War epidemic

During the epidemic, the automobile market was almost frozen in winter.

Since the resumption of work, many car companies have launched various promotion policies in order to break the ice. Autonomous Geely entered the state of "full of blood" at the fastest speed.

Build rockets, launch satellites, collect cheetahs and launch new cars in four outbreaks. ......

April is auspicious and windy.

02

Making rockets is the biggest egg released by Geely in April.

"Building a rocket" caused a heated discussion, because Geely's space-time fishway company wanted to recruit a "rocket master". According to the recruitment announcement, the post requirement of the chief engineer of the rocket is to co-ordinate the overall work of the rocket. This shows that Geely's "building rockets" is not the production and manufacture of rockets, but the overall planning of rocket launch, and the "fusion of stars and arrows" is realized before the satellite goes into space.

At present, the official samples of the subsystems of the two satellites independently designed by Yutao Space-time have all been produced.

In March this year, Taizhou Geely Satellite Project was officially launched. The first two LEO satellites independently designed by Geely Space-Time Fishpay have passed various appraisal tests and tests, and the launch is expected to be completed in 2020.

Rockets and satellites are built for the grand dream of "heaven and earth walking together".

According to the media, Li Shufu had the idea of "cars flying into the sky" as early as 20 12. It was not until 2065438+July 2007 that Terrafugia, a Silicon Valley flying car company, officially set foot in the field of flying.

20 18, 1 1, the space-time road was formally established. In the same period, Geely reached a strategic cooperation with aerospace science and technology. Through strategic planning and resource integration, the two sides will comprehensively carry out cooperation in major projects such as high-speed flying trains and industrial internet in terms of technology research and development, technology industrialization and commercial operation, so as to promote technological development and industrial transformation.

Geely said that the satellite project is a booster for Geely's technological transformation and will accelerate the transformation to innovative technology enterprises in the future. After the Geely Double Star is put into use, it will provide a variety of functions including high-precision positioning to help intelligent driving perception, decision-making and control, and create a safe and reliable driving experience. At the same time, it can also serve expressway Auto Cruise (HWA), Vehicle-Road Coordination (V2X), AR lane-level navigation solutions and Advanced Automatic Driving (HAD).

At the same time, it will also provide urban public vehicle supervision, network car supervision and * * * car supervision services.

03

Following the launch of the new car ICON in mid-February, Geely launched three new cars in March, namely Job PRO intelligent four-wheel drive version, Link 02 and Link 05. In April, the new car was "four bursts".

On April 7th, the Phantom Knight of Geely Xingyue announced the selling price of RMB 654,380+079,800. Equipped with "2.0TD+ Aisin 8AT" powertrain and Borgwarner's fifth-generation electro-hydraulic four-wheel drive system. The Phantom Knight of Xingyue promoted the arrival of the "National Four-wheel Drive High Performance Era" at the price of a joint venture two-wheel drive SUV.

On April 15, Geely Yue Bin PRO series was launched. The new car offers five fuel versions with two displacements, namely 1.5TD high power version and 1.4T standard power version, and the price range is 79,800-1.98 million yuan. At the same time, Yue Bin Epro launched three models at the same time, and the subsidy price was 125800- 149800 yuan.

On April 28th, Hao Yue, a new medium-sized SUV, was officially unveiled, which means Geely will enter the seven-seat SUV market. Among them, two or three rows can be laid down, and seven seats can be adjusted independently, which has become the biggest highlight. The new car has a body length of 4835mm and a wheelbase of 28 15mm, which is close to the best-selling model Chuanqi GS8. Power will be equipped with 1.5T and 1.8T engines.

On April 30th, Geely Binrui launched a brand-new Asian Games model. Add "1.4T+CVT" powertrain, which together with the previous Binrui 200T model * * * form two power product lineups. The maximum power of Binrui Asian Games Edition is 104kW, the maximum torque is 235n·m, and the comprehensive fuel consumption per 100 kilometers is 6.1L.

The most beautiful day on earth is April. In April, all the new cars were newly designed, equipped with the latest generation of intelligent technology and new GKUI intelligent ecosystem, and uniformly equipped with "CN95" high-efficiency composite air conditioning filter element, and the air filtration effect in the car can reach the level of N95 mask. At the same time, Geely's marketing team has been in full swing with the accumulation of experience in the "cloud release" of new cars in the first two months. At the same time that various network anchors have harvested traffic, Geely's image of being close to the people has once again sublimated, and new car orders have gained a lot.

Not surprisingly, Geely will once again lead the new car sales list of its own brand in April.

04

On the evening of April 27th, Geely Holding Group announced the official hosting of Changfeng Cheetah Changsha Factory.

Geely said that after hosting, Geely will take advantage of the "Changsha-Zhuzhou-Xiangtan" automobile industry agglomeration effect to engage in the production and sales of Geely brand new energy vehicles.

For Geely, the managed cheetah factory can be effectively integrated into the local new energy industry layout. Geely owns Xiangtan manufacturing base, Hunan Geely Automobile Vocational and Technical College, Beijin College of Hunan Technology and Business University, high-end auto parts industrial park, Cao Cao Travel Agency and other auto-related supporting industries in Hunan.

As the head enterprise of self-driving cars, Geely's development is spectacular.

Changfeng Cheetah is a state-owned enterprise in Hunan Province. Mainly produces pickup trucks and SUVs. In 20 19, the sales volume of new cars was only 33,200. At present, it has four vehicle manufacturing bases in Yongzhou, Chuzhou, Changsha and Jingmen, with a total production capacity of 500,000 vehicles. Among them, the Changsha factory has an annual output of 30,000 vehicles. It is reported that following the Changsha factory, Cheetah will also close the factories in Jingmen and Chuzhou, leaving only the Yongzhou base.

The dilemma of cheetah is only a microcosm of the current wave of restructuring of the automobile industry. In the past two years, independent brands such as Lifan, Haima, Zotye, Double Speed, Huatai and BAIC India have been marginalized. In the field of joint venture, Suzuki withdrew from China, Changan PSA and Dongfeng Renault were dissolved one after another, and the China automobile elimination tournament accelerated.

05

As early as 20 10, China's automobile overcapacity began to be warned. Geely, the first independent car company to complete the strategic transformation, benefited the most. With continuous technical upgrading and product innovation, it launched a series of hot-selling models that were well received by consumers, which won a double harvest in the market and brand, and accumulated the potential energy of "strong and strong".

It is this kind of preparation that enabled Geely to recover quickly and enter a state of "full of blood" when it encountered this sudden epidemic this spring.

It is noteworthy that since the resumption of work, Geely * * * has released eight new cars with more than 35 configurations, and the prices are concentrated in the range of 65,438+10,000-200,000, forming a product offensive with intensive fire coverage for young target consumers. At the same time, in the official brand entrance of each mobile terminal, live announcements of anchor network celebrities can be seen everywhere. According to the latest data released by China Internet Network Information Center, as of March 2020, there were 897 million mobile phone users in China, and the net names aged 20-39 accounted for more than 40%.

The lineup of hot-selling models with their own traffic, coupled with the strong marketing offensive of the anchor with goods, Geely, which is full of blood, is staging an unprecedented battle in the auto market.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.