Family business plan

With the gradual development of society, more and more cases need to use business plans, which can help entrepreneurs to publicize and obtain financing. So is it really difficult to make a business plan? The following is my home business plan for you. Welcome to share.

Home business plan 1 1. Overview of business feasibility.

1, the relationship between market demand and oneself

I have been engaged in the furniture industry for more than 20 years, and I am glad that the market demand for this kind of goods is lasting and extensive.

2. Basic conditions for starting a business.

(1) Good professional experience and performance (engaged in technology, business and enterprise management for a long time).

(2) They have prepared for business simulation for a certain period of time, such as team building (the three-tier backbone personnel are basically equipped, and their professional knowledge covers product research and development, marketing, production and management, and they all have good professional performance). These objects will join the new enterprise as sponsors.

(3) Sponsors (teams) have the ability to meet the capital needs of enterprises in the initial stage.

(4) Newly established enterprises (hereinafter referred to as enterprises) can authorize famous brands.

(5) Enterprises may get support and help from their original work units under the conditions permitted by policies (which can be regarded as the nature of partial restructuring of state-owned enterprises in light industry), and its contents are roughly as follows: workplaces and some equipment, mature sales shops, etc.

(6) It is possible for enterprises to borrow working capital and enjoy relevant preferential policies such as income tax reduction and exemption through entrepreneurship support policies.

(7) A working idea based on core expertise supplemented by decomposition and combination is becoming more and more mature. This idea is determined by the market situation and enterprise situation. Strong, refined, accurate 20%; Do a good job, do a good job, do a stable 80%, and achieve this 2: 8 under the guidance of persisting in win-win and continuous learning. For example, in process manufacturing, enterprises only complete the processing of key processes and final processes in the whole process route, accounting for about 20%, and the remaining 80% of the processing (including products) is supported by the purchasing behavior of enterprises. Purchasing behavior will be supported by technical and technological standards, quality control standards, economic contract performance and qualified subcontractors.

(8) Corporate sponsors (groups) have a strong desire and recognition for building a learning enterprise (the basic information of the sponsors is omitted).

(9) The direction of enterprise operation will evolve to a brain-based enterprise, which will be gradually realized through the running-in effect of controllable resource factors and uncontrollable resource factors in sales and development. The initial stage of enterprise operation will be the simulation practice operation and running-in of this architecture.

Second, the enterprise profile

1, company nature and main business scope

The legal form of a company is a limited liability company. The nature is mixed economy, and the initial investment (registered capital) of the company is RMB 600,000. Among them, state-owned shares are about 10% and natural person shares are about 90%.

The main business scope is: production and sales of wooden furniture (including soft furniture) (including extended products); Manufacturing and creation of handicrafts and artworks and sales of their extended products; Interior decoration design and construction and sales of interior decoration supporting products; Advisory services; Sales of raw materials (including imported raw materials) for manufacturing home-style space-related products.

2. Address selection

Factory address gives priority to renting part of the backbone factories of the original work unit. It covers an area of about 5,000 square meters and has a building area of about 2,500-3,000 square meters. The sales place is selected in Xinyuan unit monopoly commercial building (mature and good sales performance, in Shanghai urban area).

The first and second geographical locations of the factory are located in the jurisdiction of Liuxing Town on the second side of Hu Qing Highway.

3. Business philosophy

Do small, do fine, and do well.

Be small: pursue the harmony of 1: 6.5 (mind and trunk), and handle the operation of 2: 8 (1: 4).

Refinement: quality control.

Do a good job: serve two directions, customers and suppliers. Service customers to establish corporate reputation, service providers to improve the overall quality.

4, quality objectives (refers to the final inspection warehousing inspection status)

Premium rate:10%; First-class product rate: 20%; Qualified rate: 100%.

Enterprises will implement iso900 1 system in the initial stage of operation. After passing the standard for 6 months, apply for multilaterally recognized certification.

Third, products and services

See the main business scope for product sales and service scope.

Among them, consulting services include: technology, quality control and enterprise management consultant of small and medium-sized wood enterprises (materials), product and process design of special needs customers.

Fourth, the market and customer base analysis

1, target customer

The target customers of the new enterprise are:

1. 1 single customer-refers to the person who buys goods or services to meet the housing needs and improve the quality of life. It is characterized by personalized small purchases and is our main service target.

1.2 Group customers refer to customers (such as restaurants, hotels, companies, etc. People who buy goods or services to meet business needs and distributors who sell goods or services (including overseas customers). It is characterized by batch purchasing and personalized design of sample finished product production organization.

1.3 customers with special needs refer to customers (individuals or enterprises) who purchase services to meet the needs of production organization and quality control.

At the beginning of the enterprise (from opening to1August), the planned sales amount is: 65× 18 =108,000 yuan. It is predicted that the above three types of customer groups account for 80% (8.64 million yuan) of the total sales of the enterprise respectively; 15% (1.62 million yuan); 5% (540,000 yuan).

2, the satisfaction of customer needs

Meet the actual and potential needs of three customer groups with products and services that meet specific quality standards:

Personalized goods and services meet the needs of individual customers at different levels, and the potential needs of such customers for effectively creating warm rooms and demonstrating cultural taste are met through integrated sales.

