What is the most profitable thing in the Internet industry?

Introduction: What kind of occupations are in high demand and have high salaries? Choose product or technology? What is the best programming language? I hope this article can help you better formulate career planning and development direction.

We analyzed the Internet industry and salary in 2016 by grabbing all recruitment data from a well-known Internet recruitment platform. Since this website is mainly for social recruitment and headhunting, the salary results may be on the high side.

Let us use a picture to illustrate this problem:

Beijing is the absolute A-level of the Internet, occupying one-third of the positions, ranking first in quantity and salary, but in housing prices Expensive and difficult to settle in. Thanks to the blessing of Ali, Hangzhou has done its part in salary. Other cities, such as Tianjin, Suzhou and other places, only have a fraction.

Wages are not as different as housing prices. The average price per square meter in Beijing, Shanghai, Guangzhou and Shenzhen is about 50,000, while the average price in Hangzhou is only 20,000. Therefore, many graduating students choose to develop in places such as Hangzhou, Chengdu and Wuhan.

Salary Distribution

Under the slogan of mass entrepreneurship and mass innovation, the concept of "entrepreneurship" is very popular. However, after the capital winter in the second half of 2015, the number of start-up companies Wages don’t seem to be that high anymore. Take a look at the picture below:

Overall, the more mature the company, the higher the price offered, and startup companies have the lowest price. Although some startup companies offer annual salaries of more than 500,000 yuan in order to recruit people, these are very few after all.

The salary distribution is also very interesting. I deliberately did not smooth the curve. This does not obey the normal distribution. The monthly salary of 15k is a watershed. 25% of the salary is above 15k, 14 is for 20k and above, and only 5 is for 25k.

Since the average salary of graduates with a master's degree in computer/communications in Beijing is around 10k-15k, let's take a look at which companies have greater demand for positions with a monthly salary of more than 15k. After reading this table, the blogger I want to cry and faint in the toilet. How many of these top 20 companies do you know:

The answer is revealed: In fact, the "Three Fast" is Meituan, "Puxin Hengye" is a subsidiary of CreditEase, and " "Heyi Network" is Youku Tudou! I won’t list them all here. It turns out that Internet companies all have sloppy registered names. Also, I feel that Wolf Factory (Baidu) has not been very recruiting recently and only recruits high-end positions (I really want to know how many offers it has made to the author of "The Three-Body Problem", Liu).

Which positions have high demand and high salaries?

That’s obviously what coders need the most! Mobile development is the edge of a sharp sword, with salaries ranking top 1. The mobile app war between various manufacturers has heated up Android and iOS. Just one detail in the picture surprised me. The average salary of product managers (16.3k) is higher than that of programmers (15.2k). In other words, being a good product manager (you can still make good products without being criticized by programmers) ) It’s really not easy!

The Internet is only a basic platform. Which segments have stronger demand and higher salaries?

Internet finance and e-commerce are leading the way. But in terms of growth rate, companies in enterprise services and medical care have the highest growth rates (see notes for information sources), and the growth rate of e-commerce has slowed down significantly. There is not much difference in salary among various sub-sectors, with information security, finance, data services, games and hardware ranking among the top five in salary rankings.

Let’s take a look at the popularity ranking of programming languages/platforms that excite programmers the most. Because this is so important, I drew the salary and demand separately:

Strictly speaking, Android is also developed in Java, and the data direction has nothing to do with the programming language and platform.

But these two pictures reflect quite a few important facts:

Java is still the main language for back-end development

The demand for front-end is huge, but the salary level is average

C/C The sword never grows old and is widely used in the gaming and financial fields

ios and Android are still strong

Data-related jobs (DBA, data mining, etc.) have the highest salary and high demand Not low

Although there are few positions for scripting languages ??(Python, Perl, Ruby), they are definitely plus points

Poor C#/.NET is difficult to compete in terms of demand and salary.

Both Alibaba and Tencent require proficiency in at least JAVA or C.

Beyond Salary: Career Development

You will definitely be interested in different types of careers, as working years increase

The average starting salary for graduates is It is about 5k, but after one year, it will be divided into two obvious groups. The products and technology can easily double in two years, and the products will be even higher. The market and operations are generally about 5k lower than the former. Five years is the first watershed. Technology has much greater development potential than products, and operations are slowly catching up. For more than 10 years, these are particularly scarce high-end positions. The value of operations is reflected, while products fall to the bottom. It seems that products are more "youth food" than technology.

At the same time, Internet salaries are generally not based on 12 months. Most of them are 13-15 months old. Game departments such as Goose Factory and Wolf Factory are rumored to have year-end bonuses of more than ten months. In fact, in the later stages of career development, salary is just pocket money, and more importantly, equity incentives. Even if the monthly salary difference is 10,000, the difference of 10 years is not enough to make a down payment in Beijing. Alibaba’s listing has made many multi-millionaires!

It is too vulgar to only talk about money, so all major companies must talk about ideals and do their best to attract talents. We extracted the slogans and processed them. The ones that appear most frequently are definitely "five insurances and one housing fund" and "paid leave". 5 positions clearly mentioned "equity incentives".

What are the most interesting long-tail words? "Meili Shuo" provides employees with free plastic surgery funds (organize a group to remove the entire chin?), many companies play the beauty card (beautiful front desk colleagues), and the food brand: " Company team building "Eating Golden Leopards", "New Product Trial", and "Having Dinner with Ms. Dong Mingzhu!"

Written to the warriors who choose the Internet

Choose the Internet, I chose Beijing, Shanghai, Guangzhou and Shenzhen where housing prices are high, I chose to work overtime every day, and I chose high housing prices. Regardless of the high monthly salary, these are all earned by program dogs/product dogs who have spent a lot of time and even their lives.

As a programmer, the first thing is to polish the dragon-slaying sword to be sharper. In addition to basic skills, you also need to have a deep understanding of the industry. There is nothing more exciting than having your code and works benefit millions of people.

The most important thing is that the body is the capital of revolution. If you don’t have a partner, find one quickly and spend more time with your family.

Appendix: Data Validity Analysis

In fact, before preparing to collect data from this website, I was entangled because I was not sure whether there was machine fraud among the 150,000 positions. But later analysis proved that the alumni of our postal service who were interviewed by the Prime Minister were very reliable.

1. The picture below can tell you when is the most efficient time to read recruitment information. The kind-hearted HR sister is most active between 9 and 11 o'clock in the morning. The number of jobs posted on Monday and Tuesday accounted for 46 of the week.

2. Homepage Jun’s server automatically updates the data of the entire network every day and finds that after 20 days, half of the positions have been filled (that is, it satisfies exponential decay and has a half-life of 20 days).

3. The salary of each position is only given in a range, such as 12k-16k, and the average value is taken for the convenience of calculation.

4. Since the recruitment website is located in Beijing, the data in Beijing may be more complete. It is true that the website data will definitely deviate from the actual situation, but it is still meaningful to get a glimpse of the leopard.

5. Business services and medical care increased by 80 and 92 respectively from 2014 to 2015. The data comes from changes in the number of registered companies.

6. The most recent data capture was on March 29, 2016, with a total data volume of 150,000 pieces.