Co-creation of tank "Ark Pilot" users at Chengdu Auto Show

The 24th Chengdu International Auto Show was held in West China International Expo City from August 29th to September 7th, 2002/KLOC-0. Tank brand also ushered in the second user theme conference after the "Ark Plan" of Shanghai Auto Show-"Ark Pilot". Since the independence of the tank brand, the user's attention has continued to rise, and a lot of iron powder has been harvested. With the launch of the Tank 300 City Edition and the official modified version, 700 and 800 Tanks appeared one after another, and 400 and 500 Tanks appeared on the same stage at this year's Chengdu Auto Show, marking the initial completion of the strategic layout of the new blue ocean market for cross-country sports.

Create a win-win situation with users and continue to practice the ecosystem created by users.

At the launch conference of the tank "Ark Pilotage" on the 29th, Mr. Gu Huajun, Senior Director of the User Operation Center of Great Wall Motor, shared the sea of stars jointly created by tank brands and users. He concluded that in 20021this year, the tank achieved brand independence, forming a two-way growth of product family and user strength. As brands connecting users and service users, Tank APP and Tank Owners Club have expanded rapidly and begun to take shape.

Among them, the tank APP has only been online for 4 months, with a total number of users exceeding 400,000 and an average daily average of over 80,000. At the same time, based on the open and diversified content ecological operation, we have accumulated a large number of high-quality community content and more than 300+ community experts from outdoor, photography, modification and other circles. The offline tank official club has developed into a social base for tank users in the same city. As of August, the official tank club has covered 55 cities with more than 30,000 radiation users. Since the users of Shanghai Auto Show released the "Ark Plan" four months ago, the club has held more than 150 events.

Taking users as the initial fire, from the 300,000 co-founders of tanks, the tank brand has been continuously extended. Following the announcement of the recruitment plan for the co-founder of Tank 500 at the press conference on the 29th, it provided six exclusive co-founder rights for the co-founder of Tank 500, including the priority to buy a car and pick up a car, and the exclusive identity nameplate. At the same time, add more customized experience of "Iron Man Tenderness". As well as the "User Co-creation Plan" for the tank 400 released on the spot, the tank 400 area will be opened with the tank APP as the carrier, and ideas will be collected for the users of the whole network, and the tank 400 will be "functional re-created" and "style defined" with users as the leading factor. Tank brand will continue to innovate and optimize with the operation mode of "user co-creation+brand alliance", bringing more value and surprises to users.

Pay tribute to the great tanker, "Ark Plan" goes hand in hand with users.

At this conference, the tank brand invited dozens of tank fighters and tank co-creation partners from all corners of the country to come to the scene to feel the power of the tank "Ark Plan" together.

On-site tank brand awards for co-creation partners and excellent tank players. Among them, the brand co-creation partners include Cybertank to create brand super cars, Tank Ranger to create brand top trains, and jointly create brand Liang Yun off-road; Ms. Su Fei, Mr. Zhang Mingyu and Mr. Jewel Lee won the "Fashion Award"; "Yu" is difficult, and Zhengzhou Tank Corps won the "Excellent Tank Corps Award".

The sparkling tank fighter and the cooperative brand of creating alliance are the tank brands that go hand in hand. In the future, Ark Fleet will continue to practice the concept of user co-creation, win-win and sharing, explore more possibilities and create more feelings and expectations.

Release "Tank Players Alliance" to open up the brand &; User resource sharing link

Tank player alliance is another important measure for tank brands to practice the concept of user co-creation. It aims to integrate user resources, open up brand platforms and communication links, and jointly build a shared value ecosystem for tank users with user resources as the core and brand assets as the help. When releasing this plan, Mr. Song Zengnan, senior manager of Great Wall Motor User Operation Center, said: Tank Players Alliance T is a resource, and it will build a community with the dreams and expectations of Qian Qian's ten million tank players; It is a "shared platform" for car owners authorized by tank certification.

To this end, the tank brand will actively cooperate with car owners from all walks of life. In July, the first batch of players' alliance members have been officially recruited through the tank APP. Up to now, more than 1 users from 3 provinces and nearly 200 cities have signed up, touching many circles such as outdoor, fashion, camping, motorcycle, women and social welfare. Tank brand realizes users by establishing "tank player alliance". Measurement standard of brand value sharing. It symbolizes the arrival of a brand-new user experience. In the future, tanks will continue to practice "user &; Brand sharing thinking ",build a blueprint for the relationship between users and manufacturers to share brands and seek common development.

In the year of 20021,from the release of the "Ark Plan" of Shanghai Auto Show in April 19 to the launch of the "Ark Pilot" user conference of Chengdu Auto Show, tanks not only grew at the product level, but also took a brand-new step in the strategy of "taking users as the center". New tank crew members have joined in, new products have been continuously improved, and more co-creation, sharing and win-win plans have been launched. In the future, tanks will continue to forge ahead on the road of building large-scale users and creating an ecological circle, persist in innovation, and move towards a win-win situation with more tank people.