What does pop design mean?

POP design means "selling point advertisement", and it is also decorated with famous shops. Its commercial purpose is to stimulate and guide consumption, beautify shopping malls and enliven the atmosphere.

POP, as a shop-front promotion tool in commercial sales, as a low-cost and efficient advertising form, is widely used by major businesses, mainly focusing on shop-front display items, such as tags, small posters, stickers and so on.

POP advertising function

1, new product promotion. POP advertisements are generally used to promote new products, most of which belong to new product advertisements. POP advertising is simple, direct, rapid and economical, and it is the most effective advertising means.

2. Festival promotion. Popular advertisements have played a role in promoting the holiday sales season.

3. Play the role of a shop assistant. POP advertisements are displayed in storefronts, face to face with consumers directly, and convey the information of goods to consumers.

4. Render the sales atmosphere. POP advertising design is generally bright in color, strong in color conflict and flexible in appearance design, which plays a role in beautifying the environment.

5. Attract customers' attention. POP advertising scenes can arouse consumers' potential consciousness, attract customers' attention and make shopping consumption.

6. attract customers to stop. POP advertisements can attract customers' attention by virtue of novel patterns, changeable shapes and other forms, and then they are interested in the goods in advertisements.

7. Improve corporate visibility. POP plays an important role in establishing and promoting corporate image, and the design elements in POP advertisements are consistent with the corporate visual identity system.

Introduction to pop music

POP originally refers to the storefront promotion tool in commercial sales. Its types are not limited, but it is mainly displayed in storefronts, such as tags, posters, small stickers, paper racks, display racks, paper piles, big signs, physical models, flags and so on. , all within the scope of POP.

Its main commercial use is to stimulate and guide consumption and enliven the atmosphere of shops. POP is often used for short-term promotion. It takes the form of outdoor signs, exhibition boards, window posters, in-store tables, price lists, flags, and even exaggerated humorous and colorful three-dimensional cartoon models, which can effectively attract customers' attention and arouse their desire to buy. As a low-cost and high-efficiency advertising method, it has been widely used.