Meet the needs of group customers with punctual service.

Meet the actual needs of customers with special needs, and the effect is obvious.

3. Customer group analysis and target market forecast

Among the three customer groups of newly established enterprises, the second group customers and the third group customers with special needs actually operate stably, and their sales have enough room for growth. The reason is that the sponsors of newly established enterprises have this resource.

4, market prospects and advantages and disadvantages analysis

4. 1 market prospect: the market capacity and the situation of mainstream buyers show that the total annual sales of the main price is between 2.2 billion and 2.6 billion yuan. The annual sales of Shanghai brand furniture in this target market is about 40-45 million yuan, and the market share is only about 1.5%. As the only brand with a history of 40 years, Shanghai furniture products have won the title of famous brand products for four consecutive years, which has a broad market share expansion space. The target sales of this enterprise is 6.24 million yuan, accounting for only about 13% of the total sales of this brand, and the market prospect is promising.

4.2 Advantages and disadvantages analysis: The advantages of the new enterprise are as mentioned above; Disadvantages are:

First, the gap in liquidity.

B the gap of qualified personnel in production chain connection and quality control.

C. The newly established point of sale lacks the understanding and application of 4ps.

D, cad-aided design follow-up and design cost follow-up are not fast.

E. The running-in speed and affinity of the operation team are still insufficient.

Family Business Plan 2 Location Rent

Fan Hao said: "For creative home gift shops, the first is site selection, the second is site selection, and the third is site selection!" It is enough to see the importance of site selection for creative home gifts. Generally speaking, the location of creative home gift shops mainly depends on people's traffic and purchasing power. Independent stores should be selected in characteristic streets, fashion shopping streets and popular business districts. It should be noted that due to the high rent and low profit of small commodities, it is not suitable to open a shop on the main road, so you can choose the fork in the business circle, which can ensure the proper flow of people and reduce the rent. In addition, it is also a good choice to open in supermarkets and large supermarkets. "Happy Life" Chenjiaci Store is located near the bustling Kangwang City, close to the subway 1 Line Exit A and McDonald's, with a large flow of people and a certain level of consumption. A ***20-square-meter shop rents 5,000 yuan a month, and needs to pay15,000 yuan in the first month. For investors who have just started a business, Fan Hao suggested that the rent should be controlled below 6,000 yuan.

Shelf decoration fee

Because of the cheap retail route, the decoration of creative home gift shop is relatively simple, and the requirements for shelves are not high. The decoration and shelves of "Happy Life" Chenjiaci Store cost about 5,000 yuan. It is suggested that investors who have just opened a store and don't have much liquidity should try their best to control the renovation cost below 1 10,000 yuan.

First inventory

As the creative home gift shop is still operating on a small scale, Fan Hao suggested that the first batch of inventory should be controlled at around15,000 yuan as far as possible, not too much, on the one hand, to prevent excessive capital backlog, on the other hand, to prevent products from being updated too quickly. Previously creative products have recently become daily necessities. In order to solve this problem, in addition to controlling inventory, it is best to sign a return contract with the manufacturer before buying. According to Fan Hao's experience, the turnover days of "Fun Life" products generally don't exceed 30 days, so investors who want to run such a creative home gift shop can make an agreement with the goods provider that new products that are unsalable within 1 month can be returned, thus reducing the risk of overstocking.

Staff expenses

Creative home gift retail stores have low requirements for employees. * * * A small shop of about 20 square meters can recruit two store-watching employees, and each person's monthly salary is about 1000 yuan.

Miscellaneous expenses such as water and electricity

Fan Hao said that this creative home gift shop has no extra expenses such as water and electricity. Water, electricity, taxes, management, including some posters, leaflets and other advertisements, all miscellaneous expenses are more than 3000 yuan per month.

profit

The profit of creative home gift shop comes from the sales revenue of goods. As far as the five "Happy Life" stores are concerned, the monthly turnover of Chenjiaci store with medium sales performance is about 35,000 yuan. The product cost is 35,000 yuan ×45% = 15750 yuan, and the monthly income after cost removal is 35,000 yuan-15750 yuan = 19250 yuan.

Risks and preventive measures

I. Risks and Precautions Fan Hao emphasized that the biggest risk of opening a creative home gift shop is site selection. Only by choosing the right location can we ensure the source of tourists and the profitability of the store, otherwise everything will be empty talk.

Second, we must ensure the supply of goods, that is, the product purchase channels. There are many manufacturers of creative products in China, but it is difficult to order from only one manufacturer, because that will lead to too limited varieties. Because manufacturers have different specialties and different design characteristics, operators need to find manufacturers of various products, and the choice of products should have a unique and novel vision.

Finally, xxx suggested that if investors choose to join, they can save energy in purchasing goods and only need to work hard, thus reducing many risks. Especially for investors who have no business experience and good purchase channels, joining is a better choice. To join the business, you don't need to go to the wholesale market in person, and you don't need to worry about whether the goods are slaughtered. Franchisees will provide investors with one-stop services, such as online ordering system, and provide all franchisees with information such as pictures, specifications, prices and profiles of all products. No matter where you are, you can order the products you need just by gently moving the mouse.

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