. Platform cooperation

With the rapid development of the Internet era, more and more customers are looking for decoration companies online, and the platforms of the Internet industry have emerged. Customers have become the choice of more and more public equipment companies by cooperating with third-party platforms. Finding a reliable platform can bring stable customers to the company.

decoration platforms are divided into home improvement platforms and public dress platforms. There are many home improvement platforms in the market, but few professional public dress platforms, because public dress customers are scarce resources, and it is difficult to get customers, but they are expensive, but the single value is high and the profit rate is high.