Can college students teach themselves when they switch to new media operations? A complete guide to self-study

My answer is: of course! Then why did some people teach themselves that the new media operation failed? This is because self-study is not suitable for everyone. Self-study first needs to know what to learn and how to learn. Many people went in the wrong direction from the beginning, which led to the failure of self-study. In addition, self-study also needs strong self-discipline and learning ability, otherwise it is easy to give up halfway. Below I will share with you how to choose a suitable learning method and how to teach yourself new media operation. 0 1 How to choose self-examination, class registration and internship? For small partners who want to switch to new media operations, they often have a headache about "what kind of learning method to choose". Some people say "self-study" is good, some people say "joining classes" is good, and some people say "internship" is good. So which way is the most suitable? Below, I will give you a detailed analysis of these methods. First, self-study refers to learning the knowledge of new media operation by watching online courses, reading related books and inquiring related materials. Advantages: 1 The cost is low, and there are many free courses online. Here are some recommendations. ● Full-stack new media person's 7-day growth plan: semi-private "Full-stack new media person's 7-day growth plan", advanced course of new media operation, to make your work more efficient and systematic, and the class teacher also has full-time community counseling. Finally, there is a study package. ● Learn to shoot videos with two-meter young people: Netease Cloud Classroom is a free course that tells the basic knowledge of short video shooting. ● WeChat official account-zero-based comprehensive system teaching: Netease Cloud Classroom is a free course, and the system introduces how to open and set up your own official WeChat account. ● WeChat WeChat official account starts from 0 to 1: Netease Cloud Classroom is a free course, introducing the operation skills of WeChat official account. The following link is the course I enrolled in a semi-private school. It started directly in 7 days, which is really suitable for a zero-based white girl like me. 2. Free time, you can master the learning cycle by yourself. ② Disadvantages: 1. Without guidance, it is easy to get started in the wrong direction. It's easy to fish for three days and dry the net for two days. 3. It is very slow to master knowledge. ③ Suitable for people: people with high academic qualifications, strong learning ability and outstanding self-control ability. Second, applying for classes refers to choosing online training institutions, learning theoretical knowledge and carrying out practical operations like online classes. Advantages: 1 By studying in their spare time, office workers can study while working. 2. Short learning cycle and quick entry. 3. The teacher will give guidance and answer questions in real time. 4. The teacher will ask to punch in every day to remind him to finish his study task. In the course of class, you can find like-minded people to study with. Disadvantages: Training courses are often more expensive. ③ Suitable for the crowd: suitable for office workers who want to change careers, those who want to change careers because of temporary unemployment, those who study during school and those who have enough spare time. Third, internship refers to learning new media knowledge by looking for internships related to new media operation, and practicing in the internship. Advantages: Through internship, you can not only learn knowledge, but also get paid. ② Disadvantages: 1. It is difficult to guarantee whether we can learn new media knowledge systematically, and the content of learning is often scattered and single. 2. In the process of finding an internship, you will spend more time. For inexperienced friends, internship will be more difficult to find. The recruitment of interns is generally only for college students. ③ Suitable for the crowd: college students with plenty of time. If you are self-taught, what should you learn? After talking about the advantages and disadvantages of various learning methods and their suitability for the crowd, I will talk about what I need to learn if I choose to take the self-study exam. 1. Writing In the work of new media operation, our ultimate goal is transformation, and the quality of our articles has the greatest impact on transformation. No matter how good the marketing promotion is, if the quality of the article is not good, the conversion rate will definitely not be high. Therefore, it is very important to master the writing ability if you want to learn new media operation by yourself. Here, I recommend some books and courses to help you improve your writing ability. ● A Complete Guide to Writing: From the moment you start writing, I'm afraid you can write anything. I have a necessary practical writing book, and more than 200 writing templates are available at any time. Learn to write: introduce seven steps, 18 template, and 50 writing questions and answers. Including writing mentality, preparing materials, finding narrative methods, rationalizing logic, choosing language, imitating routines, adapting to new media and so on. This paper introduces the writing routines of new media in detail. ● A little red writing book: an introductory writing book, which summarizes 20 effective writing principles applicable to everyone from three aspects: structure, style and readability, and is equipped with 13 writing exercises for repeated practice. 