What is the concept of salesman and what are the main responsibilities of this position?

A salesman in a broad sense refers to a person who is responsible for specific business operations. In the sales industry, a salesman refers to a person who sells goods or services to customers or users, also known as a business representative or a business representative. Because of the different nature of companies and units, the work arrangements of salesmen are also different.

First, the main work of the sales staff is as follows:

1, under the leadership of the department head, responsible for the sales management in the designated area;

2. Enthusiastic, proactive, polite, fair and reasonable business contacts;

3. Conduct market research to explore areas and customers with market potential;

4. Put forward the annual marketing, business trip and network construction plan in combination with the company's arrangement;

5. Collect market trends and competitive product information and report in time;

6, combined with the specific market, gradually planning the network, and gradually improve the quality of the network;

7. Implement the sales policy stipulated by the company, and put forward reasonable improvement suggestions according to market feedback;

8, collect regional market information, grasp the regional market dynamics, characteristics and trends, and feedback the collected useful information to relevant departments for decision-making;

9. Understand domestic exhibition information, participate in exhibition activities according to the company's plan, reach cooperation intentions with customers as much as possible, and expand regional markets;

10, constantly learning industry knowledge and constantly improving professional quality;

1 1. Observe professional ethics and keep business secrets;

12, complete other work and tasks assigned by the superior guidance.

Second, the quality of a salesman:

1, good character:

"If you want to do business, be a man first", only if you have a good character can others respect you, treat yourself as a friend and trust yourself, and you can become a business partner. Only with noble character and talent can you be called a real talent. Moral character is listed as an important condition when recruiting marketing personnel in general enterprises. Consumers, customers and the general public generally get the impression of the image, quality and level of the applicant's company through marketers. Marketers are at the forefront of contact between enterprises and society, and they are a mirror that enterprises reflect to society.

2. Have confidence:

Confidence should include three aspects. First, if you have confidence in yourself, believe that you can do well and be a dedicated and excellent marketer, you can overcome many difficulties. The second is confidence in the enterprise, believing that the enterprise can provide good products for the migration, realize its own value opportunities, and fully integrate all its activities into the enterprise behavior. Third, confidence in products, believe that the products you sell are the best and provide the best service to your consumers.

3. Be diligent in thinking:

"If you put your heart into it, everything will pay off." Only by observing, analyzing, summarizing, summarizing and refining everything can we achieve something in our work, capture every tiny change and make a quick response. "Nothing is difficult in the world, nothing is impossible to a willing mind." Only by thinking hard and thinking hard can we improve our working methods. "Learning is the center, abandoning it as the bottom and realizing it as the top". Diligent thinking can help you understand and improve.

4, can bear hardships and stand hard work:

Marketers are very bitter, and they can't go on without the spirit of hard work. Being hard-working is a marketer's capital.

5, good psychological quality:

Marketing work is full of ups and downs, and setbacks are common for marketers. After some setbacks, many marketers left behind and changed careers. "How can you see a rainbow without experiencing wind and rain?" Marketers should have good psychological quality, be arrogant in winning and be indomitable in losing.

6, toughness:

Doing business will not be smooth sailing, and you will encounter many problems and obstacles. You should have tenacity, patience and indomitable spirit.

7. Communication skills:

The essence of marketing process is public relations process. Generally speaking, an excellent marketer will be an excellent public relations person. Marketers have the most friends, no matter what level, occupation or place.

8, rapid response:

Marketers should be as cunning as foxes and agile as falcons, and they should be quick to respond to every small change around them and be quick in thinking. The negotiation process of an enterprise is a race of reaction speed and a contest of wisdom.

9, enthusiasm:

A person's ability is different, the key is to see how much he can play, which depends on enthusiasm. Enthusiasm can be transmitted. If a person puts all his efforts into his work, he can motivate people around him and infect them to do their best. No matter how strong a person is, without enthusiasm, it is equal to zero.

10, with wide knowledge:

Marketers should contact people from all walks of life and at all levels, so it is necessary to know what all kinds of people like to talk about, so that they can have the same topic with each other and speculate when talking. But this kind of knowledge is profound and does not necessarily need to be refined in depth. Because we have no time and opportunity to do in-depth understanding and research. Some marketers have a habit of reading a daily newspaper or newspapers and magazines such as football and sports before going out and waiting for the bus every day, mainly to adapt to the same topic of all kinds of people.

1 1, sense of responsibility:

Marketing personnel should have a strong sense of responsibility, do their own work well, generate more sales and create more benefits for enterprises; At the same time, you can reflect the corporate image, mental outlook, corporate culture and ideas to the society. If a person has no sense of responsibility, his performance will definitely fail, which will undoubtedly affect the development of this market and delay the progress of the whole market. If you don't pay attention to your words and deeds, the local public will think your company is terrible. Once this idea is born, it is difficult to reverse it.

12, humor:

"Everything can be less, but humor can't be less", which is a special requirement of a company for salesmen. Humor unites everyone and helps to cope with difficult work better. Humor helps everyone put things in the right place.