What is the market supervision of beauty companies?

In fact, this person's problem cannot be explained clearly in a few words. First of all, you should know:

What exactly is market supervision?

Market supervision-as the name implies, supervision is supervision and guidance, and full-time supervision is the behavior of supervising and coaching the A-store project in the market. As a comprehensive and professional job, market supervision will play an increasingly important role in future marketing activities, which also means that the quality requirements for supervision practitioners are getting higher and higher.

Secondly, the market supervision responsibilities of different industries are not exactly the same, so I can't generalize. Let me talk about the role of marketing supervision in small enterprises, so as to talk about its responsibilities.

So what is the role of marketing supervision?

1。 The job of the market inspector is to check the results of the business representatives' visits to the terminal peer stores; It is a powerful supplement to help business representatives find and solve problems; At the same time, supervision is also to cooperate with the salesman to realize the joint visit to the main responsible persons and decision makers of peer stores.

2。 At the same time, market supervision is also an inspection of the operation of peer stores, including hard terminals and soft terminals. Hard terminal inspection mainly refers to product inspection and publicity materials inspection; Soft terminal inspection includes entrance observation, assistant orientation test, product knowledge test, publicity material inspection, assistant random inquiry and detailed inquiry after identification.

3。 Learn to collect information: collect terminal peer stores or stores covered by local major competitors or some large enterprises; Understand the characteristics and competitive advantages of similar products; Understand the reasons why similar products sell well; Understand the coverage ability of our product dealers and distributors, as well as the sales data of peer stores; Understand the industry's evaluation and word-of-mouth of terminal peer stores, and understand the relevant statistics in the industry; Understand the terminal peer stores on the spot, including area, number of salespersons, geographical location, estimated consumer flow, surrounding community status, consumption level, etc. Enterprises should constantly strengthen the market supervision mechanism in order to obtain real and rich market information.

4。 Actively carry out promotional activities: generally, a company has a lot of products, and new products are constantly being introduced to the market. However, it is difficult for promoters to receive product training from enterprises at the same time, and the mobility of promoters is relatively large. This requires reasonable arrangements and special guidance from market supervisors to help promoters better promote products. When people are nervous, sometimes they even need to replace promoters. This is also why some enterprises will hire several part-time workers or ask their "killer" promoters to help new stores hold activities.

In short, the elders who seek wood must consolidate their roots; Those who want to flow far, dig their springs. If small and medium-sized health care products enterprises can make good use of the market supervision mechanism, they will certainly improve the quality of service marketing, improve product competitiveness and added value, and gain market at the terminal. Market supervision plays a powerful role in shaping corporate image and brand image, and can bring immeasurable effects to enterprises and products, and truly win customer loyalty and long-term effects.

Actually, I really can't say it all. I hope there can be real market supervision to solve your problem.