2. The purpose of copywriting is to achieve transformation. However, with the explosive growth of information, users will see a lot of content and process a lot of information every day. If the title of your article can't hit the user's pain point at once, then the content you create is excellent, and it's hard for you to guide users to click and read your article, let alone achieve transformation. So copywriting ability is also very important. To improve your copywriting ability, you can start from the following three aspects. Look at the case: pay attention to the big V numbers in the same field, look at their copy, analysis purpose, structural division, what is the theme of each part, how to construct the transformation path, and how to write the beginning and end. Besides, we can also read some books about copywriting, such as Explosive Copywriting, Copywriting Training Manual and Copywriting Creation Complete Manual. ② Imitate more: find some big V copywriting, apply their case structure and write your own copywriting. And compare their own copy with theirs, analyze what are the shortcomings, and constantly improve. ③ Practice more: For beginners, you must force yourself to write a copy regularly in the early stage, no matter how painful or difficult it is, you must force yourself to output. And according to the effect of copywriting, optimize copywriting, constantly sum up experience and improve copywriting ability. 3. Short video Today, the short video industry is developing rapidly. For new media operators, content creation is no longer just writing copywriting, but also creating videos. Here, I'd like to share with you some lessons on short video creation. ● New media short video production entry equipment: semi-private free course, introducing short video production entry equipment ● Two meters of youth learning to shoot video: Netease cloud classroom free course, covering video shooting, post-editing, self-media channel operation, etc. ● Self-media short video shooting skills: Netease Cloud Classroom free course, including the experience and skills of recording short videos. ● Short video production course from zero to one: Netease Cloud Class is a free course, which explains the routines of video shooting and post-production in simple terms, focusing on application and practical experience. 4. Channel Rules For many self-media people who have just started, the biggest headache is not the production and benefits of content, but "the carefully produced content is sent to the channel and no one sees it" and "it is judged illegal by the platform if there are some achievements". At this time, it is very necessary to understand the rules of the channel. Only by understanding the laws of channels can we formulate corresponding strategies to achieve the purpose of drainage and transformation. Channel rules include channel traffic source, content distribution mechanism, drainage rules and so on. The following are the rules of three mainstream channels. You can also learn the rules of other channels by this method. Weibo: Five steps for a novice to operate Weibo: Little Red Book: Building a Little Red Book account from scratch Tik Tok: How does a novice white create explosive videos? 5. Data analysis can help us locate the problem, find the clue of optimization and achieve the goal faster. For example, you wrote an article on the official WeChat account, and the reading volume was extremely low. The question is where? Is the copy quality not good? Is the release time wrong? Or is the title of the copy in the wrong direction? At this time, it is necessary to locate the problem through data analysis. We can learn through the following steps: ① Understanding common nouns: We need to know the meanings of some common data nouns, such as PV/UV, ROI, customer unit price and so on. ② Determine the influencing factors: Before analyzing the data, we need to know which factors affect the data. For example, the reading volume of an article has the following factors: how many people see your push, how many people click in after seeing it, and how many people share it with others after clicking in. ③ Analysis of operation effect: Through horizontal and vertical comparison, we can know the operation effect. For example, how many people read the same article in Zhihu and Little Red Book, and how many people changed it. Recommended article: How far is the "free traffic analysis tool for new media people" 03 self-learning "teacher"? After knowing how to cultivate the capabilities required by new media, some people will ask: To what extent should we master the operation of new media? If you want to know whether you have really learned the operation of new media, you have to test it through practice. Here, I recommend you to run your own account. It can not only consolidate what we have learned, but also help us to make a portfolio, prove our learning results and increase the bargaining chip in the interview. Generally speaking, if you can drain about 300 fans for your account 1 month through good content, it is an entrance. Below, I will share with you some precautions for operating an account. 1. Define account positioning. Before opening an account, you must determine the account positioning. Because positioning determines the audience size, determines the accuracy of fans, and determines the difficulty of subsequent realization. If the positioning is not good, there may be problems such as the positioning is too small, the article output is difficult or the positioning is too large, the fans are not allowed, and it is difficult to realize. 2. Always pay attention to the data. In the process of operating an account, we should always pay attention to the data, including the number of views, likes and conversions. By comparing the data of different contents, you can copy and optimize the contents. For example, analyze which topics users are interested in, which covers and titles will attract users more, and what improvements can be made in drainage. 3. Maintaining continuous output When we started to operate the official WeChat account, it was very important to maintain continuous output. Continuous output allows us to continuously attract the attention of target users, let users remember us faster and deepen their goodwill towards us. In today's Internet age, users are exposed to a lot of information every day. If one of your articles attracts users' attention, but it is not updated in the next three or four days, users will definitely forget you, and you will lose an opportunity to turn potential customers into paying customers. 04 abstract