Why did Auchan Supermarket change its name to RT Mart?

Auchan and RT Mart originally belonged to the same group. Due to the small number of supermarkets, Auchan was gradually replaced by RT Mart in order to facilitate unified management.

RT Mart is a large supermarket chain in Taiwan Province, China, founded by Yin Yanliang, president of Runtai Group. With the rapid development of Internet technology, the three major supermarkets have also moved closer like e-commerce. Wal-Mart has become a shareholder in JD.COM, and Carrefour has promised to take a stake in Suning. RT Mart was also sold to Ali at 20 17 for 22.4 billion.

Originally, RT Mart and Auchan belonged to the same trade and also had a competitive relationship, but now the relationship has become close. In 2020, Gaoxin Retail (RT Mart+Auchan) announced that Taobao China Holdings Co., Ltd. acquired 70.94% of the shares of Jixin Holdings Co., Ltd., the major shareholder of the company, and proposed the possibility of making a mandatory unconditional tender offer to acquire all the issued shares of Gaoxin Retail.

According to the announcement, Ali signed a sales agreement with Auchan Global to acquire 70.94% equity of Jixin held by Auchan, that is, all the equity of Jixin held by Auchan.

Since Gaoxin Retail "packaged" RT Mart's China business and Auchan's China business, Ali's acquisition meant that Auchan withdrew from the China market and sold its China business and overall rights and interests to Alibaba.

Advantages of Auchan Supermarket after the renaming of RT Mart

First, share inventory and distribution. Fresh e-commerce adopts the pre-warehouse mode, which solves the "last mile" problem of fresh delivery and poses a great threat to offline fresh supermarkets and traditional fresh delivery. Therefore, after the digital transformation in RT Mart, all stores are connected to Hungry, Taoxianda and Tmall supermarkets.

This transformation has effectively solved the problems such as the lack of distribution service in RT Mart and the offline inventory of Tmall supermarket, and also provided the supermarket service choice in RT Mart for Hungry and Taoxianda.

Second, online and offline interoperability. "Meow Star Selection" is to select consumers' favorite "online celebrity products" on Tmall and Taobao in each region through big data, and then deliver them to the corresponding RT Mart.

On the one hand, consumers can experience these "online celebrity goods" in RT Mart, and then buy them online, thus increasing the sales of Taobao and Tmall. On the other hand, Tmall and Taobao can also provide more popular products for RT Mart and increase the passenger flow in RT Mart.

After Auchan completely changed its name to RT Mart, these measures will also be applied to Auchan stores, which may boost the sales of Ali and Gaoxin retail products to some extent.