Why did Yichu Lotus change its name to CP Lotus?

Shang Chao chain Thai retail supermarket giant Yichu Lotus will be renamed as "Lotus Lotus". Yichu Lotus Headquarters issued a notice to all regions of the country that the name of Yichu Lotus, which has been used in China for more than three years, will be changed to CP Lotus one after another. Zheng Da Group, a Fortune 500 company, is the headquarters of CP Lotus. Since the establishment of Zheng Da Seed Store 80 years ago, Zheng Da Group has demonstrated its keenness and entrepreneurial spirit of integrating all the great industrial and commercial giants in the world. Seize any opportunity of discovery, cultivate necessary management and scientific and technological skills, and plan a bright future at all times. Zheng Da Group "grows with Asia". Now, this Thai enterprise group has established 250 companies in 20 countries and employed more than 65,438+000,000 employees. Is one of the largest foreign-funded enterprises in China, and is active in the forefront of the world as a leading multinational enterprise in Asia.

Zheng Da Group, one of the top 500 enterprises in the world, is the leader in establishing its own supermarket-China Lotus. In the past 1 1 year, CP Lotus has opened more than 75 shopping centers since the first store opened in Pudong, China. Relying on the most advanced modern shopping concept, CP Lotus has always been regarded as a reliable shop, providing brand-new shopping experience, comfortable shopping environment and high-quality goods at low prices every day.

CP Lotus develops steadily, with annual sales increasing by 20% to 30%, and the number of customers exceeds 50 million. At the same time, in the next three years, CP Lotus will usher in a rapid development stage, and it is planned to establish 65,438+000 stores in major cities in China in 2005. Relying on our hierarchical management and purchasing power, CP Lotus can further extend and improve its chain network in China, and expand the principle of low price every day.

The goal of CP Lotus is to become a favorite "one-stop" shopping place for families. We provide a variety of high-quality and low-priced goods, from fresh vegetables to snacks, from home appliances to transportation, from clothing to furniture, from health and beauty products to toys and so on.

The goal of CP Lotus is to provide warm and friendly service to all customers. We hope to bring more employment opportunities to China and improve people's quality of life. [Edit this paragraph] The original name of the brand is "Yichu", which is the honorific title of Mr. Xie Yichu, the founder of Zheng Da Group. Xie Yichu's family is Chinese in Thailand.

"Lotus" is the national flower of Thailand, and Yichu Lotus was founded in Thailand. "Lotus" is the sacred flower of Buddhism, symbolizing good luck. Thailand is a country where Buddhism prevails. This name is chosen to reflect the pursuit of common development of society and group undertakings. [Edit this paragraph] Brand figure Xie Yichu (1896— 1983), formerly known as Xie Jinqiang, is a patriotic overseas Chinese and industrialist from Peng Zhong Village, Waisha Town, longhu district, Shantou City.

At the age of 27, he went to Thailand to work, and later raised funds to set up Zheng Da Company, dealing in rapeseed and feed. After several hard work, he developed into Zheng Da International Investment Co., Ltd.

From 65438 to 0950, Mrs. Kai returned to China and successively served as a technician, deputy director of state-owned Chenghai Farm, deputy director of state-owned Baisha Farm, member of county people's committee, chairman of county Federation of Returned Overseas Chinese, member of provincial government and member of All-China Federation of Returned Overseas Chinese. During my tenure on the farm, I will donate all my salary to Chenghai Farm to set up welfare undertakings.

He is engaged in agricultural scientific research. In addition to introducing excellent vegetable varieties, he also explored and experimented with cadres and workers, and successively cultivated and bred a large number of excellent varieties such as "Chengnan" rice, Baisha zaobai corn, Baisha zaocai 1 1, Baisha hybrid zaoradish, Baisha Cai Zhong cauliflower, Baisha zaocai and Jixin zaocai, some of which were also exported to Southeast Asian countries.

1965 back to Thailand. In his later years, Xie Yichu enthusiastically supported the cultural welfare in his hometown and donated money to build Chenghai Overseas Chinese Hospital and Chenghai Overseas Chinese Middle School. To commemorate Xie Yichu's spirit of loving the motherland and science, Chenghai Overseas Chinese Middle School named the science museum he gave to his children when he died as "Yichu Science Museum". [Edit this paragraph] The brand will be renamed "Lotus Lotus" by Thai retail supermarket giant Yichu Lotus. Yichu Lotus Headquarters issued a notice to all regions of the country that the name of Yichu Lotus, which has been used in China for more than three years, will be changed to CP Lotus one after another.

It is reported that in April, 2007, at the Lotus Annual Meeting in Yichu, the relevant materials were changed to "Lotus Lotus", but at that time, there were great internal differences and some people felt uncomfortable, so the name of "Lotus Lotus" was not determined for a long time, and later several candidates such as "Lotus Lotus Lotus" and "Zheng Da Lotus" were added. Finally, Zheng Da Group decided to rename all 76 stores as "Lotus at the Early Stage".

A senior manager of CP Lotus South China said that the store's LOGO and outdoor advertising will be renamed, and the CI color of the company will be changed from the original iconic pattern of white lotus with green background to the logo of yellow lotus with red background. The new name of "CP Lotus" is named for Zheng Da CP Group, the parent company of Shunying Store. It is reported that Zheng Da Group is called "CP Group" in Thailand.

According to reports, in 2004, "Lotus at the Early Stage" was transformed from "Wankelong" due to changes in internal equity. "Yichu" is named after Xie Yichu, the father of Xie Guomin, the chairman of Zheng Da Group and the founder of Zheng Da Group. Because Zheng Da Group has decided that his father's anonymity will only be used for charity in the future, Lotus Supermarket in Yichu will be renamed. "Renaming has nothing to do with the company's next development strategy." The person stressed.

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