How to strengthen the team of community publicity, ideological and cultural workers

How to do a good job in community propaganda and ideological work in the new era

In the new era, our social structure, social conditions, people’s ideas, and living habits are all Profound changes have taken place, but the original working methods and basic positions of propaganda and ideological work have not yet fully adapted to these changes. What are you busy doing in community propaganda and ideological work?

Why are you so busy? Confusion remains widespread. In order to further clarify the work ideas and improve the working mechanism, our street conducted in-depth research in various communities and analyzed the current research situation of community publicity and ideological work.

1. Pay attention to blind spots in urban and rural areas and expand publicity coverage

Currently, there are still weak links and blank spots in community publicity and ideological work, and the publicity

cannot extend to some fields and groups. One is the migrant population. My street is located at the urban-rural fringe, and the population structure of the community is relatively diversified. The number of migrants

is more than three times that of the permanent population. Although television has become a part of people's daily life< /p>

Part of it, but I prefer to watch entertainment programs, news and legal education programs

Few people care about it, and the publicity method that the masses are exposed to is relatively simple. The second is the employees of new economic organizations. There are hundreds of large and small businesses in the street, but only three are eligible to establish party branches of non-public economic organizations. They are enterprises that can truly play the role of publicity and education

There are very few. The third is the elderly in the community. What channels should be used to allow

them to "enjoy and do something in their old age"

How to organize activities for the elderly?

It is not very clear. clear. If community publicity and ideological work does not extend to these three grassroots groups in society, it will be difficult to achieve the "three closenesses"

2. Innovate publicity methods to allow the masses to actively participate

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The survey found that there is a gap between the existing publicity methods, publicity carriers and the public's acceptance

. Although the community has set up a reading room, cultural and entertainment center and launched various cultural activities and consultation activities, there are not many that really attract the masses, and propagandists often appear. It’s an embarrassing situation when someone is anxious but the recipient is very cold. Although this is related to the cultural quality of the masses, the main reason is that the propaganda does not match the context of the masses, and the methods are conservative and the form is monotonous. The age structure, cultural level, and interests of the masses are different, which objectively requires more flexible and diverse propaganda methods and carriers. In this way, the influence of propaganda and ideological work will be improved. Some comrades who have been engaged in propaganda and ideological work at the grassroots level for a long time expressed their experience: "Don't expect that there is a cure-all for all diseases." The key to the panacea is to give the masses the opportunity to actively participate

”

“It doesn’t necessarily have to reach any political height, as long as it can make the masses change.

Post-awareness is to achieve the purpose of propaganda.

”

First, we must cultivate the awareness of the masses to actively participate. Let the masses move from the backstage to the frontstage, from the audience to the stage, from one-way indoctrination to two-way interaction. For example, our street

has established a system for leading cadres to contact grassroots communities and communicate directly with community people.

It has changed the previous single tutorial-style theoretical and policy presentations and allowed preachers to communicate with

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The masses sit together, communicate face to face, and organize discussions, to a certain extent, so that the masses can express their understanding and experience of theoretical policies and directly solve their doubts

Second, we must innovate publicity methods. Traditional publicity methods have low investment and quick results.

They can be used in new ways and "repackaged"

to become popular publicity methods

, reflecting its irreplaceable publicity effect.

Cantonese opera was once the favorite of a generation.

Our street can make use of the existing private sector bureaus and the elderly artistic team to organize volunteers for the elderly

The content is compiled into Cantonese opera, Allegro and other programs, and then performed in the community after dinner

It can become a "main force" in propaganda and ideological work

p>;In various large-scale consulting activities, add a variety of brightly colored pictures

Advertising. In addition, you can try to hold party members meetings, mass meetings, or spread advanced culture to parents through teachers and students, regardless of whether the effect is strong or weak. For example,

our street is carrying out

"re-employment on-site job fair"

,

"anti-drug publicity and consultation activities"

In the process,

face-to-face communication with the masses has received good publicity effects, making people accept the common sense of "anti-drugs" from scratch, from vague It became clear and became a household name, and traditional

's overwhelming publicity played a major role.

Third, we must make full use of the resources of party newspapers and periodicals and open up “community newspaper reading points”

.

Gathering in front of one or two grocery stores in your free time to chat and bask in the sun is

the most customary and

most common thing for people. A common pastime. If you entrust a responsible store owner to manage newspapers and periodicals, put newspaper folders in the store, and change newspapers regularly, as long as you are literate, you will probably read them every time you have time. Turn over, at least have more "topics" to chat with

The gentle breeze and drizzle moisten things

silently.

Fourth, we must grasp the project,

implement the work effectively.

Propaganda work is too flexible,

do good and bad,

do more and do less, performance is not easy to measure, and there is a lack of a scientific evaluation system. Cadres and the general public generally believe that publicity work must also focus on projects, do practical things, and focus on building one or two full-function, high-grade community publicity and cultural leading carriers every year, and carefully Organize a number of sensational activities to educate and entertain; organize literary and artistic workers and theoretical workers to publicize in the community to serve the masses more effectively needs.