Selecting and optimizing channels

Chapter 3: Selection and optimization of channels.

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The third chapter mainly summarizes the theme of channel selection and optimization from four aspects. From the launch of property cloud in 2009, to the launch of search cloud and e-commerce cloud to realize the integration of three clouds, Focus has broken through the barriers of mobile Internet, all of which are based on the channel optimization choices that enterprises need to make now or in the future.

From the perspective of content and channels, the author has always insisted on tracking the content and diversifying the channels. At first glance, this conclusion may be contrary to the opening argument, but after careful analysis, whether it is a big MAC enterprise or a small and beautiful enterprise, it will eventually land in bed. If the enterprise has a larger budget, it doesn't matter if it has to gamble on the most possible channels. On the other hand, enterprises with small budgets do not have so many choices. At this time, you really need to gamble.

This reminds me of the recent recruitment for telemarketing positions. How to accurately convey effective information to the ears or hearts of target job seekers is a process that needs to be verified and tried by many parties. For example, we tried several traditional recruitment channels, online channel (58/5 1), and offline channel, such as finding relevant institutions to communicate and cooperate, such as attending job fairs, such as copying job seekers' information to the social security department. Even we sent recruitment information to 1 180 resigned employees. We are trying various channels to send effective recruitment information to the ears of target job seekers. Judging from the recruitment effect in the past week, it is not particularly ideal, but we are rethinking whether there is a problem with the recruitment channel. Just today, I communicated with HR, and HR is also recruiting telemarketing positions. We understand that there are good channels for telemarketing job recruitment at present, such as campus recruitment, boss direct employment, internal recommendation, etc. Next, we intend to devote most of our energy to telemarketing job recruitment and make breakthroughs in the following channels:

00 1 pay close attention to campus recruitment in colleges and universities and seize all opportunities for school recruitment;

002 Add a new online recruitment channel for Boss direct employment, recharge it for one month first, and formally apply to the company to open a Boss direct employment account if the effect can reach the expectation;

Strengthen the daily care for outsourced employees and implement the recommendation and reward policy as soon as possible;

Continue to use the previous recruitment channels, and record and re-register the recruitment situation every day.